One, do a good job of pre-market work preparation: APP testing is essential, only through a variety of tests, to understand some of the details of the problem to achieve to meet the market needs of the product can be done flawlessly, at the same time, but also to do a good job of the daily parameters of the planning, such as the APP client is what type of software variations, English name, software size, classification, language, and so on, do a good job! These preparations can be better for the back of the promotion services. Prepare the relevant materials, make a good budget for the promotion costs, collect the APP open market, and also make a good APP work thin.
All the preparations before the listing can be said to be very helpful for the user's experience, which allows the user to spend less time to better understand the product, so as to determine whether it is their favorite, whether it is suitable for them; for the promoter is also a great benefit, to do a good job of positioning the APP, to determine the target population market, after doing a good job of the APP workbook, record their own operational and promotional data, shelving situation, cooperation contacts, cooperation with the market, and also to make a good APP workbook. After making a good APP workbook, record your operation and promotion data, shelving situation, cooperation contact information, open platform address, and checking operation data, etc. A form plus a reasonable and perfect budget program can be better to achieve the effect of the scale of the market.
Two, online promotion methods:
1, the establishment of a variety of encyclopedia entries (Baidu Encyclopedia, Soso Encyclopedia, etc.). Encyclopedia entries have become one of the necessary means of many applications to promote the APP, in the establishment of the encyclopedia entries, put a product QR code, you can let anytime and anywhere to see the entry of the user, scanning the QR code to download the application, but also to meet those who do not want to see the entry, just want to see the application of the user.
2. Put the QR code into the review article. At present, some of the cell phone APPs promoted by the Driver's Home website, as well as the cell phone APPs recommended by it168 and other cell phone application review channels, will put a QR code at the bottom of the article, so that users can directly scan the QR code to download and experience the application after reading the article.
3, e-mail QR code. Steve Jobs believed that "whether the user sees it or not, you should make it better." So we can add the QR code of the APP at the end of all the emails we send to our customers, in the upcoming smartphone today, many users will choose to scan the QR code directly to download, because the promotion that really saves time for the users is the best promotion.
4, WeChat, microblogging promotion. WeChat and microblogging users are increasing every moment. On the way to work, home in the car, before going to bed, anytime, anywhere in the mood to send, weaving microblogging has become a fashion, and many cell phone APP has its own official WeChat, official microblogging, the use of WeChat and microblogging of the number of powerful users, in the release of the WeChat and microblogging, you can generate their own application address two-dimensional code, when the user sees the time to use the two-dimensional code recognition software such as the fast shooting two-dimensional code, scanning After you can download, not only played the effect of publicity, but also played from the eye effect into the actual operation of the download effect.
5, forum promotion. Forum bar is also the gathering place of netizens, in the company's official website and some influential forums to send quality posts related to tourism, the post into the APP QR code, guide users to download.
6, cooperation with application stores. Android market, pea pods, application treasure and other influential application store will have a lot of users pay attention to every day, so if you can strive to cooperate with these application market, can bring a lot of potential customers.
Three, offline promotional methods
1, in the Daxin spring water bags printed on the APP. in the spring water bags printed on the top of the name of the APP, the function of the introduction, and then put some professional words, those who buy water customers can take the two-dimensional code recognition software such as QR code software scanning two-dimensional code, download our APP to understand the content of the propaganda. In addition, you can also print QR code on activity leaflets, gift bags, notepads and other promotional materials,
2, outdoor advertising. Some APP applications in outdoor advertising, such as Grand Chek, Telecom's number Pepsi, in the placement of outdoor advertising are printed on top of the QR code, when you see the advertisement, by scanning the QR code, you can download the application.
3, business cards. In the back of the business card printing an APP QR code, scanning the QR code can download our application, not only can let the person who receives our business card to remember our name, but also let the other party experience our application, why not!
4, the meeting of the easy pull-ups, display racks. Whenever a meeting, often at the entrance to the venue as well as the site are filled with one after another of the easy pull-up, so many easy pull-up, not everyone is so easy to remember, many people will only hastily glance at the ads above, go away, why not put a QR code? Participants see the QR code, a hand scan, you can download the application, although the participants left, his scanning records and links will exist in his cell phone, be taken away, or even, he can leave the venue to wait for the network speed and then download your application is very convenient. If we choose to meet the venue has wifi is better.
Four, follow-up maintenance work:
1, for the positive reviews inside the app store. Users decide whether or not to risk investing time and money in downloading an app based on the reviews they see, which may seem harsh, but the longevity of an app depends on users who may not have seen important features, or who sometimes make foolish expectations of an app, or even deliberately give negative reviews. So let's do everything we can to get positive reviews. Test, test, and test again. Make sure there are no mistakes in the app. Send out promo codes to friends, family and those who are willing to spare time to give the app a higher rating. Make sure to get all the people in the company to download the app and give ratings and reviews inside the app market.
3. Product optimization and upgrading. Continuously enhance the function as well as the appearance of the APP, update the app regularly, improve the app ranking, and increase the user's comfort level.