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Smart aging is a new aging model that uses information and communication technology as a tool to connect various service systems and provide aging services to the society. Compared with the traditional family pension, community pension and institutional pension, the "smart pension" mode has its unique advantages, which also makes the potential of "smart pension" to get the attention of all parties.
2022 Wisdom Healthy Aging Service and Management Professional Employment Direction and Prospect
Wisdom Healthy Aging Service and Management Professional students mainly learn basic knowledge and theory in basic medicine, clinical medicine, Chinese medicine, preventive medicine, management, economics, health management, etc., and receive health management skills such as health detection, assessment, intervention, and communication skills, health management, and basic training in thinking. They will receive basic training in health management skills such as health testing, assessment, intervention, and communication skills, health management thinking, etc. They will master the principles of diagnosis and prevention of common and chronic diseases, and have the professional skills of intervention of health risk factors and the ability of lifelong learning.
Wisdom Healthy Aging Service and Management Employment Direction Health service and management professional, after graduation, students are mainly in the medical examination department of medical institutions, disease prevention and control agencies, community health service agencies, health management companies, health insurance companies, pharmaceutical companies, health checkup centers, health institutions, recreation centers, senior living services, health education and health promotion organizations, health management organizations, etc. Engaged in health service and management, training, planning and other work.
Wisdom health care service and management employment prospects health management science in China is still in its infancy, now the main direction of health management personnel employment include health management companies, nutritional health care companies, physical examination organizations, community health service organizations. Health manager now belongs to the Ministry of Human Resources and Social Security of a new occupation, choose this profession is still very promising. In the next 5 - 10 years, China will need more than 8 million health managers, and health managers are urgently needed in hospital transformation, communities, health management organizations, physical examination centers, health clubs and so on. Health service and management, the professional training of moral, intellectual, physical, aesthetic, labor comprehensive development, mastery of modern public **** management theory, health service and management theory, methods and practical skills, with public **** consciousness, public **** responsibility and good scientific quality, humanistic qualities, innovative spirit, able to engage in health detection, analysis, assessment, intervention and other health services, able to competent health management companies, Health insurance institutions, health examination centers, pension institutions, medical institutions, community (health) service institutions and other organizations health management work of composite professionals.
Study wisdom health care service and management after graduation can be engaged in what work, there is a future
Many students are worried about learning wisdom health care service and management after graduation do not know what to do, in fact, each profession has its own counterparts, or the Ministry of Education would not have opened this profession. If the candidates do like a certain specialty, it is recommended to choose according to their own interests. Don't follow the crowd. In this article, I have helped you to organize what are the jobs that can be engaged in after graduating from the major of Smart Healthy Aging Service and Management, take a look at it.
One, intelligent health care service and management professional can be engaged in after graduation what work
Intelligent health care service and management professional employment direction for senior social pension institutions, elderly product research and development and production enterprises, all levels of government and institutions. The target positions are: government and institutions at all levels of staff, social welfare institutions, nursing homes, senior management and senior assistant director of the nursing home, self-management and management of nursing institutions, community service centers, retirement centers, senior work service and management, product development, marketing and management of the elderly industry-related products, etc. 2021 graduates of the program employment rate of 100%, 8.7% of the specialization to higher education, the salary level is about 3,000-3,000 yuan. The salary level is about 3,000-6,000 yuan.
Second, wisdom health care service and management professional how good is the future
Wisdom health care service and management professional students mainly learn basic medicine, clinical medicine, Chinese medicine, preventive medicine, management, economics, health management and other aspects of the basic knowledge and theory, to accept the health detection, assessment, intervention and other health management skills and communication skills, health management thinking, and other aspects of basic training, to master the common health management skills, and to learn how to manage the health of the people, and how to manage the health of the people. Students will receive basic training in health management skills such as health testing, assessment and intervention, communication skills and health management thinking, master the principles of diagnosis and prevention of common and chronic diseases, and have the professional skills and lifelong learning ability to intervene in health risk factors.
After graduation, students are mainly engaged in health service and management, training and planning in medical examination departments of medical institutions, disease prevention and control institutions, community health service institutions, health management companies, health insurance companies, pharmaceutical enterprises, health check-up centers, convalescent institutions, recreation centers, senior care institutions, health education and health promotion organizations, health management organizations, and so on.
Analysis of the current situation of the pension industry and the prospects for development
The main listed companies in the industry: At present, the domestic listed companies in the intelligent pension industry are Yanhua Intelligence (002178), Wanda Information (300168), YiHuaLu (300212), Kangtai Medical (300869), JiuAn Medical (002432), AiNong Pension (870925), GuanXin Software (870925), and AiNong Pension (870925). The company's main business is the development of a new software program, which is being developed by a group of companies, such as Crown Software (834376).
The core data of this article: demographics, market size, pension model, competitive landscape
Industry Overview
1, Definition
Intelligent Pension, also known as Smart Pension, refers to the integration of the application of healthcare electronics, Internet of Things, cloud computing, big data, mobile Internet and other information technology and products, the collection of human body signs, the home environment and other data, the realization of the Information interconnection and analysis and processing among families, community medical institutions, health care institutions, and professional medical institutions, to provide intelligent, personalized, and diversified products and services to meet the people's increasingly urgent needs for health care in old age.
According to the "Smart Healthy Aging Products and Services Promotion Catalog (2020 Edition)" jointly issued by the Ministry of Industry and Information Technology (MIIT), Ministry of Civil Affairs (MCA) and the National Health Commission (NHC), China's smart healthy aging products mainly include: wearable health management devices, portable health monitoring devices, self-service health testing devices, smart aging monitoring devices, and family robots in five major categories. Intelligent health care services mainly include: chronic disease management, home health care, personalized health management, Internet health consulting, life care, information technology in nursing institutions six categories.
2, industry chain analysis: the industry chain is long, involving many industries
According to the forward-looking analysis, the upstream of the service chain of the intelligent elderly Internet of Things, cloud services and other advanced technology supply; intelligent equipment, chip, sensors and other core parts supply, as well as caregiver training and pension financial services; which advanced technology and intelligent equipment core parts supply is the main difference between the smart elderly The traditional part of the elderly.
The midstream of the industry chain is a variety of intelligent senior citizenship products and service providers, and the downstream is the three major types of senior citizenship demand market, namely home care, community care and institutional care.
Industry development history: a late start, has entered a stage of rapid development
Domestic intelligent senior care industry started relatively late. 2007, the China Construction Industry Association Intelligent Buildings Branch Vice President Hu Liming published "new digital home-type solutions for the elderly community," put forward the "digital old age;" 2010, the academic community began to use the "digital old age". In 2010, academics began to use the concept of "information-based elderly care"; in 2011, the concept of "technology-based elderly care" appeared; in 2012, the National Office for the Elderly for the first time put forward the concept of "intelligent elderly care". The concept of "intelligent elderly" was first proposed by the National Office for the Elderly in 2012.
Based on the current technological and economic conditions, 2015-2017 is the incubation period for the industry. During this period, regulations, policies, standards and innovation systems and a credible trading environment adapted to the senior care industry will be gradually established, and many enterprises will continue to push forward.Around 2018-2020 will be the advancement period of the industry. During this period, all kinds of enterprises adapted to the smart senior care industry will be basically established, innovative smart senior care service models will continue to emerge, and the investment and financing market will be very active. The important turning point for the development of the smart senior care industry is around 2021. after 2021, the intangible market size based on the network will gradually approach the traditional tangible market size, and the smart senior care industry will enter a rapid development stage at this time.
Industry policy background: policies continue to support the long-term benefit of the industry
Population aging trend in the context of the central level has introduced relevant policies to promote intelligent aging, September 17, 2011, the State Council issued the "China's aging development" Twelfth Five-Year Plan "proposed: to speed up the construction of the information system of the home elderly service, to do a good job of home elderly service, the construction of the information system, the construction of the home elderly service. The State Council issued the "Twelfth Five-Year Plan for the Development of China's Elderly" on September 17, 2011, proposing to accelerate the construction of the information system for home care services, do a good job of piloting the information platform for home care services, and gradually expand the scope of the pilot.
Since then, in the "Opinions on Accelerating the Development of the Elderly Service Industry" and "Implementing Opinions on Encouraging the Participation of Private Capital in the Development of the Elderly Service Industry", the word "elderly service informatization construction" has been mentioned in a number of policies.
In 2013, the National Committee on Aging set up the "National Intelligent Pension Expert Committee" for the development of China's intelligent pension service business and industry to navigate the pulse; in 2015, the State Council issued the "Actively Promoting the "Internet Plus" Action Guidelines", which explicitly mentions that the "Internet Plus" is the most effective way to promote the development of pension services. In 2015, the State Council issued the "Guiding Opinions on Actively Promoting the "Internet Plus" Action", which clearly put forward the goal and task of "promoting the development of the intelligent health care industry". 2017 released the "Action Plan for the Development of the Intelligent Health Care Industry (2017-2020)", which put forward the need to accelerate the development of the intelligent health care industry and plan the relevant objectives.
In 2021, the Ministry of Industry and Information Technology (MIIT), the Ministry of Civil Affairs (MOCA) and the National Health and Health Commission (NHHC) released the Action Plan for the Development of the Smart Healthy Aging Industry (2021-2025), which proposed to further promote the development of the smart healthy aging industry and set out the relevant targets. These favorable policies and information mean that smart aging has begun to rise to the level of national strategy.
Industry development status
1, the proportion of the elderly population continues to rise, the "silver economy" is booming
-- deepening of the degree of aging of the population, the health of the residents concerned about the rise
From population From the perspective of age composition, in recent years, China's population aged 15-64 years has continued to decline, and the proportion of people aged 65 years and above has been growing year by year, aging of the population continues to aggravate. According to the data released by the National Bureau of Statistics, in 2020, the proportion of China's population aged 0-14 years old was 17.9%, the proportion of the population aged 15-64 years old was 68.6%, and the proportion of the population aged 65 years old and above was 13.5%.In 2021, according to the preliminary statistical data released by the National Bureau of Statistics in the "Statistical Bulletin on the National Economic and Social Development of the People's Republic of China for the year of 2021", the preliminary statistical data released by the National Bureau of Statistics showed that By the end of 2021, the proportion of people aged 65 and above in China exceeded 14%, reaching 14.2%, and the aging of the population continued to deepen.
People's attention to health insurance is rising. In recent years, China's health insurance premium income has been maintaining a growth trend, 2011-2020, China's health insurance market premium income rose from 69.2 billion yuan to 817.3 billion yuan, especially in 2020, the new Crown Pneumonia epidemic accelerated the development of the health insurance market industry, 2020 health insurance income growth rate of as high as 15.67%. 2021, China's health insurance revenue raised again to 844.7 billion yuan, reflecting China's growing concern for physical health.
-- Growth in the number of senior care institutions and rapid growth in the consumption demand of the elderly
In response to the growing trend of aging, China has been increasing the construction of senior care institutions and upgrading their quality in recent years, and the level of senior care services has continued to improve. Over the past five years, the construction of senior care institutions in China has seen rapid growth. By the end of 2021, there were 39,800 senior care institutions providing accommodation in China, and the number of beds in senior care institutions providing accommodation reached 5.016 million.
Note: The caliber of the statistics of nursing institutions and beds before 2018 is the service institutions for the elderly and the disabled, and the service institutions for the elderly will be counted separately from 2019.
According to a survey by the National Network of Middle-aged and Elderly People, 45 percent of elderly people in Chinese cities have savings deposits, and the balance of elderly people's deposits exceeded 17 trillion yuan in 2016, with a per capita deposit of nearly 80,000 yuan. It is expected that by 2020, the total pension of the elderly will exceed 7 trillion yuan. in 2016, the market consumption demand of China's senior recreation industry was over 5 trillion yuan. However, according to incomplete estimation, the products provided for the recreational life of the elderly in 2016 were 500 billion to 700 billion yuan, with continued strong demand but insufficient effective supply. With the increasing supply of recreation industry, the market consumption demand of China's elderly recreation industry will reach about 20 trillion yuan in 2030.
2, China's intelligent senior care industry model analysis
--Currently, "9073" is the main, "community" and "home". The "home" model has a lot of room for growth
Currently, there are two types of elderly care models in China, namely "9064" and "9073". Among them, the "9064" model was proposed by Beijing, that is, 90% of the elderly in the socialized service assistance through the family care of the elderly, 6% of the elderly through the government to buy community care services for the elderly, 4% of the elderly in the elderly service institutions to centralized old age. Another model of old-age care implemented in China is the "9073" model, which was first put forward by Shanghai in the Eleventh Five-Year Plan, i.e., 90 per cent of the elderly are cared for by their families, 7 per cent enjoy community-based old-age care services, and 3 per cent enjoy institutionalized old-age care services. The model was first proposed by Shanghai in the 11th Five-Year Plan.
Referring to the experience of Japan and the United States, in the payment system and the construction of old-age pension gives our country a lot of inspiration, taking into account the current situation in our country, the future model of old-age home care may become the mainstream trend, the community old-age pension and institutionalized old-age pension will become an important supplement. At present, China's main pension model for the "9073" model.
According to the "Report on the Demand for Elderly Services in Chinese Cities (2021)" released at the end of 2021, 52.9% of urban residents are willing to choose to age in place, and the proportion of the willingness to age in place has declined significantly, while the proportion of community-based and institutionalized elderly care demand has increased to 26.5% and 20.6%, respectively.
--Home-based, community-based and institutionalized
In home-based aging, smart devices and technology products are aids for family members. Since aging at home is the main mode of aging service in China at present, the market demand for aging at home is huge, which leads to the market demand for smart aging at home products is also particularly high. And with home care as the target market of the smart home care industry low threshold, the possibility of commercialization success, easy to drive the whole industry chain, so in a position of priority development.
China's elderly care industry is based on the home, community-based, institutional support, the three modes complement each other and influence each other.
3, the rapid growth of the market size of the intelligent elderly industry
In recent years, with the aggravation of China's aging population, began the development of the silver economy, China's intelligent elderly industry development direction is further clarified, and the industry scale is expanding. According to the 2019 White Paper on Smart Pension Industry released by the Internet Industry Research Institute of Tsinghua University, the market scale of China's smart pension industry in 2014 was 0.17 trillion yuan, and the scale of China's smart pension industry in 2020 exceeded 4 trillion yuan, which is growing rapidly. Foresight combined with the penetration of intelligent senior care in the overall senior care market over the years for preliminary calculations, China's intelligent senior care industry market size in 2021 or 4.57 trillion yuan.
Industry competition pattern
1, regional competition: demonstration enterprises are concentrated in economically developed areas
The state three ministries and commissions announced five batches of *** counting 203 intelligent health care demonstration enterprises, it can be seen that most of China's provinces have developed intelligent pension pilot, but these pilots are generally concentrated in the city rather than rural areas, and the development of the pilot of the better Mainly concentrated in Beijing, Shandong, Shanghai and other developed regions, the central and western regions of the development of intelligent elderly late start, low degree of significant characteristics.
2, corporate competition: information technology companies accounted for the highest
Three national ministries and commissions announced five batches of *** counting 203 intelligent health care demonstration enterprises, including 76 information technology companies and 37 medical science and technology companies, occupying half of the entire market.
In the intelligent healthy aging demonstration enterprises, information technology companies accounted for the highest proportion, amounting to 38%, mainly due to the following advantages of information technology companies: (1) strong independent research and development capabilities, providing a strong impetus for the sustainable innovation of the enterprise; (2) the advantage of a wealth of information resources, providing professional and high-quality intelligent services for the senior living industry; (3) mature senior living products, services and systems, capable of market-oriented promotion and operation. that can be marketed and operated; (4) clear operation mode and profit model, basically realizing sustainable development.
3, product competition: the largest number of intelligent testing equipment shortlisted
In September 2020, after local recommendations, expert review, etc., the Ministry of Industry and Information Technology, the Ministry of Civil Affairs and the National Health and Health Commission formulated the "Intelligent Healthy Elderly Products and Services Promotion Catalog (2020 Edition)", in which the shortlisted products of the Intelligent Healthy Elderly Products Promotion Catalog list of products a **** there are 118 pieces, and there are 20 subcategories, of which the smart rehabilitation equipment and smart testing equipment as well as community self-help experience equipment have the largest number of shortlisted products, which are 21, 14 and 10 pieces, respectively.
Note: As of June 2022, the official has not yet released the 2021 version of the Catalog for the Promotion of Smart Healthy Aging Products and Services.
According to the Catalogue for the Promotion of Smart Healthy Aging Products and Services (2020 Edition), of which there are 120 types of service a***s and six sub-categories on the list of the Catalogue for the Promotion of Smart Healthy Aging Services, the number of shortlisted services in home healthy aging services and life care services, as well as informatization services for elderly institutions is the largest, with 39, 23 and 18 pieces respectively.
Industry development prospects and trend forecast
1, the intelligent elderly market size will be a full outbreak
2, the intelligent elderly industry, the four major development trends: humanized, ageing, combined with the offline, medical care
The application of Internet technology can assist in the overall elderly care industry, to provide a more personalized and targeted services, but at present, China's intelligent elderly industry Part of the products and services can not meet the diversified needs of the elderly, product polarization is serious and other issues such as the development is still inadequate.
With the accelerated aging of China's population, the intelligent pension industry will be humanized service products, health management combined with offline, medical care and other directions, the establishment of integrated management of the product structure and service system.
For more research and analysis of this industry, please refer to the "China Intelligent Aging Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report" by Prospect Industry Research Institute.
New Trend of Intelligent Aging Health in the Era of Big Data
The industry is in a rapid growth stage
According to the Action Plan for the Development of the Intelligent Healthy Aging Industry (2017-2020), intelligent healthy aging is a new generation of information technology products such as the Internet of Things, cloud computing, big data, intelligent hardware, and so on, which is able to achieve the effective connection and optimization of the relationship between the individual, the family, the community, and the institution and the Effective docking and optimal allocation of health care resources, promote the intelligent upgrading of health care services, and improve the quality and efficiency level of health care services.
Currently, intelligent healthy aging can be defined from four dimensions: collecting data → analyzing data → allocating resources → realizing management.
Judging from the current technological and economic conditions, 2017 and before can be categorized as the cultivation period of the smart senior care service industry. During this period, regulations, policies, standards and innovation systems and a credible trading environment adapted to the senior care service industry will be gradually established, and many smart senior care service enterprises will continue to push forward.Around 2018-2020 will be the growth period of the smart senior care service industry.After 2020, the size of the intangible market based on the network will gradually approach the size of the traditional tangible market, and it is expected that the smart senior care service industry will enter the maturity period at enter the maturity period at this time.
Multiple factors to accelerate the development of the industry
--Policy to push the development of the industry
In 2015, the state issued a document for the first time to clearly put forward the support of intelligent health product innovation and application, and promote the development of intelligent health and elderly care industry; to the three ministries and commissions in 2017 issued the "Intelligent health Pension Industry Development Action Plan (2017-2020)", the development of the smart pension industry has made planning and deployment. These favorable policies and information mean that smart healthy aging has begun to rise to the level of national strategy, and constantly promote the development of the industry.
--Population aging accelerates industry demand
In the past decade, China's population aging is rapidly increasing. According to the 2019 National Economic and Social Development Statistics Bulletin released by the National Bureau of Statistics, as of the end of 2019, there were 253.88 million elderly people aged 60 years and above, accounting for 18.1% of the total population, of which 176.03 million were aged 65 years and above, accounting for 12.6% of the total population. The year-on-year increase in the aging of the population has led to a rapid layout of the pension industry, and along with the development of artificial intelligence as well as the Internet and other technologies, the market demand for smart health care has also begun to gradually increase.
Industry scale will exceed 4 trillion yuan in 2020
Driven by national policies and population aging, the smart health care industry is also developing rapidly. in January 2020, the Ministry of Industry and Information Technology (MIIT), the Ministry of Civil Affairs (MCA), and the National Health Commission (NHSC) jointly hosted the 2019 Wisdom Health Care Industry Development Conference, which announced that the scale of China's smart health care industry in 2019 would be nearly 3.2 trillion yuan, with a compound growth rate of more than 18% in the past three years, and it is expected that the scale of the industry will exceed 4 trillion yuan by 2020.
--For more data, please refer to the "In-depth Research Report on Business Model Innovation and Investment Opportunities in China's Intelligent Senior Care Industry" by Prospect Industry Research Institute