According to the data of "2021 China Pet Industry White Paper" (consumer report), in 2021, the national urban pet (dogs and cats) owners amounted to 68.44 million people, an increase of 8.7% compared with 2020, while the annual urban pet (dogs and cats) consumption market size reached 249 billion yuan, a surge of 20.6% compared with 2020.
Even with the rapid growth rate of the market, the pet market still has immeasurable room for development. According to estimates, the penetration rate of pets in Chinese households is about 20%. The penetration rate of pets in Chinese households in neighboring Japan is about 38%, almost twice as much as in China. Compared to the scale of the Japanese pet market, China still has a long way to go.
Helping owners to raise pets intelligently is the core competitiveness of Qibu in the pet field. In terms of specific solutions, Seven Cloths implements a three-step strategy: firstly, the intelligent transformation of traditional pet supplies, on the basis of which intelligent pet toys are upgraded again. Taking the pet water dispenser as an example, the traditional pet water dispenser, although it has a filter, but the food residue is easy to stay on it, and the pet's sense of smell is far more acute than that of human beings, therefore, this wet environment is very unfriendly to the pets.
Based on the inspiration of human water fountains, Seven Cloths upgraded the pet water fountains with its first two-box structure design, which sets up a water purification box and a wastewater box and stores them separately in the water fountains, discarding the use of filtration cotton, and the wastewater doesn't participate in the water recycling, which ensures that the water is clean from the source. In addition, the pump of the water dispenser is not an ordinary submersible pump, while solving the problem of water and electricity separation, to ensure that there is no static electricity in the water, so that pets can drink safely.
The longer-term layout of the seven cloth lies in the data of pet behavior habits, at present, some pet intelligent hardware has been able to obtain some basic data, such as the number of times the pet defecates and the amount of defecation, etc.. But more advanced data is difficult to capture, such as the current pet drinking water can only be obtained from the water dispenser as a single source, but the water in the food can not be accessed; secondly, the current can only be counted in the amount of food and drink and frequency, but the pet's true dietary preferences can not be accessed from this type of simple data center.
In response to these pain points, Seven Fabrics independently developed a mixed feeding machine, with its pioneering multi-storage bucket structure design, in accordance with the pet owner and statistical data recommendations, to achieve a multi-flavor food mix feeding, thus ensuring balanced nutrition for pets. From the overall product idea, the solution provided by seven cloth is to obtain pet data through the hardware, the drinking water, feeding, exercise and other pet behavior data, including both basic data and advanced data, and at the same time, the data management, and then through the software to provide intelligent services, to truly realize the intelligent pet.
In addition to the overseas crowdfunding model is more favorable to the development of the domestic competitive environment is also an important reason. seven said, if the domestic start-up is more likely to fall into the price war, and as a start-up to solve the core problem, the product cost is inevitable, so the domestic environment is not conducive to the then seven cloth.
Talking about competitive advantages, Seven told 36 Krypton, the advantages of seven cloth lies first in the creativity of the product, followed by supply chain advantages, cross-industry process application, is conducive to the formation of competitive barriers, and finally, the advantages of the brand, through crowdfunding, mainstream social media, Cheerble App, the official Blog and other ways to continue to attract new users, and to establish a close relationship with the user to maintain user stickiness and form brand loyalty. Keep users sticky and form brand loyalty.
It is understood that the current team of seven cloth has more than 30 people, more than half of them are research and development personnel. Among them, the founding team has CEO Seven, CPO Bruce and COO Hannah, Seven and Bruce previously engaged in R&D work in the same chip company, with 15+ product landing project experience, while Hannah is an accounting origin, previously in Ernst & Young accounting firm with more than 9 years of experience. In the next step of the development plan, the company expects to raise 20 million yuan, for product development, marketing and branding, seven cloth's vision is to make every pet family have professional technology products.