1. Hello everyone, due to the third terminal of the pharmaceutical industry, and have a hobby of writing, so every day for the industry involved in the work of the link and personal ideas expressed in writing, has been in the heart also very much admire the operation of the third terminal of each of the partners, witnessed in all of us dare to do and work hard, and strive to create a better life for their families of the positive energy. Recently, I wrote a lot of articles, which are about some of the imperfections of the industry involved in some sharp words, if any of the partners touched the nerves, I do not mean to ha. I just think we should be more real face to face our shortcomings in the work, so that we can take the long and make up for the shortcomings, in this full of bright road farther and farther.
2. Sales industry to the end customer pressure has become the norm, due to the existence of different industries between the differentiation, terminal strength is not the same, so the pressure of goods brought about by the results are not the same, there are goods through the pressure of goods to quickly occupy the terminal of the large customers, a short period of time to achieve the scale of the leap. And some industries blindly press goods will affect the market sales and market confidence is not enough, very unfavorable to the brand's further strategic planning. So today we are going to share our third terminal channel about the product pressure goods are prone to problems and some solution suggestions. If you have different ideas, you are very welcome to comment at the end of the message, together with the exchange, together with the growth.
1. I believe we all have experienced, a one-time or even dozens of pieces of goods rapid distribution, to solve the task of the month's payback. Then the whole month has become a person without pressure light, at this time for those who still bear a huge sales task pressure of business managers, really jealous of hate ah. In fact, blind pressure behavior is also easy to leave a bunch of follow-up problems, pharmaceutical products and life fast moving goods in the terminal circulation speed and consumption is not the same, in addition to the basic drugs, daily clinical application of larger, we do most of the gold single product one-time clinic pressed into dozens of pieces, if the follow-up service marketing can not keep up, basically a pressure on the termination of cooperation.
2. This problem is found in the market under the time abound, the pressure of the goods of the doctor is also full of complaints, the business manager of this eagerness to achieve the behavior is very dissatisfied. The main problem is still the marketing pull link out of the problem, the academic meeting was y attracted by the preferential policies, did not consider the digestive capacity, and our business manager is often iron Yamen water soldiers, keen on this suicidal marketing team are basically three years on the change of the new province operation, the goods pressure is almost the same, basically also walked away, so the after-sales service is simply can not be sustained.
3. For the doctors may feel unbalanced, ordered so many goods, selling slow and no promotional activities to support, batch number is not good also do not give replacement, want to replace the business manager either do not do it, or change the number and can not be contacted, so the heart gradually dissatisfied with the brand. The reason for this phenomenon is still white-hot fierce competition and barbaric expansion of two aspects of the pharmaceutical industry by the national policy, everyone in the process of dry every day in the heart is the lack of security, do not know which day the day changed, can not do it again, so the state of restlessness to do the marketing tactics are also radical, the existence of these aberrations urgently need to change the mode and marketing strategy.
4. only cooperation with the long-term **** with the opportunity to develop, so since the establishment of a cooperative relationship, there is an opportunity to good food is not afraid of late, the first guest at the hot and then do further planning, contact with a number of flexible like to earn quick money business manager, every time the exchange of time is to think of ways to do the pressure of the program, the focus does not pay attention to the real needs of the customer, did not think of starting from the service, the current industry is doing the business, but also to do the business of the customer, the customer's real needs. At present, all walks of life are doing service, are doing experiential marketing, in the process of selling products, pay more attention to the user experience, I think some of the Internet company's excellent business model is the reason why the rapid dissemination and replication, but also to cater to the public's psychological needs of consumption.
1. The most effective and direct solution is to face directly, first communicate with the customer to check the number, and then schedule to do the patient education clinic and other activities to promote sales, to help the customer to hold more public welfare popularization of science and technology, more product publicity, and at the same time, for the season to design the preferential policies for patients to purchase the course of treatment, to buy A complimentary B product sales strategy, or to hold a few periods of love to give medication activities / thematization of the activity, etc., to Enhance the cooperation of the clinic in the region's influence, more image shaping, for the next sales to pave the way.
2. For the product of the appropriate population Combined use of drugs and other programs to explain clearly with the customer again, while analyzing why the slow-moving sales problem? The problem is solved one by one, I believe that frank and sincere treatment, the customer will still be hot again. The so-called "sincerity, gold and stone for open".
3. For the cooperation of the clinic corresponding to the main treatment specialties, to find some professional medical equipment, at the same time and the customer said, the use of professional medical equipment to attract more outpatient volume, the outpatient volume came up, and then with the sale of courses and joint medication program, a little bit of the product will be moved up.
1. I always like to hear a mantra "as long as the mind does not climb, the method is always more than difficult" I think for our customers we should be more for their benefit, they are concerned about the focus of a few issues, namely: (1) how the clinic in the increasingly strict control of the infusion system under the development of a long time (2) Where can I go to learn the high gold technology to enhance the volume of clinic (3) farewell infusion, how to succeed in the transition, not tired and make money, and so on.
2. If we take ourselves as a clinic operator, think about the doctors' inner anxiety, and then graft our marketing program for these problems, to one by one to meet the demand, to think of ways to solve the problem, it will be more to get the customer's satisfaction with the cooperation, I believe that the targeted provision of services is better than a time to buy two pounds of fruit, it is easier for customers to remember, remember to do you! Is the solution to the customer's core issues, for the establishment of **** win cooperation model has played an important role in pushing forward.
3. activities activities activities, think of every way, gather popularity, enhance the influence of the clinic in the ten miles of townships, more than one person knows, will increase a sales opportunity. For the purchase of products for the crowd must be combined with after-sales service, arrangements for patient and considerate return visit commissioner for the terminal patient telephone guidance product taking methods, medication guide, seasonal dietary attention, etc., the establishment of communication viscosity, playing differentiated marketing strategy, in the minds of consumers to establish "we are not the same" impression we are not the same, because we have The first thing you need to do is to get your hands on a new product, and you'll be able to do it.
4. clinic doctor is also a businessman, and a clinic can run well, you need to have a certain vision of development, due to the limitations of the working environment and living environment, a lot of good doctors with superb skills are buried at the grassroots level, we need to give a certain amount of help to help tap the potential to re-packaging, and at the same time guide to increase the improvement of the business concepts and business ideas, to better meet consumer demand, to become a good doctor, to help the consumer to become a good doctor, to help the consumer to become a good doctor, to help the consumer to become a good doctor. The consumer demand, to become a good famous doctor boss.
Cooperation must be adhering to the principle of **** win, you always think for the customer, he will also be in the process of sales always think of opening your product, the invariable law of the universe, that is, "the role of the force between the objects is mutual".
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