Property management manager performance appraisal evaluation index system consists of basic indicators, revised indicators and review indicators of the three levels of 30
Indicators, the specific content of the indicators are as follows:
(a) property manager performance appraisal evaluation of the basic indicators
Property management performance evaluation of the basic indicators of the eight, and its main content is as follows:
1. Financial efficiency status indicators
(1) return on net assets
Return on net capital, also known as return on equity or return on equity, refers to the enterprise's net profit for a certain period of time
with the ratio of average net assets.
(2) Return on Total Assets
The return on total assets is the ratio of the total compensation received by a company over a certain period of time to its average total assets.
The higher the indicator, the better the level of inputs and outputs, and the more effective the operation of the enterprise's assets.
(3) financial internal rate of return
For the calculation of financial internal rate of return, see Chapter 3 of this book.
2. Indicators of asset operation
(1) Total asset turnover
Total asset turnover refers to the ratio of the net income from main business to the average total assets of an enterprise in a certain period of time.
Generally, the higher the value of this indicator, the faster the turnover rate, the stronger the sales (operating) capacity, the more efficient utilization of assets
.
(2) current asset turnover
Current asset turnover refers to a certain period of net income from main business with the average current assets
the ratio.
Generally, the higher the index, indicating that the enterprise liquidity turnover speed faster, the better the utilization.
3. Indicators of solvency status
(1) Gearing ratio
The calculation of the gearing ratio is shown in Chapter 3 of this book. This indicator is internationally recognized as an important indicator to measure the ability to repay debts and business risks, and the more conservative empirical judgment is generally not higher than 50%, and the international
generally recognized as 60% is better.
(2) interest coverage multiple
Interest coverage multiple refers to a certain period of time of the enterprise's total profit before interest and tax and interest expense ratio. The
indicator reflects the current period of corporate property management revenue is how many times the debt interest to be paid, from the point of view of debt service
funding sources to examine the ability to repay corporate debt interest. The higher the indicator, indicating that the enterprise debt repayment
the more guaranteed; on the contrary, it indicates that the enterprise does not have enough funds to repay the debt interest, the enterprise solvency is low.
4. Development capacity status indicators
(1) business growth rate
Business growth rate refers to the growth of the enterprise's main business income this year with the previous year's total main business income
ratio.
(2) Capital Accumulation Rate
Capital Accumulation Rate is the ratio of the growth of owner's equity in the current year to the ratio of owner's equity at the beginning of the year. It is
The total growth rate of the enterprise's ownership interest in the year, reflecting the level of change in the enterprise's ownership interest in the year.
(II) property management performance evaluation revised indicators
Property management performance evaluation of the revised indicators of the specific composition of the sixteen measurement indicators. Its main content is as
the following:
1. Financial efficiency status correction indicators
(1) main business profitability
Main business profitability refers to a certain period of time of the property management enterprise's main business profit with the main business income
the ratio of net income.
(2) surplus cash security multiples
Surplus cash security multiples is the enterprise a certain period of operating cash flow to net profit ratio, which reflects the
enterprise net profit in the current period of the degree of security of cash earnings, a true reflection of the quality of the enterprise surplus. The larger the indicator
is, the greater the contribution of net profit from operating activities to cash.
(3) Cost and Expense Profit Margin
Cost and expense profit margin is the ratio of total profit to total cost and expense for a certain period of time. The higher the
indicator, indicating that the enterprise to obtain a certain return on the price paid by the smaller, the enterprise cost control
the better, the enterprise's profitability is stronger.
2. Asset operation status correction index
(1) Accounts receivable turnover
Accounts receivable turnover is the ratio of the net income from main business to the average balance of accounts receivable in a certain period of time
.
Accounts receivable turnover reflects the speed of flow of accounts receivable, i.e., the average number of times an enterprise's accounts receivable are converted
into cash during the year.
(2) Non-performing Assets Ratio
Non-performing Assets Ratio is the proportion of total non-performing assets to total assets at the end of the year. The smaller the indicator is
the better, and zero is the optimal level.
(3) Asset Loss Ratio
Asset Loss Ratio is the proportion of the net loss of assets to be disposed of to the total assets of the enterprise in a certain period. This index
indicates the severity of an enterprise's asset losses, and reveals the state of an enterprise's management
from the point of view of the quality of the enterprise's assets.
3. Solvency Status Modification Indicators
(1) Current Ratio
Current ratio is the ratio of current assets to current liabilities for a certain period of time. Current ratio measures the short-term
debt repayment ability of the enterprise, reflecting the strength of the enterprise's solvency. The higher the indicator, the faster the flow of current assets, the stronger the ability to repay current liabilities.
But if this indicator is too high, it means that the efficiency of capital utilization of the enterprise is relatively low. The internationally recognized standard ratio
is 200%, and the better ratio in China is about 150%. In practice, this indicator should be analyzed and compared with the industry's
average level.
(2) Quick Ratio
Quick Ratio is the ratio of quick assets to current liabilities for a certain period of time. The quick ratio measures the short-term solvency of the enterprise
and reflects the strength of the enterprise's ability to liquidate current assets. The higher the indicator, the stronger the ability of the enterprise to repay
current liabilities, generally maintained at the level of 100% is better, indicating that the enterprise has a good debt
service repayment ability, but also has a reasonable current asset structure. Internationally recognized standard ratio of 100%, China
Currently a better ratio of about 90%.
(3) cash current liabilities ratio
Cash current liabilities ratio is a certain period of net operating cash flow with the ratio of current liabilities.
Cash current liabilities ratio is from the cash flow perspective to reflect the ability of the enterprise to pay short-term liabilities, the indicator
larger, indicating that the enterprise property management activities generated by the net cash inflow is more able to protect the enterprise on time to pay
due debt. But not the bigger the better, too big means that the enterprise liquidity is not fully utilized, revenue can
power is not strong.
(4) Long-term asset suitability ratio
Long-term asset suitability ratio is the ratio of the sum of owner's equity and long-term liabilities to the sum of fixed assets and long-term investment
.
From the point of view of maintaining the stability of the financial structure and long-term security of the enterprise, it is better to have a higher value of this indicator,
but too high will bring the problem of increased financing costs, theoretically, it is considered that this indicator ≥100% is better.
(5) Operating loss ratio
Operating loss ratio is the ratio of operating loss to total owner's equity at the end of the year. The
higher the indicator, the more operating losses of the enterprise, the more problems exist in the operation. The smaller the indicator, the better
and zero is optimal.
4. Development capacity status correction indicators
(1) total assets growth rate
Total assets growth rate is the ratio of the total assets growth of the enterprise in the current year to the total assets at the beginning of the year.
The higher the indicator, the faster the expansion of the scale of assets and operations in a business cycle.
In practice, however, attention should be paid to the relationship between the quality and quantity of the expansion of asset scale, as well as the subsequent development of the enterprise's ability to avoid
expansion of assets blindly.
(2) Three-year average profit growth rate
The three-year average profit growth rate shows the three consecutive years of profit growth, reflecting the development potential of the enterprise
.
(3) Three-year average growth rate of capital
Three-year average growth rate of capital indicates the accumulation of capital for three consecutive years, which to a certain extent reflects the development level and development trend of the
enterprise. The higher the indicator, the greater the degree of protection of the rights and interests of the owners of the enterprise,
the more abundant the funds that the enterprise can use in the long term,
and the stronger the ability to resist risks and maintain continuous development.
(C) Property Management Performance Evaluation Review Indicators
The specific contents of the review indicators are as follows:
1. Basic quality of operators
Basic quality of operators refers to the quality of the current leadership team's intellectual quality, moral quality and the quality of the ability to
Specifically, including the knowledge structure, moral character, dedication, innovation, solidarity, cooperation, and the ability to work together,
Specialized in the development and management of property management, the management of property management is the most important element in the development of property management, which is the most important factor for the success of property management.
Specifically, it includes knowledge structure, moral quality, professionalism, innovation, unity and cooperation,
organizational ability and scientific decision-making level and other factors.
2. Service satisfaction
The evaluation index refers to the degree of psychological satisfaction of consumers or customers of property management services on the quality, variety,
speed and convenience of goods and services.
3. Basic management level
Basic management level refers to the enterprise organization, internal property management mode, basic management system, incentive and constraint mechanism
, which are formed and used in the process of property management to maintain the normal operation, survival and development of the enterprise in accordance with international norms and practices, the provisions of national policies and regulations, as well as the actual situation of the enterprise
.
Management system, incentives and constraints mechanism
System, information support system, production safety management recommendations and implementation.
4. The quality of employees on duty
The quality of employees on duty refers to the comprehensive situation of the enterprise's general employees in terms of their cultural level, moral standard, technical skills, organization
discipline, motivation to participate in the management of the enterprise, and love of work and dedication.
5. Service hard environment
The evaluation index refers to the hardware facilities such as decoration, internal layout, service equipment first process
degree of the property operation and management service place.''
6. Development and Innovation Capability
Development and innovation capability refers to the ability of enterprises to maintain their competitive advantages in the market competition, and to make self-adjustments and innovations in accordance with the external environment continuously
. Including management innovation, service innovation, conceptual innovation, organizational innovation and other
consciousness and ability.
7. Business development strategy
Business development strategy refers to the property management enterprises, including increased investment in science and technology (such as management intelligence
ization), the establishment of a new marketing network, updated equipment, capital financing, mergers and acquisitions and human resources, and other aspects
faceted planning and strategy.
8. Comprehensive Social Contribution
Comprehensive social contribution refers to the enterprise's contribution to the national economy and regional economic growth, the provision of employment and re-employment
opportunities for employment, the fulfillment of social responsibilities and obligations and the credit integrity of the situation, the contribution to the financial tax revenues and the comprehensive impact of the protection of the environment
etc. Generally speaking, the contents of China's property management performance evaluation index system and their respective
weights can be shown in Table 9-1.
Property management performance evaluation index
Second:
Property project manager management performance appraisal and evaluation criteria
Generally speaking, the enterprise performance evaluation criteria can be divided into quantitative standards and qualitative standards of two categories.
(I) quantitative index standard
Quantitative index evaluation standard consists of standard value and the standard coefficient corresponding to it.
Quantitative indicators of evaluation standards include 8 basic indicators and 14 revised indicators of standard values, each indicator
standard values are divided into two categories: industry standard values and scale standard values. The standard value is divided into five grades: excellent value, good value,
average value, lower value, and worse value, which represent five levels of excellent, good, medium, low, and poor, respectively.
In which: excellent value indicates the highest level of the industry; good value indicates the higher level of the industry; average value indicates the overall average level of the industry
; lower value indicates the lower level of the industry; and worse value indicates the lowest level of the industry.
Quantitative evaluation standard coefficient is corresponding to the quantitative indicators of the five standard values determined by the level of parameters, objectively reflecting
the level of the evaluation of the standard value of each grade, used to calculate the actual value of the indicators corresponds to the standard value of the five grades of the
score, each grade of the standard value of the standard value of the corresponding coefficients correspond to the standard coefficients. Standard coefficients are expressed as values between 0 and
1, the specific provisions are as follows:
① excellent value and above the standard coefficient of 1;
② good value and above the standard coefficient of 0.8;
③ average value and above the standard coefficient of 0.6;
④ low value and above the standard coefficient of 0.4;
⑤ The standard coefficient for the worse value and above is 0.2;
⑥ The standard coefficient for the worse value and below is 0.
(II) Qualitative Indicator Evaluation Reference Standards
Qualitative Indicator Evaluation Reference Standards are used for qualitative evaluation of the enterprise, which are used for comprehensive analysis of evaluation indexes and assessment of scores.
The reference standards and the evaluation indexes are the same as the reference standards for qualitative evaluation, which are used for comprehensive analysis of the enterprise, and the assessment of scores. The evaluation reference standard corresponds to the evaluation indexes, and breaks down each evaluation index into specific contents, describes them in detailed words, stipulates the boundaries of each level of each index
and guides the evaluators to correctly judge the level of each evaluation index of the enterprise.
The qualitative indicators refer to the evaluation criteria, including the specific meaning, content and scope of each indicator, as well as the corresponding level or degree that should be reached
and are categorized into five grades from high to low: A, B, C, D and E. A is for excellent
The qualitative indicators are categorized into five grades from high to low. Among them, A means excellent
level, B means good level, C means general level, D means lower level, and E means poor level.