It is often said that "Japan lost 20 years", is compared with China's development in the past 20 years as a conclusion.
In the past 20 years, China's GDP has been rising at more than 10% per year, while Japan's GDP has risen by no more than 2% per year.
"Japan's lost two decades", "Japan's manufacturing decline", in fact, Japan has long completed the layout of the manufacturing industry, and firmly occupy the high-end of the industrial chain, in the process of seemingly retreating into the realization of the magnificent transformation of small and beautiful.
First, the transformation of the Japanese manufacturing industry
1, internal factors
Although part of the Japanese manufacturing enterprises to leave the end-consumer market, but they are not forced to withdraw, but to choose to take the initiative to pull out, and transformation to the need for a higher technological threshold and the competition is not fierce commercial market, they are still a strong competitor in the market. For example, Hitachi's elevator, Sharp's display, Sony's camera and so on.
In fact, Japan's domestic electronics manufacturing group has long been doing industrial restructuring. As the integrator of the structural adjustment of the manufacturing industry chain, the Japanese Industrial Innovation Agency plays a crucial role. It is by the Japanese Mitsui, Mitsubishi and many other zaibatsu giants in collaboration with the government authorities set up. For example, the agency will work with Renesas Electronics Corporation, Fujitsu Limited, Matsushita Electric Industrial Co., Ltd. to establish a new semiconductor design field subsidiaries, a collection of three in the image processing, communications technology and other aspects of the strengths, is committed to enhancing the application of smart phones, automotive brakes in the direction of the large-scale integration of the circuit system (LSI) research and development capabilities.
At the same time to strengthen the integration of resources and synergistic cooperation, they are in a low-key waiting for another drive the expansion of the electronics industry in the field, a direction is to smart cities, smart grids, led by the Internet of Things industry. To gain a first-mover advantage, back in October 2012, Toshiba and Hitachi, Ltd. proposed to the International Electrotechnical Commission (IEC) the establishment of a new standardization technical committee (TC) on electrical energy storage systems, which was approved. This is the first standardization technical committee in the field of smart grids to be set up mainly in Japan, and Japan has been selected as the international officer in charge of the committee's operation.
Therefore, just relying on the comparison of the GDP of China and Japan and the news that some well-known Japanese companies are suffering huge losses or have been acquired by Chinese companies, the public opinion will only deepen the people's misunderstanding of this kind of misinterpretation. On the other hand, they are proud of a lot of "Made in China" is actually doing assembly, many key technologies are still in the hands of foreign investors, but it is fifty steps to a hundred steps.
2, external factors
Globalization in the market environment, the rapid rise of emerging markets, technology transfer and other issues, in recent years did bring the Japanese manufacturing industry is not a small impact. But these impacts are not enough to let the Japanese manufacturing industry decline, just more determined to adhere to its ambition to go high-quality product lines. After all, China and other countries of cheap productivity and low-cost raw materials on the impact of Japan's manufacturing industry, can only stay in the FMCG and other markets; in the technology-oriented and high-grade durable goods market, the status of Japan's manufacturing is still difficult to shake. Think about going abroad to buy or overseas pan toilet seat, rice cooker craze.
Toshiba shut down "machine"
At the end of 2013, Toshiba set up a joint venture with Huizhou TCL Electrical Appliances Sales Company shut down its plant in Dalian, the Chinese market TV has been completely transferred to TCL OEM production. Toshiba said that in the future, the group will focus its business in two directions: first, recyclable, clean, portable, high-efficiency environmentally friendly energy products; and second, to cope with the ever-growing sea of storage products that record human history and nature - hard disk.
Panasonic turns "green"
In 2012, Panasonic sold its Sanyo white goods business to domestic home appliance giant Haier for 830 million yuan, and announced that it would no longer invest in its plasma and liquid crystal display businesses. Japan's Panasonic said that Panasonic senior management has long made the initiative to transform the plan, from favoring the existing business to the new energy and environmental protection field transformation.
Sony became a "medical"
In April this year, the establishment of Sony Information Systems China headquarters in Dalian, Japan, Sony Corporation as early as 2011 on the acquisition of the U.S. life sciences companies in Illinois, began to get involved in the flow cytometry business, and Olympus in 2012, after close cooperation in May this year to "cutting-edge life sciences". After working closely with Olympus in 2012, Sony attended the China International Medical Devices Expo (CIMDE) in Shanghai in May with new products and solutions under the new theme of "Frontier Technology, Commitment to Healthcare". Through the surgical imaging mobile station, surgical 3D solutions, endoscopic surgical solutions and other comprehensive display of Sony in the medical field of the latest scientific and technological achievements and strong strength.
Second, to the Chinese manufacturing inspiration
1, combined with the Internet +, Industry 4.0 and other trends, take the initiative to seek change
It is said that "transformation is a death, not transformation is to wait for death," we have to understand that it is not in order to transform the transition, but in order to enhance the global competitiveness of the enterprise to transform, focusing on the formation of superior business model, the business model is the most important thing. The focus is to form an advantageous business model and operating methods. Japan's home appliance manufacturing enterprise transformation is in the transfer of manufacturing, reduce costs at the same time will focus resources on emerging industries. Therefore, the transformation of China's manufacturing industry should also take the initiative to industrial restructuring, the leading industries from high energy consumption, high input, low efficiency of the traditional manufacturing industry gradually shifted to high-tech, deep-processing of the new manufacturing industry, as well as electronic information industry and other emerging industries, to enhance product competitiveness.
2, focus on quality, craftsmanship and continuous innovation
Japanese people's craftsmanship and the drilling of bull's-eye perseverance can be said to be well known, which is also an important reason for the Japanese manufacturing industry is strong. For China's manufacturing industry, attaching importance to skilled workers, constructing the same vision with skilled workers and practicing the spirit of craftsmanship can not only help build a more rigorous, skill-intensive and focused corporate culture and produce better quality products, but also enable skilled workers to find a sense of self-identity in a highly industrialized and commercialized society, enhance the motivation to independently research and innovate, and promote the optimization of the manufacturing process, The improvement of product quality.
3, enhance the user experience, improve service capabilities
The key to the transformation of the manufacturing industry is in fact from the "manufacturing" to the "service industry" thinking change, the original focus of the manufacturing industry is to buy and sell pre-sale services, now the focus is on the after-sales value-added services, the former key to the manufacturing industry, the key to the after-sales value-added services, the former key to the manufacturing industry is the after-sales services. The key to the transformation of manufacturing is actually the change of thinking from "manufacturing" to "service industry", the original focus of the manufacturing industry is the pre-sale service, now the focus is the after-sale value-added service. For the transformation of manufacturing enterprises must understand that the user experience is a key factor in the success or failure of the product, the core pursuit of China's manufacturing industry is to do a user perceived warmth of the heart of the product.
4, focus, focus, small and beautiful
The success of Japanese small and medium-sized enterprises, first of all due to a high degree of concentration. Many companies are starting in very inconspicuous areas, and it is rare that, for decades, they continue to study and improve until they make a breakthrough. Often excellent small businesses focus on high value-added, non-standard, customized products in order to differentiate themselves from large corporations. Japan's Ministry of Economy, Trade and Industry has designated 17 specific basic manufacturing technologies, including mold technology, forging technology, power transmission technology, and so on, all of which are key technologies affecting the competitiveness of the manufacturing industry - all of which are in the hands of small and medium-sized enterprises (SMEs).
The internal organization of such SMEs is generally simple and flat, with no KPIs. entrepreneurs value harmonious interpersonal relationships more than complex management systems. It is precisely in such an environment that human potential is greatly realized. We can see that industrial upgrading may well be a process of deepening the social division of labor and the emergence of small, specialized, refined and strong enterprises.
For the transformation of China's manufacturing industry, we should encourage "mass entrepreneurship, innovation", successful small and medium-sized enterprises are good at communicating with customers, especially those in different industries, to find their own market gap in the increasingly diverse needs; on the other hand, the traditional manufacturing industry also needs to learn the Internet team management and project management, in the Internet + big business. On the other hand, the traditional manufacturing industry also needs to learn Internet team management and project management, in the Internet + tide to their products and organizations to a complete transformation.
Xing Di Yuan I: Indeed, Japan is worth learning in many aspects. Often, we can not just go to the surface. Japan's economy is not backward, just slower growth. Innovation in science and technology, technological innovation, requires a certain amount of courage. The transformation of Japan's old manufacturing enterprises is not simply a matter of shedding traditional production capacity, but retaining the technology and then developing new industries. A British government official visiting Japan once said, "If this is "losing 20 years", I would like Britain to "lose 20 years". However, who can have the guts and courage to do so? All manufacturing enterprises, must be refined in technology, technology to lead the industry. Xingdi source is also so, will continue to learn and grow, in the innovation of the road has been going.