A daily acquaintance with an automobile brand, Volvo Volvo.
Basic Information
Brand Name: Volvo, English Name: Volvo, Country: Sweden, Headquarter: Gothenburg, Sweden, Brand Type: Europe, Founded: 1927, Founder: Asal Gabrielsson Gustaf Larsson, Group: Zhejiang Geely Holding Group.
Two, brand profile
Volvo is a set of passenger cars, trucks, buses, construction equipment, yachts and industrial engines of the Swedish company, by Assar-Gabrielsson (AssarGabrielsson) and Gustaf Larson (GustafLarson) was founded in 1927. Gothenburg, Sweden has been the location of Volvo's global headquarters, with the Asia-Pacific regional headquarters in Shanghai, China.
In 1999, the Volvo Group sold its Volvo car business to Ford Motor Company in the U.S. In 2008, due to the impact of the global financial crisis, Ford had to sell its car brand, and in 2010, it reached an agreement with Zhejiang Geely Holding Group to sell its Volvo car business, and Geely gained the right to own the Volvo car brand.
Volvo cars are sold to more than 00 countries around the world, from the beginning of the birth of the people-oriented, dedicated to the hearts of human beings *** with the home and the people around the public to build, the brand's mission is to create a more relaxed, beautiful, safe life for all.
Three, the logo
1. The logo design, Volvo's logo can be seen as a graphic composition of three parts: the upper right corner of the circle with an arrow, is an ancient chemical symbol "iron", representing the steel industry and the automotive industry, and the ancient Greek mythology is the god of war, the symbol of Mars, on behalf of the justice, power and security. and safety. The second part is a diagonal line on the radiator at the front of the car, which was originally used to fix the logo on the front grille, but later evolved into a decorative symbol.
The third part is Volvo's registered trademark, the word Volvo in ancient Egyptian script.
2. The history of the badge, the first Volvo logo, consists of a blue oval with a golden-brown outline and a text mark in the center. 1937 onwards, Volvo went through a rather long period of badge confusion, where a number of models were launched at the same time, all with different logos. 1999, the Volvo color scheme had been decided, featuring silver and azure colors. The silver frame of the Volvo badge used in 2013 gained a glossy texture for a fresher, cooler look.
In 2014 Volvo updated its badge so that the word "VOLVO", which had been beyond the circle, was brought back inside the circle and its base color was changed to a darker blue. 2021 saw Volvo bring the iconic circle with the arrow back to the official logo, and the new logo is executed in the same style as the previous one A flat black symbol with a clean and tidy outline placed on a white background.
Four, vehicle lineup information
As the Volvo Group and Volvo Cars are currently operating separately, the Volvo Group is responsible for its truck and bus business, while Volvo Cars is mainly targeting the passenger car market, including the S-series sedan, the XC-series SUVs, and the V-series wagon, which covers both fuel and plug-in hybrids, and is based on the concept of environmental protection and safety to create simple and comfortable automotive products.
1. Representative car series: S60.
Guide price: 29.69-384,900 yuan.
The S60 adopts its family-style design language, with a highly recognizable appearance, low-profile and connotation. Upgraded in the car machine, the user interface of the Intelligent Link system has been newly designed, and the operation mode page is more intuitive and convenient to use. In terms of power, the B3, B4 and B5 versions are equipped with a 2.0T engine + 48V system, of which the B3 version has a maximum power of 120 kW, and the B4 version has a maximum power of 145 kW, and all of them are matched with a 7-speed wet dual-clutch gearbox.
2. Representative car series: S90.
Guide price: 40.69-50.59 million.
Volvo S90 is located in the luxury medium-large sedan, the continuation of the current stage of the family design style, the appearance of the user to provide sports and luxury in two styles, the whole system is equipped with a 12.3-inch Liquid Intelligent Multi-mode Digital Instrumentation Cluster as well as the 9-inch control of the large screen, the interior of the Scandinavian minimalist design and the interior materials carefully matched to make a person look simple and refreshing. In terms of power, the 2.0T engine and 48V light hybrid system with an 8-speed automatic transmission deliver a maximum power of 250 hp, a peak torque of 350 Nm, and a combined fuel consumption of 6.7 liters per 100 kilometers.
3. Representative car series: XC60.
Guide price: 377,900-474,900 yuan.
XC60 is a SUV with very coordinated lines and a strong overall sense of appearance. the new XC60's signature shield grille and "Thor's Hammer"-style front LED light clusters not only improve the car's recognition, but also the overall style is still relatively low-profile and introverted. The new XC60 car changes are mainly focused on the car system, it used with the XC40 RECHAGE also based on Android to build the intelligent car machine, compared with the previous car system, it is more responsive to the operation, the configuration is also more complete.
Power, the new XC60 provides three kinds of power for consumers to choose from, which are equipped with 2.0T high and low power versions of power and 2.0T plug-in hybrid models.
4. Representative car series: XC90.
Guide price: 63.89-78.19 million.
Volvo XC90 as a mid-sized SUV from Northern Europe, is also Volvo's flagship SUV, many of Volvo's top technology are present in this car. In addition to the fuel version, XC90 also has a plug-in hybrid version available, in the 2.0T + electric motor combination can meet more power needs of consumers. This car is very unique in appearance and design style, soft body lines in the market luxury large SUVs stand out.
5. On behalf of the car series: V90.
Guide price: 39.18-492,800 yuan.
Volvo V90 Cross Country is a crossover design medium and large station wagon with SUV elements, with Volvo's signature "Thor's Hammer" headlamps and "Viking Axe" taillamps, which have a high degree of recognition. It has Volvo's signature "Thor's Hammer" headlights and "Viking's Axe" taillights, which are highly recognizable. The body lines are simple and tough, and the proportions of the body are also aesthetically pleasing enough.
Power, the new car is equipped with a new generation of 2.0T turbocharged engine and 48V light hybrid system, with a maximum power of 250 horsepower and peak torque of 350 Nm, accelerating to 100 kilometers in just 7.4 seconds, with a combined fuel consumption of 7.9 liters/100 kilometers.
V. Volvo models on sale
1. Volvo S60, 29.69-384,900 yuan.
2. Volvo S60 RECHARGE, 39.99-461.9 lakhs.
3. Volvo V60, $304,300-395,800.
4. Volvo S90, 40.69-50.59 lakhs.
5. Volvo S90RECHARGE, 49.99-61.39 lakhs.
6. Volvo V90, 39.18-492.8 lakhs.
7. Volvo Leap C40, 28.90-33.90 lakhs.
8. Volvo XC40, 26.98-354,800.
9. Volvo XC40 RECHARGE, 27.99-31.90 lakhs.
10.Volvo XC60, 37.79-47.49 lakhs.
11.Volvo XC60 RECHARGE, 52.39-60.39 lakhs.
12. Volvo XC90, 63.89-78.19 lakhs.
13.Volvo XC90RECHARGE, 89.49 lakhs.