Economic Observer reporter? On February 25th, Mercedes-Benz Starwish Foundation announced an additional donation of RMB 20 million to the "Fight against New Coronavirus Pneumonia" project on behalf of the Mercedes-Benz brand and its dealership partners, which will support the long-term work in the current and later stages of the epidemic prevention and control, focusing on the long-term improvement of the national epidemic prevention and emergency response work. This donation will support the current and later long-term work of epidemic prevention and control, focusing on the long-term improvement of the national epidemic prevention and emergency response. Up to now, Mercedes-Benz's cumulative donation has reached 30 million RMB.
Previously, on January 26, Mercedes-Benz donated 10 million yuan through the Mercedes-Benz Star Wish Fund of the China Youth Development Foundation,? s full support for the nationwide prevention and control of the pneumonia epidemic. At present, the funds have been used to purchase prevention and control materials, subsidize the children of front-line medical staff, and young people in need due to the epidemic.
Mercedes-Benz donations reach frontline hospitals
In order to implement the disbursement of donations, Mercedes-Benz Starwish Foundation has also set up a progress updating mechanism with the implementing agencies under the guidance of the National Health Commission and the Civil Affairs Bureau, and the assistance of the China Youth Development Foundation to update the progress every 48 hours, and to comprehensively track the procurement of materials, verification of qualifications, distribution and transportation, and reception by the hospitals to ensure that every donation is made in a transparent manner. Every single donation is disbursed quickly and steadily in accordance with the principles of transparency, pragmatism and efficiency.
In addition to Mercedes-Benz, two other German luxury car companies, which have made China their main market, have also made additional donations on several occasions. In addition to Mercedes-Benz, the other two German luxury carmakers have also made additional donations to fight the new coronavirus pneumonia epidemic in Hubei province, especially in Wuhan, and BMW China and BMW Brilliance donated 5 million yuan at the same time as Mercedes-Benz (Jan. 26). By February 14, BMW again announced a donation of RMB 5 million to the Liaoning Provincial Charity Federation through the China Charity Federation BMW Love Fund for targeted support of Shenyang City's efforts to combat the new coronavirus pneumonia epidemic. Up to now, BMW's cumulative donation has reached 35 million yuan.
BMW dealers are actively resuming work
And in terms of the January 27, FAW-Volkswagen Audi announced with the flag of FAW-Volkswagen's Volkswagen, Jetta brand *** with a donation of 6 million yuan to speed up the aid of the epidemic area. January 31, FAW-Volkswagen Audi in collaboration with FAW-Volkswagen Volkswagen, Jetta brand an additional 34 million donations, the cumulative total of donations amounted to On January 31, FAW-Volkswagen Audi, together with Volkswagen and Jetta brands under FAW-Volkswagen, made an additional donation of 34 million yuan, bringing the total donation to 40 million yuan. On February 7, the first batch of medical supplies jointly donated by three brands of FAW-Volkswagen was delivered, the second batch of medical supplies was delivered on February 13, and the third batch of medical supplies was delivered on February 16. In addition, Audi dealers also donated a total of 200 million yuan for the fight against the epidemic.
Announcement of additional donations by FAW-Volkswagen Audi
The three German luxury car companies should not be too far apart from each other in the amount of the epidemic, which is a simple estimation of the overall donations of the three companies may have been slightly more than 100 million yuan.
In addition to donations for the epidemic itself, the three luxury car companies on the industry chain have also introduced supportive policies to **** through the difficult times. For example, Audi explicitly canceled the February single-month assessment target for dealers. In addition, it is understood that due to the impact of the epidemic on dealers' sales of front-line staff income, Audi will also issue subsidies to front-line staff. The new initiatives of BMW and Mercedes-Benz, on the other hand, are mainly focused on the consumer side, such as online viewing and warranty extension.
Cartography? Zhou Ju
Related data show that Audi's domestic sales in 2019 were 690,000 units, up 4% year-on-year, and China has been the world's largest market for the Audi brand for eight consecutive years, with a contribution rate of nearly 40%. In the same year, Mercedes-Benz (including smart) delivered 702,000 new vehicles in China***, up 4% year-on-year. BMW Group including BMW and MINI brands, on the other hand, sold 723,700 vehicles in China in 2019, up 13.1% year-on-year, accounting for 28.71% of total global sales, and sitting firmly on the sales title in the BBA camp, while the Chinese market has also become the largest single market in the world of the BMW Group for eight consecutive years.
This article originated from the author of the automobile home car family number, does not represent the views of the automobile home position.