It is Li Guangtai's core idea to take new product development as the leader of enterprise development. Over the years, he has been persistent in research and development, and his products have gradually replaced the imported ones. Later, he digested and absorbed the foreign technology by acting as an agent for foreign companies, and finally developed products with independent intellectual property rights. In order to enhance the technology, Weihai Guangtai has cooperated with France Didan Company and Harlan Company of the United States to produce aircraft refueling trucks and baggage tractors. On the one hand, enterprises can fully utilize the protection function of the patent system to actively track and collect evidence of patent infringement by competitors, and on the other hand, and more importantly, they can realize the exchange and learning of technology.
Li Guangtai said, after the listing of Weihai Guangtai not only in the production capacity to achieve a big improvement, more importantly, for the development of technology to provide a material foundation. Aviation ground equipment is electromechanical thermal integration products, integration technology and product quality are very important. Secondly, we will speed up the development of new products and maintain the development rate of two or three new products per year. Rodless tractor has been listed in the title, the airport ferry project team will be set up soon, the highway snowplow is also in the test phase, this year is expected to be put on the market. There are also large refueling trucks, high-grade de-icing vehicles also strive to research and design in the next two to three years, and strive to put on the market as soon as possible.
"The purpose of this is also to continuously enrich our industrial chain." Li Guangtai said. Although the civil aviation industry has a very broad prospect, but, as the aviation ground equipment, the market is too specialized, Guangtai must rely on constantly overcoming technical problems and develop a variety of products to meet the market demand. As a technical expert who insists on independent innovation, in front of the market, Li Guangtai also has some confusion. He said, "I went to South Korea to visit, South Korean airports as long as their own national enterprises can produce equipment, will not choose to import. And some of our domestic airports in the procurement of aviation ground equipment directly does not allow domestic enterprises to participate in the bidding. Really do not understand, we produce products of technology and quality can reach the international advanced level, why should we dismiss their own compatriot enterprises?" Of course, the gradual development and growth of Guangtai products are more and more recognized and accepted by the market, not long ago, Guangtai successfully won the capital airport worth 39 million yuan of procurement projects. Foreign customers have also come to us and sent orders, and this year's exports are expected to exceed 10 million U.S. dollars.
In the context of the country's accelerated revitalization of the equipment manufacturing industry, Guangtai will also set up four bases in the next 3-5 years: namely, an annual output of 300 sets of large-scale aircraft container lifting platform "air cargo equipment production base", an annual output of 100 sets of "large aircraft traction equipment production base", an annual output of 300 sets of large aircraft traction equipment production base, an annual output of 100 sets of large aircraft traction equipment production base. The company will set up four bases, namely "production base for aviation cargo equipment" with an annual production capacity of 300 sets of large aircraft container elevator platforms, "production base for large aircraft traction equipment" with an annual production capacity of 100 sets, "production base for aviation ground power supply and low-noise square cabin power station" with an annual production capacity of 300 sets, and "production base for aircraft and ground service equipment" with an annual production capacity of 300 sets. In the next five years, the company's main business income, net profit will maintain an annual growth of 30% -60%, to 2010 sales revenue of more than 1 billion yuan, to become Asia's largest airport equipment series of products research, development and production base.
"I dream of the world's first!"
The world's first interpretation of Weihai Guangtai's company's goal, that is, "to create a world-class brand, Guangtai equipment to serve every airport in the world."
When asked about his biggest dream, 66-year-old Li Guangtai became even more enthusiastic, and he shot up, "My biggest dream is to make Guangtai the world's No. 1 in aviation ground equipment!"
Another interpretation of the world's first is Weihai Guangtai's corporate goal, which is "to create a world-class brand, Guangtai equipment to serve every airport in the world." Li Guangtai has full confidence in realizing this goal. since 2002, Weihai Guangtai has entered a stage of rapid development, the market orders increased dramatically in the last three years, the average annual growth rate of its main business income reached 48.7%, the last two years, the company's annual average of about 50 million yuan of orders postponed to the next year's production. 2006 has more than 100 million yuan of orders carried over to this year.
Currently, Guangtai has an estimated market share of about 15 percent in aviation ground equipment, covering 135 airports and nine major airlines nationwide. The largest source of revenue is aviation ground power supply, which accounts for about 1/3 of Guangtai's revenue, and it is also Guangtai's starting product. Guangtai now holds over 60% of the market share in the domestic segment and about 30% of the domestic civil aviation market share.
Related data show that China's current annual demand for airport equipment manufacturing is conservatively estimated to be about 3 billion yuan, while globally this demand exceeds 50 billion yuan a year. "The reason why the industry demand is so big is mainly because most of China's existing airport ground equipment are foreign products purchased in the 1990s, and the service life of these equipments is generally about 6-10 years, and now it has come to the intensive period of equipment replacement." In addition, the new construction and expansion of airports, the rapid increase in the number of airplanes as well as flights, and the intensification of takeoff and landing sorties have all become the reasons for the big increase in the demand for airport ground equipment.
"We are the only one who can compete with international manufacturers in China's large-scale airport equipment market." Li Guangtai said. But he also knows that to be the world's first, the world's first-class brand requires continuous upgrading of technology, products to catch up with the international advanced level, the construction of enterprise system engineering, sound corporate culture, management to reach the world level and so on.
"I was engaged in technology from the beginning, I know that the technology can not come to half of the false, do business, especially listed companies is the same." Li Guangtai said, looking back at Weihai Guangtai's development curve, is a steadily climbing graph. For so many years, he insisted on persistence, steady, is one step at a time, solid walk over, he will not let the business appear big fluctuations.
Li Guangtai said, "The beginning of the business is to survive, because survival is the instinct of all plants and animals, is the law of nature. A small tree in the forest in order to survive and desperately upward leap is in order to get the sunshine and survival, Guangtai is a small tree from the development of more than a decade is in order to survive and desperately trying to desperately upward leap, and today we finally scampered to the forefront of the same industry in the country, but we have never been for the results we have achieved and complacency. It is because we have a greater goal."
It is under the guidance of the grand goal that Li Guangtai pays great attention to the construction of the company's inner culture. The company has a "Culture Manual" written by him, which focuses on explaining his understanding and accurate grasp of corporate culture. Guangtai has also formed its own corporate philosophy, which is: one persistence, insisting on independent innovation is the eternal power of enterprise development; two enhancements: strengthening the construction of corporate culture and improving the core competence of the enterprise is the guarantee of enterprise development; strengthening the development of the international market is an important way for the rapid development of the enterprise. Two transformations: product management to asset management type transformation is the highest realm of enterprise development; from a single industry to industrial diversification is the road to enterprise take off.
"The listing of Guangtai has created fifty or sixty millionaires for the company." Li Guangtai said, the company adhere to the "big talent concept", focusing on staff training. Followed Li Guangtai in the early days of the venture's direct troops have full trust in him, basically realized the management incentives. Every time the company's new staff training, Li Guangtai to personally participate, because he knows that this is about the future of Guangtai.
Li Guangtai said that after becoming a public company, Guangtai's management will be more standardized and scientific. Although the company has a clear family nature, he believes that this does not affect the management to create benefits for shareholders. The company has always managed the company with a modern enterprise system, and the purpose of going public is precisely to better improve the management level and accept the supervision of the public and various regulatory organizations. Of course, the company will introduce more excellent professional managers to join in the future and dilute the family color.
"Starting a business at the age of 50 is a bit older than the average entrepreneur, but starting a business at this age also gives me no worries. I will do this one thing well in my life, and that is to make Guangtai local equipment the first in the world. I believe that the next nine years will be able to fulfill this long-cherished dream, at least until the age of 75 before retiring!" Li Guangtai's passion for the pursuit of the cause and the power of infection of others, its clanging vow to let the hearer moved.