What are the advantages of the food community group purchasing model, how to operate

Many friends will be very optimistic about the model of community group purchasing when talking about the process of marketing channels for food. As a form of collective transaction within the community, it is very popular with merchants. In addition to saving the cost of logistics, there are many advantages, mainly in the following aspects:

Advantage 1, operating the mode of businessmen understand that this marketing model itself in the publicity and promotion of the relatively low cost, logistics can also be reduced costs. We can put other e-commerce is a piece of hair mode, so that the shipment of individual goods, it will take up a lot of costs.

Advantage 2, for the marketing model can quickly cause the response of the offline stores, and merchants to transfer the location of the goods is nearby, so you can avoid a long time of transportation. Especially the food itself is not suitable for long-term storage, accelerate the logistics so that the goods as soon as possible to the hands of customers, can reduce the risk of expiration of food.

Advantage 3, the marketing strategy compared to other marketing model has a very low risk, because the mode of transaction is taken in advance payment mode, the buyer prepayment waiting for the shipment, so it can ensure the interests of merchants.

Advantage 4: The model is a new form of retailing and is at its peak in terms of audience. In other words, this marketing model is in the wind position, everyone is concerned about it, with a good background, so the probability of customers choosing this mode of transaction to enhance.

Advantage 5, due to the consumption of food itself has the characteristics of rapid consumption, belongs to the quick consumables, the possibility of customers to repeat the purchase is relatively large. Therefore the marketing model is very suitable for this scene, can quickly provide a large number of goods for consumption.