(a) The urgency of the development of the city's health care industry.
Leshan has been higher than the national average level in advance into the serious aging society, while the development of pension institutions is seriously lagging behind. According to statistics, at the end of 2013, there were only 10 welfare centers at the city and county levels, with only 2,549 beds, and only 3.4 beds for every 1,000 elderly people, which is lower than the national average of 7 beds / 1,000 people, making it difficult to find a bed for the situation. Hypertension, diabetes, chronic bronchitis, emphysema and other cardiovascular and cerebrovascular diseases are common among the elderly over 60 years of age, the incidence of hypertension alone in the elderly over 60 years of age has reached 11.38%, 70 years of age or older up to 17%, cardiovascular and cerebrovascular diseases are very likely to cause paraplegia, hemiplegia, respiratory failure, the formation of a large number of elderly people who are incapacitated. The city's existing elderly care institutions, can do medical care is still a blank, urgently need to develop and new, this is the current government urgently need to solve and can not avoid the problem.
(ii)? The three phases of the superposition? Forced the city's industrial transformation, medical care and recreation industry is facing unprecedented development opportunities.
At present, China's economy is in the growth rate shift period, the pain of structural adjustment and the digestion of the previous stimulus period,? The three phases are superimposed on each other. brought about by the economic downturn is a huge challenge faced by governments around the world. Has been, Leshan's high degree of industrialization, but with the profound changes in the domestic economic situation, the ability of the secondary industry to absorb resources, especially the ability to accommodate the labor force employment is declining, including iron and steel, cement, including part of the manufacturing industry is relatively saturated, high energy consumption and low profits of the grim reality, objectively for the tertiary industry development to play a role in the ? Make way for the development of tertiary industry. s role. As China's national economy continues to climb and the accelerated formation of an aging society, the health and wellness associated with tourism and the elderly industry has strong potential. The international law shows that when a country's per capita gdp reaches 7,000 U.S. dollars, conventional medical upgrade to enjoyable and health care-oriented health care, recreation and health care, health products and services consumer market will reach a rapid development. 2014, China's per capita gdp has reached 7,485 U.S. dollars, heralding the advent of the era of health consumption blowout.
At present, from the national to provincial level are highly valued the development of recreation and health care industry, in 2013, the state council has issued "the state council on the promotion of health service industry development of a number of opinions", "the state council on accelerating the development of the pension service industry of a number of opinions" and other documents. 2014, sichuan province issued "sichuan province five emerging pioneering services development work to promote the program", and formulate the "sichuan province Development Plan for the Pension and Health Service Industry (2015--2020) Years", to build in the province to Chengde and Mian as the core of the ? A district, two pieces and three belts? Health service industry strategic pattern. From the central government to the local government is in full swing to introduce the macro-guidance and policy support for the health service industry, the purpose is to rapidly tap and stimulate the development potential of this industry, the formation of new economic growth hotspots. It is foreseeable that the health service industry will usher in a strategic opportunity period of explosive growth.
(C) A large amount of social capital is targeting the health care industry, opening up an important market for transformation and upgrading.
At present, China's economy is in a period of downturn, a lot of social capital suffering from the lack of investment, a large number of idle capital is looking for a way out. Many private entrepreneurs, real estate developers and private hospitals are generally optimistic about the huge market of medical care and recreation, and have plans to invest in the pension industry. Leshan has world-class leisure tourism resources, is a veritable tourism resources rich area, set of famous mountains, famous Buddha, famous city, celebrities four in one, is one of the country's four world natural and cultural double heritage site, the territory of the landscape culture, heritage culture, folk culture, Buddhism and Zen culture, celebrity culture, as well as culinary culture, and the quality of its recreational resources first-class, with high development of the health care service industry The tourism value of the development of health care services is very high.
At present, the city's recreation industry is facing a lack of clear integrated planning, not enough synergy; the introduction of policy is not in place, the implementation of the implementation of the lack of strength; serious bottlenecks in the land constraints, the development of pension institutions is difficult; the lack of investment in the recreation services industry, the contradiction between supply and demand is prominent; uneven distribution of medical and health care resources, the lack of professional talent and other issues. Leshan how can the industrial economy to the service economy, the traditional industries to the transformation of emerging industries in the process of coming out on top, we believe that relying on the city's unique advantages of tourism resources, change the difficulty into a driving force, with the help of the policy of the spring, the development of health and pension services as a number one project to build, will become an important breakthrough in the transformation and upgrading of the industry in Leshan. As long as the government to take advantage of the situation, the immediate introduction of incentives, it is not difficult to solve the problem of capital investment, which will not only reduce the pressure on government finances at the same time will also promote the development of the pension industry and tertiary industries synchronized win-win situation.
Second, the development of the city's recreational industry recommendations
(a) strive to bring Leshan into the province? One area, two pieces and three belts? Development layout, become an important pilot city of recreation and culture industry. At present, the provincial government developed the province? One area, two pieces and three belts? Pension health service industry development pattern is to Chengdu as the core, by Deyang, Mianyang, composed of the core area of innovation and development, South Sichuan integrated development demonstration piece and Northeast Sichuan integrated development demonstration piece, Panxi sunshine recreation service industry development belt, Qinba ecological forest service development belt, West Sichuan ethnic characteristics of the development of recreation service industry development belt as the main composition. Dujiangyan and Panzhihua in Sichuan, including Hongya in Meishan, are ahead of Leshan in the development of recreation and health care industry, and have respectively played the recreation and health care cards in line with the characteristics of their respective regions, such as the Taoist health care in Dujiangyan, the Panshi Sunshine City in Panzhihua, and the forest resort in Hongya. It is suggested that the municipal party committee and the municipal government attach great importance to the docking problem of Leshan's recreation industry and the development layout of the provincial government, position the recreation industry as an important content of the city's accelerated development of the modern service industry, promote the transformation and upgrading of the economic structure of the city's important hand, and realize the third pole and an important support for sustainable development, and strive for the construction of Leshan to the province as a pilot of the development of the demonstration piece of the fusion of development of southern Sichuan and the development of the western Sichuan ethnic characteristics of the recreation and health service industry in the development of the belt City. In order to obtain to give the city to develop the recreation and culture industry can be landed policy, capital, land and talent and other support. As soon as possible to study the pilot recreation industry indicator system, for the province to improve the development of recreation industry planning to provide an important reference and basis for the promotion of national policies related to the recreation industry in the city bold test innovation.
(ii) integrated planning and layout, accurate positioning of Leshan medical care and recreation industry, the city's development of health care services to provide a scientific basis and support. First, in the city? Thirteenth Five-Year? Planning in the integration of nursing institutions and medical institutions construction planning convergence, improve the medical and nursing layout planning; integrated medical and nursing facilities planning; scientific layout of medical and nursing construction land planning. Accurate positioning of Leshan pension industry, home care, community pension and township pension network service platform as a piece, and then the combination of medical care, recreation and nourishment institutions as another piece, respectively, to formulate development plans. According to China's national conditions, home care will remain the mainstay of old age care for quite a long period of time. Therefore, how to establish community and township pension network service platform as soon as possible, effective and efficient service for the elderly home, this is the most urgent task, but also to the government to invest in the construction of the main direction of development. First improve the land supply policy. All kinds of elderly service facilities construction project land into the overall planning of urban land use and annual construction land supply plan. Secondly, improve the financial input policy. Counties and districts according to the number of elderly people in the previous year's household population, a reasonable arrangement of pension services business funds, included in the same level of the annual financial budget and according to the development needs to gradually increase investment; the implementation of the government to buy services, buy jobs, buy professional and intermediary organization services, the elderly home care necessary social services implementation of the government's full or partial subsidies. Finally, as soon as possible to develop? The city's private elderly care institutions funding methods? The city's private nursing home subsidy program will be implemented as soon as possible. The city's elderly home construction and operation subsidies? The city's home-based elderly care services implementation measures will be formulated as soon as possible. The city's home care service implementation measures? as well as subsidies for the elderly and the disabled, etc., to strengthen the policy drive and provide strong support. The second is to design the city's health care service industry development? roadmap? and? timetable. Reference to foreign and domestic health care industry successful model, without exception, have their own regional characteristics of the positioning, such as the medical health of Switzerland's Montreux City, the beauty of South Korea's Seoul, the Retirement Retirement of the United States of America's Sun City, the domestic famous Sanya's Shanshui Longcheng composite resort community. Leshan should take the health industry as the whole service industry? Industry chip? Radiation pension industry, according to the characteristics of the construction of international tourist destinations, in order to create a regional international health theme new city, the whole region health industry ecosystem as the goal, can be refined as ? The Capital of Buddhist Zen Retreat? It is both based on its own characteristic advantages and differentiated from the health theme of Dujiangyan and Panzhihua. It can be considered in the scope of the whole area according to resource endowment and characteristics are divided into traditional Chinese medicine health care area, Buddha Zen retreat area, idyllic leisure area, Yi ethnic style area, etc..
(C) relying on the Emeishan Chinese herbal medicine fame, the Chinese medicine health as the city's medical care industry breakthrough. The city has a good foundation in the development of medicine itself, in the recreation industry, especially focusing on the Emeishan Chinese herbal medicine this regional brand, vigorously develop the Chinese medicine health, Buddhist meditation meditation, education and training, health residences, conferences and exhibitions, and other health service industry clusters. Can learn from the experience of the famous medical health city of Montreux, Switzerland, Montreux, with the birthplace of placenta, the opportunity to develop high-end medical health tourism projects, its anti-aging placenta is famous all over the world, every year to receive nearly 30,000 people in the high-end crowd, per capita consumption of more than a million Swiss francs. Chinese medicine health topics can be combined with biomedical innovation and R & D base, vigorously develop Chinese medicine health projects or herbal planting and ornamental planting, give full play to the advantages of traditional Chinese medicine in the health conditioning, sub-health recovery, chronic disease prevention and treatment, etc., in order to ? Anti-aging and treatment of chronic diseases. The concept of promotion, and actively carry out Chinese medicine (medicine) health care conditioning services, to provide high-end brand Chinese medicine support for healthy aging. Establishment of a research and development base for the medicinal dietary health care and pension industry. Research and development with anti-aging, anti-vascular sclerosis, lipid reduction and weight loss, wisdom, calcium and other functions of the medicinal diet, Chinese medicine tablets product varieties, and vigorously develop the medicinal dietary therapy health industry. Encourage the research and development of other health care products based on traditional Chinese medicine, daily necessities, food additives and other green products, the formation of a green industrial chain, to build Emei Mountain as a Chinese medicine and health care brand area.
(D) actively promote the development mode of medical care integration. The integrated development of medical care is the trend and focus of the development of the health care industry, the city has a number of enterprises and private hospitals are planning to implement. The government should strongly support the establishment of the city's actual ? Medical and nursing integration? Recreation and nursing industry development model. First, vigorously introduce supportive policies to encourage and support? The combination of medical and nursing? The construction of nursing care institutions, while continuing to encourage medical institutions into the community, the establishment of community recreation service centers; secondly, improve the health insurance system, will be? The second is to improve the health insurance system, the combination of medical and nursing care institutions into the scope of medical insurance. The second is to improve the health insurance system, the combination of medical care nursing institutions into the scope of medical insurance, by the health sector to determine the combination of medical care nursing institutions. The health department to determine the combination of medical and nursing institutions into the scope of medical insurance, by the health department. Pension institutions to become medical institutions, by the civil affairs department to confirm its non-profit and will be included in the medical insurance, to encourage the conditions of the medical institutions to provide diversified senior care services, and vigorously promote the establishment of the combination of medical and nursing services. The third is to take measures to eliminate the problem of the "medical and nursing care" system. system; third, measures to eliminate obstacles to the development of medical and nursing integration. The biggest obstacle to the development of health care integration is that the current health insurance policy does not support the medical services within the nursing institutions, according to the hospitalization billing time is long, high per capita costs do not work, according to the outpatient billing is not reimbursed, the individual can not afford it, should be revised health insurance payment policy to eliminate obstacles to promote the development of health care integration.
(E) Increase financial support for the health care industry and encourage the participation of social capital. First, it is recommended that the pension medical service system gradually into the social welfare construction of special planning, increase financial investment, expand the scale of recreational institutions, improve the standard of subsidies for recreational institutions; the second is to encourage private capital to enter the recreational industry, in reference to the state-owned recreational institutions to improve the subsidy standard on the basis of the further improvement of land, tax and other aspects of the policy preferences, the formation of a competitive, open recreational services market. Encourage the community to absorb private capital *** to build recreation and nourishment service organizations, encourage Leshan and other areas of the province *** to build recreation and nourishment bases, to create a recreation and nourishment industry chain; Third, financial system experiment and innovation, explore the establishment of ? Pension Bank? , to realize the cooperation between pension and financial and insurance institutions, to be more open and fit the market development of the financial system, to serve the development of Leshan recreation industry.
(F) Vigorously introduce high-end brand recreation institutions to enhance core competitiveness. Dujiangyan in the development of recreation industry in the introduction of large amounts of recreation and health of the key projects, and Austrian cooperation in anti-aging medical, Shanghai South genetic testing, Beijing Daji Kangming medical equipment company signed a contract, has played ? Western health service industry research and development base? The company has also established the Western Health Service Industry R&D Base. World Medical Tourism and Leisure Vacation Destination And other heavyweight recreation card. Sanya, Hainan, such as the introduction of the Peking Union Medical College Hospital, the People's Liberation Army 301 Hospital, has greatly promoted the development of the local medical health tourism market. It is recommended that Leshan and Chuan University Huaxi Hospital, provincial hospitals and other top hospitals in the province and abroad to strengthen cooperation, through the establishment of branch hospitals or experts sitting in the clinic, the introduction of advanced medical equipment and talents, to enhance the level of recreation and culture services. At the same time actively with domestic and foreign well-known recreational enterprises to carry out investment docking, for international brands of recreational projects settled in Leshan, will greatly enhance the core competitiveness of Leshan recreational industry. As a result of the recreation industry as a new industry, the required talent involves medical, financial, tourism, health and wellness and other professions and fields, it is recommended to encourage the local vocational and technical colleges or colleges and universities to open a specialized? It is recommended to encourage local vocational and technical colleges or universities and colleges to set up specialized recreation majors. courses, and actively cultivate multi-level, multi-professional recuperation talents, and effectively strengthen the reserve of professionals. At the same time, increase the retraining of existing health service practitioners to improve the level of medical services.
(VII) Creative experiential, participatory tourism and recuperation industry combined, part of the sightseeing-type tourism into the stage of residence and long-term residence and recuperation. Recreation industry is? Healthy Retirement? , integrating tourism, leisure, health care and pension. Affected by the season, climate and other factors, part of the rural tourism industry for short-term, one-time tourism. It is recommended to build a recreation industry development base or recreation institutions, to create a creative experience or participatory tourism, and to transform part of the sightseeing tourism into a stage of residence and long-term residence. For example, when building a recreation base, add programs or experiences that can be involved in farming and planting, so that recreationists will want to stay for a long time and be able to stay for a long time. At the same time, urban social security funds can also be used for the construction of recreation bases, in order to solve the problem of urban old age without land and without focus, to solve the problem of old age with rural resources. Through the tourism industry and recreation industry linkage development, *** with the promotion, thus promoting the sustainable development of the service industry.