PConline Miscellany two days ago an unknown graphics card brand with a piece of news: to release the flagship graphics card GTX1080ti successfully brushed the sense of existence, it is Renaissance (Manli). Do not pay attention to the graphics card pressure simply do not know it, a half-understanding may think it is where the cottage goods or think it is the Leadtek changed its name, really understand it is not many people.
What is Renaissance? Is it even remotely related to Leader?
Looking at the name, "Renaissance" is a name that can easily remind some old players of the old brand of Leader, but Renaissance and Leader do not have any relationship. Renaissance is a graphics card brand under the PANO Group, and it is considered to be the "same family" as ZOTAC and INNO3D if we have to discuss seniority. But in reality, there's no real connection between the two, and they're completely independent of each other.
If Renaissance wants to talk about history, it has more than 10 years of graphics card manufacturing experience, which is a bit longer than some of the current graphics card makers, but there are not many classic graphics cards that gamers will remember. To summarize inappropriately, Renaissance has an empty history and a lack of heritage in the DIY community.
How did Renaissance get into this brutal graphics market? Renaissance has always lived in the world of OEMs and ODMs, and only in the last few years has it re-entered the domestic market under its own brand name. Now launching a flagship GTX1080ti graphics card to make a brand name, indeed, compared to Onda, Yingtong, Ming Shadow, these graphics card manufacturers even GTX1080 are not, Renaissance seems to be more upwardly mobile, stronger, as I Lun (Napoleon) said: "Do not want to be a general of a soldier is not a good soldier". However, it seems to me that the general is not able to be a general, but rather a porter.
Coming in is to engage in the Bureau? Or is it just to be funny?
The people inside the city always want to get out of the city, the people outside the city always want to enter the city. Competition is fierce in the market for boards and cards mixed bad either close down or go away to mix OEM, in this a little bit to commemorate the sudden disappearance of the Xiangsheng and elite in recent years. And Renaissance it is from the OEM into the bureau. But to be honest, Renaissance in the domestic market does not have a sense of existence to speak of, so even less to talk about to get the game.
Well, let's focus on Renaissance's newly launched GTX 1080Ti Gallardo! Certain treasure can not be searched (only one of the GTX1080 bloodthirsty version), second-hand East on the Renaissance GTX1060 and above are not on the shelves, that is to say, can not be bought on the e-commerce platform, then Renaissance GTX 1080Ti Gallardo may be only the offline channel, or not sold at all in the country. According to the source who did not want to disclose his name: Renaissance is not a partner brand of NV, so it is not allowed to sell in the domestic channel, but only on the e-commerce platform, so the reason why Renaissance's GTX 1080Ti Gallardo can not be purchased is more likely to be the latter (it has not been sold domestically).
What graphics cards are on sale at Renaissance? Without further ado, let's take a look at what kind of graphics cards Renaissance has.
Besides the GTX750, which has been on the market for a long time, the other three are all 10-series NVIDIA graphics cards, including the GTX1050, GTX1050TI, and GTX1060. we can also find the last generation of GT730, GT740, and high-end GTX1070. basically, a single card represents a series of cards, and the graphics card product line is not much. And now the mainstream graphics card manufacturers continue to enrich the product line to segment the market strategy is very different, a single product line is certainly difficult to meet the individual needs of different users. This point can also be reflected in the sales, Jingdong Wanli highest sales of the old GTX7501GD5, a **** sold more than 200 pieces. Low visibility leads to bad sales, fewer people buy naturally even lower visibility, and gradually fall into a dead cycle.
As a recent few years into the domestic market 'new' graphics card brand perhaps you can't fault too much of its sales, but with a history of decades and claim to be a veteran manufacturer, inevitably seems to be the name of the game.
Why should I buy you? What are the highlights that will impress gamers?
How can a new graphics card brand stand out from the crowd and quickly gain the attention of users? In my opinion, this is mainly due to the strength of its products! This includes the card's appearance (value is justice), performance (high and low frequency) and price, workmanship, heat dissipation and noise, and so on. Below I will talk about Renaissance's graphics cards from the above aspects, and if you have the same feeling, you can raise a scratch in the comment section to express your opinion.
●Talking about the appearance
In this value-oriented era, the importance of the appearance of the need to say more. Throughout the Renaissance in the sale of graphics cards in my opinion only GTX1060 can attract my attention, the other three are black shell cover up to give people the first impression is "design is not heart", this industrial design how can take the hand?
In this group of graphics card brands can say that it is rely on the face value can not eat the rice, as the teacher out of the same door of Renaissance should also be to Sothai, Yingzhong learn to learn. I don't want the face value to burst, but I want the players to be able to recognize you.
●Talking about performance and price
If the appearance is the most important aspect of attracting our eyes, then the performance and price is an important reference for us to decide whether to buy. The difference in performance is mainly in the level of frequency.
Frequency and price of 5 GTX10606G editions on the market (price data refer to the e-commerce platform on June 5)
MSI GTX 1060 GAMING X 6G
1594-1809MHz/8100MHz
RMB 2099
ASUS DUAL-GTX1060- O6G
1569-1809MHz/8008MHz
$1999
Sothai GTX1060-6GD5 X-GAMING
1569-1784MHz/8008MHz
GIGABYTE GTX1060 WF2OC
1556
Renaissance GTX1060-6G5 Bloodthirsty
1531MHz-1746MHz/8008MHz
From the comparison of the price and frequency of the hot-selling GTX10606G version on the market, it can be seen that Renaissance's GTX1060 can be said to be a bottom-of-the-barrel presence when it comes to price/performance ratio.
●Talking about cooling, noise and workmanship
Taking the 1060 as an example, Renaissance's Bloodthirsty Edition doesn't use Smart Start/Stop and defaults to a minimum speed of 40%. Compared to other brands of GTX1060-class graphics cards that have long used Smart Start/Stop technology, how can such a gamer-pleasing technology not be used?
In terms of workmanship, according to the evaluation seems to be good quality, I think Renaissance belongs to the Parker Energy. Workmanship, there is nothing to say, will not be too bad. After-sales, Jingdong has sold, by Jingdong contact manufacturers we do not have to care about anything, so there is nothing to be picky about after-sales.
Even if the deep plowing overseas for more than twenty years may be in vain
Currently, the domestic market competition is very fierce, we have seen ****, with such a product power to enter the domestic market is already a "mountain of blood" is too much of a child's play, is it to play the card of sentimentality? However, as said before: 'Renaissance in the DIY circle empty history and lack of heritage.' On the sentiment of Renaissance is not as good as the small shadow bar, honestly how much is the sentiment worth, now I'm afraid the sentiment is the most worthless.
On the sentiment who can be compared to Nokia, the author was also a Nokia fan, recalling the scene from the Shengji Decline to the eventual acquisition of a group of fans still sigh, some people curse Microsoft some people curse Elop, but in the author's view they are just an opportunity a fuse, without them, or perhaps Nokia will not be acquired, but I'm afraid that the decline of the certainty that when Nokia refused Android The moment Nokia rejected Android, it was doomed.
After a few years, on January 8, 2017 Nokia released the much-anticipated Nokia 6, after which there has been no follow-up so far. As a Nokia fan also want to get one, but just can't compare ah, reason tells me can't take the plunge (maybe I'm not iron enough). Therefore, I would like to say that those who buy Nokia 6 are really iron fans ah. Nokia is still like this, Renaissance rely on playing the emotional card? That's never going to work. Sentiment is a kind of advantage, but empty sentiment without product power is nothing.
Recently, the small shadow bar is not also to enter the graphics card market, their fate may be similar, relying solely on sentiment is no way out, when perhaps your brand still has value, but now it is just a name. In today's highly developed Internet society, a hardware manufacturer or a brand want to get ahead, there is and only rely on product power.
Summary: not the ambition?
The Renaissance Geforce 6800Ultra
In fact, Renaissance is also a very old brand, the positioning in the Park Avenue Group is mainly overseas, the domestic just happens to be that he has customers in the country, and by the way, to help sell a try. So Renaissance is rarely promoted in the country, the popularity is relatively low, even the popularity of the small shadow bar, domestic consumers will naturally not choose such a niche brand. "In general" it is difficult to sell if it is not engaged in a jump price to promote. What's more, it's priced to sell according to the public version of the selling price, which is even more difficult to sell, which is one of the reasons why its sales in China are dismal. But by the mining boom with rhythm, as long as you are able to mine the graphics card, hungry miners will be swept away,
While recently said that it will launch 1080TI this high-end graphics card, but the market recognition and high-end theory of the impact of various factors such as faith, it can be predicted that this GTX1080ti in the domestic must not sell.
In fact, I think that since Renaissance has chosen not to stay honestly in the world of OEM, to break into the DIY, why not give Renaissance to give more resources to support? Instead of now playing soy sauce this way to mix, and finally left the impression of the domestic is "to this trip".