RTM stands for Route to Market", a channel-to-market strategic planning to optimally deliver products and services to the target market, an efficient sales and distribution model.Initially widely used in the FMCG sector, RTM is now also widely used in other industries such as technical products, manufacturing equipment and medical device The RTM is now widely used in other industries such as technical products, manufacturing equipment and medical devices.
RTM is one of the best known strategies for market share and rapid expansion. It helps companies achieve better product sales and distribution, strengthens relationships with channel partners, and enables them to take better control of managing and optimizing operating costs. This model helps companies focus on their core business, better meet customer needs, and respond flexibly in a changing market environment.
The main task of the Channel Manager RTM is to work in a cross-functional team to develop appropriate promotional and distribution strategies by understanding the target market and customer needs, providing support and guidance to the sales force, and building a good working relationship with channel partners, including training and motivation. In addition, channel managers need to continuously monitor sales and distribution performance, as well as market trends and competition, to achieve optimal results.