The company began to design exhibition boards, looking for some relevant information to study, which has a few very noteworthy issues, issued to everyone, I hope to help you.
The typical exhibition audience is generally exhibiting in a hurry, they will rarely approach an unrecognized exhibition staff, ask who he is, what he is doing, they will only hastily browse through the booth, and through the reading of the exhibition board Song decide whether they should take the time to patronize this space of yours.
In many small shows, the display boards show the entire exhibition of an exhibitor. A display board first shows visitors what the exhibitor is exhibiting for and what products or services they will be offering. It is also the first close encounter with the customer. An exhibition board display is also the words and pictures displayed in an exhibition. It is an ambassador for the exhibitor.
An effective exhibition board display communicates the exhibitor's message quickly and clearly, allowing the audience to begin a dialog with the exhibitor. To achieve a good display, in order to avoid mistakes, exhibitors should first know what is taboo in exhibition board display. Here is a list of ten pieces in the exhibition board illustration display to pay attention to the error, exhibitors do not prevent a line carefully look at it, which may be your future exhibitors to remind and help.
Mistake No. 1: Too Much Text
Countermeasure: Graphic Rewrite, Conversational Explanation
"If it takes the viewer more than three seconds to read your text, it's too much." Says Michelle, CEO of 360 Communications Group. In fact, what he means is that you can just roughly use six words or your company's name and logo. Unless the name is horribly long, such as something like this one-one Western Texas Truck, Tire, Gun, Billet Company, etc.
Mistake No. 2: Wrong Promotional Words
Countermeasure: Benefits Attract Buyers
"Visitors just want to know information that will benefit them." For example, tell your visitors that your products will reduce shipping costs by twenty percent" or "will triple revenue", says Susan, a commercial exhibit manager. Tell visitors how your products and services will help them, rather than just telling them about the accolades and awards your company has received. For example, if your display board presentation claims that your gadgets are "safe and reliable for industrial use," you're talking and your visitors are listening.
Mistake #3: Printing too small
Response: Text should be a minimum of 4 inches high
Your text needs to be printed 1 inch high if viewed at three paces, and at least 6.5 inches high if you want your visitors to be able to see your illustrations from 20 paces away. Since most visitors pass by the booth at a distance of 12 feet from the back wall of your display, your text should generally be printed at least 4 inches high.
Mistake #4: Misuse of fonts
Countermeasure: Use a maximum of two fonts on your display board.
In foreign countries, exhibitors in the exhibition board on the introduction - generally use serif not mouth sans two fonts. The effect of these two fonts is the best. In China, the general use of black typeface, more eye-catching and clear. Many studies have shown that these choices are easy for the audience to distinguish and read. Of course, you can also make the decision according to your own situation. But you have to remember: never use more than two fonts in an exhibitor's display board text presentation.
Mistake #5: Conflicting backgrounds
Response: Light corresponds to dark, and dark to light.
Safe color compositions typically include dark colors (e.g., black, navy blue, forest green) corresponding to bright backgrounds (e.g., white, lemon yellow, light blue). The reverse is also true. Michelle cautions against the use of red against blue, or black corresponding to any dark color.
Mistake #6: Text below eye level
Response: text within two feet.
Two feet from the top on a rear display board is the ideal range for writing text. This is the only range that allows for uninterrupted viewing in a crowded aisle. If you can't place all of your presentation text that high, then at a minimum the text should all be at eye level, i.e., five feet high or more.
Mistake #7: Too many graphic images
Countermeasure: Use only one image that is visible from 30 feet away.
You only need one main image that is visible to viewers from 30 feet away. More than one image will give a disorganized visual experience. So what kind of image qualifies? This image needs to grab the viewer's attention right away and go on to communicate with the logo and product. The image should make the viewer stop and read the text.
Mistake #8: The quality of the image is poor
Response: Use only high-resolution video work.
"Garbage in, garbage out." "Never use low-quality video work," experts say. The experts have a few rules for exhibitors:
1 If you are using raw images, they should be 4 to 5 inches or even larger when used to be bright and clear enough.
2, avoid scanned images that are less than 4,000 pixels.
3, cheap images can't be used for large panels, and it's better to budget your money early so you don't regret it later.
In order to avoid your board presentation becoming a piece of junk, it's best to find a professional board designer before making your choice.
Mistake 9: Inferior Lighting
Countermeasure: One light every 2-3 feet.
Set up a 100-watt or 200-watt light every 2-3 feet, which is also easy to clean. For optimal lighting, you should mount the lights all 2 feet from the back wall. Unless you want a dramatic effect, using dimmer lights is much more desirable than using brighter lights.
Also, make sure you illuminate the entire display, not just the top, and note: lights should be mounted at a height where they can be cleaned.
Mistake 10: Cracks call dirty marks
Countermeasures: neatly returned
Accidents often happen, but most of the damage to the display boards can be avoided, as long as you are careful storage and cleaning. Experts compared to give a few suggestions and methods:
1, cut into thin boards. To prevent damage, cut your display boards into several pieces, unless you only want to use one, then it is another matter. Hire a professional cutter who understands the expansion and contraction rates of different materials, and a good supplier will offer a lifetime guarantee.
2, get a helper. Display boards are most vulnerable to damage when one person alone tries to unpack, hang and repack them.
3, Proper PackagingDon't simply roll up the display panels or throw them into a box. To prevent scratches, put a piece of plastic wrap between the panels to protect them.
4, cleaning. You can wipe down most panels with a towel and cleaner. Remember not to put the cleaner next to the panels or it may ooze out and form bubbles under the panels cut into thin sheets. A cotton ball and cleaning rag will get rid of most black marks and general dirt.