The magic of association. Go for names that are metaphorical. Apple, for example, brings to mind the apple that fell on Newton's head. This association will help consumers remember your brand more y when they see or hear your name.
Visualize. Even better is a name that gives people a sense of picture. Square, for example, tends to make people think of a square image in their minds.
Be careful with pronunciation. Choose the kind of name that is easy to pronounce and preferably without harmonic ambiguity. Also, consider internationalization first; will your name have a negative connotation in foreign language pronunciation.
Originality. Make sure the name is not registered first. Other than that, try not to be similar to those popular company names nowadays, or it will probably confuse your customers, future employees and investors.
Domain name. Don't forget that you are applying for a domain name. Can you register a domain name that is the same as the full spelling of your name?
Consider logo and name fit. Does your logo and name go together well or not so well, and Apple and its logo are an example of a perfect match.
Learning about the principles of naming a company, let's take a look at some of the techniques that can be used to name an e-commerce company.
Brand naming. Brand naming, generally refers to the company's enterprises to create a brand-name products, and then use their own brand name as the company name, such as Shanghai's former Lvbao gold pen factory, Shanghai Phoenix Bicycle Company are to their respective brand-name products "Lvbao gold pen," "Phoenix" to name the company.
Logo naming method. Logo naming method for the company's name is mainly in kind as a sign to highlight the significant features of the enterprise company, now in the international community has developed into a part of the CIS (Corporate Identity System), the famous black monkey hat store is a wooden black monkey made store door, to show its history and tradition, to distinguish it from other hat store.
"Elegant and vulgar **** with" name law. The colloquialisms are more folk colloquialisms, the use of colloquialisms named after the enterprise company, its name can be accepted by the majority of the public. The famous Wang Ma Zi, dog, etc. belong to the proverbial name. "Yummy to" melon seeds king, "fresh to come" ribs and other loud name to give people a sense of affinity. Harmonic naming method elegant word naming method, this method of naming the store is unique to China's commercial naming. Because China is influenced by Confucianism, traditionally there is a concept of the importance of literature and suppression of business, so some businessmen to the commercial premises are also named like the literati's study, such as "Lent", "Pavilion", "Huan ", "residence", "garden" and so on.
Using this method of naming, seemingly accidental coincidence, actually have ulterior motives, so that people read with interest, such as a Shanghai boss Yu Ping-Han take the name of the store as "Yu conscience drugstore", phonetically it happens to be with the "conscientious" harmonic, so that the public feeling The owner of the business does not earn dishonest money sincerity.
Seeking foreign names. Company name and brand naming, to go to the Chinese and English more and more customers, reform and opening up opened the door to the world, especially after China's accession to the WTO, the pace of integration into the world faster, the Chinese people are willing to accept foreign things, including the name of the call, but also need to be accepted by the foreign public of our products, and so on the general wind of the foreign name.
Catering to the law of auspicious phrases for the name. The public like the auspicious words used in the company's name, to cater to the customer's blessed psychology, in order to solicit business. "Xing", "Long", "source", "Mao", "Fat "and other words in the old store signboards often appear, this is the old businessmen like to get a good luck, pay attention to the mouth, such as the old Yue Sheng Zhai was founded in 1775, the name of the store is "Yue Sheng Zhai", there is a "monthly prosperous" Meaning; the first brewery founded by the people of Beijing's Double Hesheng five-star brewery is a Shandong Zhang Ge and Hao Sheng main capital founded, named "Double Hesheng", there are "both sides of the joint venture, the financial resources of the meaning of prosperity.
Self-aggrandizement method. The use of self-aggrandizement method to name, mainly pragmatic to the company's reputation, product quality and other aspects of the merits of the company's name on the company, to increase confidence in themselves, to the opponents of the pressure to give the public a sense of trust. Such as Shanghai Jincheng craftsmen, the significance of their own in the competition, such as Jincheng Tangchi, unbreakable
No matter what kind of company is registered, it must be consistent with the "People's Republic of China *** and the State Company Law" on the minimum requirements for the company's registered capital. The minimum registered capital for registering a one-person limited company or partnership shall not be less than 100,000 yuan, and the minimum registered capital for a joint-stock company shall be 5 million yuan.
In addition, there are industry regulations or provisions, the company's registered capital in addition to comply with the provisions of the company law, but also need to comply with industry regulations on the minimum requirements for registered capital. For example, registered international freight forwarding company, the minimum registered capital of 5 million yuan RMB.
E-commerce company's minimum registered capital shall not be less than 100,000 yuan RMB.
Two, e-commerce company business scope reference:
1, sales type:
Chemical products ( except dangerous goods ), grain and oil products, lubricants ( retail ), packaged food, needles and textiles, daily necessities, rubber products, plastic products, glass instruments, glass products purification products, environmental protection materials, environmental protection equipment, coconut oil, palm oil, electrical equipment, Packaging materials audio equipment, valves piping equipment cosmetics, kitchen equipment, spinning machine parts, standard parts, auto parts special bearings and fasteners, industrial and mining machinery and electricity, ceramic sanitary ware, porcelain products, ceramic tiles, waterproofing and plugging materials, color steel plate, aluminum profiles material, lamps and lanterns, jewelry and jade, automatic doors, stone, flowers, ship fittings, marine supplies, pumps and valves, compressors and fittings, printing machinery, automotive cleaning supplies, Elevator fittings, bedding, water-based paint, power heaters, strong magnetizer, electronic system equipment, arts and crafts (except gold), cooling and drainage products, balloons, restaurant equipment, wool sweater, frozen food, wall switches, plotter devices, electronic raw materials, hotel supplies, engineering machinery fittings and equipment, cotton fabrics, hotel and guest house supplies, leather products, toys, clothing, shoes and hats, clocks and glasses and accessories, Flowers, trees and bonsai, paper products, stationery and office supplies, photographic equipment, sporting goods, furniture, hardware and electrical appliances, construction hardware, plumbing and heating equipment, cold equipment, household electrical appliances, food additives, computers and accessories, titanium ******, copper and gold powder, glitter, glue paste, handicrafts (except for silver and gold), metal materials (except for special control), general machinery, automobile and motorcycle parts, electronic products, communication equipment (except for special control), Telecommunications equipment (except for special control), machinery molds, general parts, wood, steel, construction materials, electric light source products, lighting equipment, wood products, stainless steel products, mineral products (except for special control), instruments and meters, measuring and weighing equipment, finished beverages, scanning equipment, wires and cables, fitness and sports equipment, flowers, bearings and fittings, medical equipment (need to operate the license), Pang supplies, IP card, blank Smart card
2, service-oriented:
Enterprise management, investment management, industrial investment, venture capital, catering business management (excluding food production and operation), business management consulting, business consulting, investment consulting (except finance, securities), tourism consulting (not to be engaged in travel agency business), health consulting (not to be engaged in diagnostic and therapeutic activities, psychological counseling), property management, design, Production, agency, release of various types of advertising, graphic design and production, translation services, conference services, exhibition services, public relations activities, organization and planning, corporate marketing (image) planning, network technology (shall not be engaged in science and technology intermediary), product design, interior design, photography services (except for expanding) ceremonial services, building cleaning services, ticketing agency, office equipment, household appliances maintenance, cultural Art exchange planning, animation design, cargo transportation agency, communications engineering, network engineering, computer systems integration ...
3, construction category: construction engineering, civil engineering, municipal engineering, water conservancy engineering, weak power engineering, foundation works, earthwork, house demolition works, river dredging, greening works, landscape engineering, landscape engineering, steel structure engineering, steel structure engineering. Indoor and outdoor decoration works, lighting projects, environmental protection projects, building intellectualization projects, building decoration works, building installation works (except special equipment), mechanical equipment, electromechanical equipment installation (except special equipment), water and electricity installation, refrigeration equipment installation
4, science and technology:
Computer field, computer technology consulting services, network technology, network technology, communications engineering, Network Engineering, electronic computers and electronic technology information, biology and medicine, new chemical materials, optical mechatronics, aerospace marine and modern transportation equipment, energy and environmental protection, civil nuclear energy technology, the use of high technology in traditional industries.
5, production and processing type:
Plastic products, electromechanical equipment and fittings, bearings and fittings, water heaters, plumbing equipment, small hardware, aluminum products, glass products, metal components, automobile and motorcycle parts, welding equipment, electric motors, cleaning machines and fittings, metal machines, hardware electrical appliances, paper products, clothing, wood products, tents, bedding, needles and textiles, electronic products, all kinds of Wire and tape, processing voltage stabilized power supply, communication equipment, instrumentation, etc.
Note: The above information is for reference only, the specific to the Industrial and Commercial Bureau shall prevail