Every household has appliances, so how about starting an appliance store now. What is the first thing you need to do to prepare for the test electrical appliance store. I have organized for you about the electrical appliances business plan sample, I hope you like it!
Electrical appliances business plan sample article 1
First, market analysis
For a long time, domestic residents due to the low standard of living, to ? Kitchen? and? Bathroom? As the main object of consumption of small appliances. According to statistics, the current domestic urban families have only three or four kinds of small appliances on average, while Europe and the United States this statistic is as high as 37 kinds. According to statistics, at least 2.6 million households move into a new home every year, with the improvement of people's living standards, to? Kitchen? and? Bathroom? The growing importance of small household appliances, accelerate the popularization of small appliances and upgrade will certainly incubate a phenomenal market impetus, small household appliances market development prospects are very broad. In the next two to three years, China's small household electrical appliances industry will enter a golden stage of development, the annual increase in market demand is likely to exceed 30%.
For the bathroom heating with small appliances are only two kinds of bath tub and heater. At present, the national production of bathtubs for 376 companies, in 2001, domestic sales are estimated at 4 million units, 5.5 million units in 2002, 2003 reached 7 million units, sales of more than 1 billion yuan. In urban households, the bath heater ownership rate of less than 15% (2004), the domestic consumer recognition of the bath heater 82%, the market space is huge.
Bath heater in the bathroom heating equipment accounted for the absolute advantage, of which Hangzhou Aopu bath heater in 2004 sales of 260 million yuan, the market share of the first. At present, most of the manufacturers of bath bombs and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM, with little independent research and development capability.
China's Yangtze River Basin region, most of the homes do not have heating, winter bath heating has been a big problem. Although there is a bath heater and heater, but people look forward to a simple, effective heating appliances. According to my survey, people's impression of this product is still good, the market potential is huge.
Compared to the market for bath bombs and heaters, the sales market for this product is at least 5 - 1 billion yuan.
We can take advantage of the patented technology to quickly occupy the bathroom heating equipment market, and establish our own brand and sales network.
(The above data from the "Consumer Daily", China Household Electrical Appliances Association)
Second, our goal
Our goal is to produce samples in 2006 to enter the market, the development of more than 10-15 agents at the municipal level, with sales of more than 2 million yuan in 2007 to reach 5 million sales in 2008 to reach 20 million sales, profit margins to maintain 30%. Sales, profit margins remain at 30% -50%.
Third, the use of funds
As the product has never been on the market before, so the initial sample trial, mold development and other costs invested in the larger, estimated at 10?15 million yuan;
A variety of certificates, licenses, trademarks: 50,000 yuan;
The company's formation, the purchase of related office supplies, recruitment, the company's Web site, etc.: 100,000 yuan;
House rent, utilities, electricity and water supply. >
Rent, utilities, staff wages (half a year): 150,000 yuan;
Participation in exhibitions, advertising costs: 100,000 yuan;
Small batch production costs (5,000 pieces): 200,000 - 250,000 yuan;
Working capital: 200,000 yuan.
Total: 1 million yuan.
Fourth, the product cost and profitability analysis
In order to save costs and reduce investment risks, the first small batch production to outsourcing processing, not to buy production equipment. The product mainly includes: barrel, lid, heating plate, leakage protector, anti-dry burn protector, switch, steam mediation board, base, seal. Among them, the heating plate is $7-8, leakage protector is $12, anti-dry-heat protector is $1.5, switch is $0.5, the rest are plastic parts, the price is $15, in addition to the product packaging, wiring screws, freight, etc., the cost of the total cost of less than $40.
Wholesale price is tentatively set at 80 yuan, each gross profit of 40 yuan, it is estimated that two years to recover the investment and slightly profitable.
(The above data is the investigation of spare parts distributors, there is the possibility of downward fluctuations)
V. Sales prospects
Currently there is no similar product on the market, the product sales pressure is small. It is recommended to utilize the ready-made sales network of electrical wholesalers around the agency sales. At present, we have contacted a number of merchants to reach a preliminary sales intention.
Six, the cooperation program
This patent project is a non-functional invention, patent rights for personal ownership. The specific mode of cooperation is agreed by the two sides in consultation.
VII. Raw material supply program
Can be outsourced production, no special requirements.
VIII, the future of the project
Because of the simplicity of the manufacture of this product, the threshold is not high, it is inevitable to be imitated. In addition to strengthening the efforts to combat counterfeiting, constantly upgrading the product is also a necessary means to expand the market. At present, two samples have been developed, ready to continue to launch 3-5 new products next year, with the upgrading of products, we will be able to firmly stand in the market.
Electrical Appliances Business Plan Sample Article 2A project overview
1. Project Name:
A certain air evaporator store
2. Project Background
In recent years, with the rapid rise in the development of industry and real estate, haze pollution and formaldehyde pollution of the new house decoration has been a common concern of the whole society; World Health Organization information The World Health Organization data show that the global annual deaths due to indoor environmental pollution amounted to 2.8 million; the national indoor air testing department has made relevant statistics, more than 90% of the new home renovation of harmful gases seriously exceeded the standard; 68% of pregnant women with fetal malformations indoor formaldehyde seriously exceeded the standard caused by; leukemia children patients 90% of the half-yearly renovation; 90% of the new home renovation and formaldehyde test of the new furniture exceeded the standard.
3. Project objectives:
To provide consumers with an easy, convenient, fast shopping platform, while improving the Earth Village air recovery machine sales channels, and constantly improve the Earth Village brand awareness and market competitiveness, the plan is to set up standard air recovery machine service centers in Wuhan in various regions of the home furnishing market, building materials, electrical appliances malls, or the precise flow of the street stores.
4. Content of the project:
(1) project demand analysis: ① business analysis; ④ market analysis; ⑤ competitor analysis
(2) project feasibility analysis: ① technical feasibility; ② economic feasibility; ③ business implementation feasibility;
(3) project master plan: ① website targeting; ② website operating mode; ③ website technology Planning; ④ website domain name
planning
(6) project implementation plan: ① website implementation of the task; ② website implementation of the staff organization; ③ website implementation progress plan
2. Industry Trend Analysis With China's rapid economic development, the city's air quality is also deteriorating, especially in first-tier cities such as Beijing and Shanghai. Air purifiers have become the most popular home appliances, and the demand for the air purifier market has surged. 2013, China's air purifier sales of about 2.4 million units, an increase of 90.5%; the total retail sales reached about 2.6 billion yuan, an increase of 160% year-on-year. Forecast to 2018 sales increased to about 6.346 million units. At present, China's air purifier also industry is in the primary stage of development, product export-oriented. The global major companies combined with the characteristics of the Asian market demand circulation, increase the proportion of production in China and surrounding areas. At the same time, China's air purifier companies as well as home appliance companies have launched new purifier products, but also become a major force in the industry. China's air purifier family ownership rate of less than 1%. There is a large gap with the 27% and 17% ownership rate in developed countries such as the United States and Japan. The huge space and potential of the market has attracted many manufacturers have ventured into this field.
5, competitor analysis:
In 2013, there are more than 200 air purifier companies in the country, mainly small and medium-sized enterprises, production into a large scale of fewer large enterprises, mainly concentrated in the Yangtze River Delta and Pearl River Delta region. Domestic air purifier famous brands are Yadu and Midea. At the beginning of the development of the air purifier market, the local brand Yadu has been in a leading position, but the good times did not last long. Foreign brands on the domestic air purifier market began to pay attention to and continue to make efforts to seize the market, and continue to eat the domestic market share. Domestic brands from the domination of the rivers and mountains fell to occupy about 1/4 share of the situation, while foreign brands are soaring to occupy about 3/4 of the rivers and mountains. From 2012 to 2013, the local brand market share fell from 26.1 to less than 20%, while foreign brands perform the opposite, by virtue of technological pioneering advantage of more than 80% of the market share. 2013, Philips, Electrolux, Samsung, Panasonic, Daikin and other foreign brands still accounted for according to the advantage of 80% of the market share, of which Philips and Panasonic's share of retail sales volume were respectively 33.4% and 28.5%, ranking first and second, with year-on-year growth of 76.9% and 74.2% respectively. But on the other hand, with the development of the air purifier market, there are some problems in the development of the current reflection of the more prominent one is the problem of technical specifications, some purification materials are difficult to achieve effective purification effect, the market publicity norms, the existence of a number of products with exaggerated publicity and inaccurate publicity, while there are also testing norms and after-sales service norms and so on.
1, the technical feasibility:
1) China's e-commerce development trend
In recent years, e-commerce has shown a rapid growth in the momentum.? Twelfth Five-Year? During the period, e-commerce will be included in the strategic emerging industries, as a new generation of information technology as a branch of the next phase of information technology construction center of gravity. Led by the Ministry of Industry and Information Technology, including the Development and Reform Commission and other nine ministries and commissions jointly developed the e-commerce? Twelfth Five-Year Plan The first draft of the plan has been drafted at the end of 2010, according to the first draft of the plan, it is expected that by 2015, e-commerce turnover will quadruple, in the GDP contribution rate increased significantly.
2) Midea Group is in order to achieve sales revenue exceeding 200 billion and open up new business areas, invested by the U.S. Group in the South China Zhigu Midea Venture Park has been in the headquarters of the United States of America's old industrial zone in Shunde, breeding and birth. Deng Yiwei, general manager of the South China Zhigu venture park of the United States, said the venture park is the United States group investment to open up new business areas. According to Deng Yiwei introduction, South China Smart Valley of the United States Venture Park will have core technology for the world, with high growth of advanced manufacturing, strategic emerging industries and modern service industry and other high-end projects investment, and for electronic parts and components, new materials, precision manufacturing, energy saving and environmental protection, machinery and equipment, new energy and other areas of the associated investment, and strive to promote the extension of the industrial chain and the development of the industrial structure adjustment and upgrading, the formation of the industrial Group development and cluster development situation, building industrial core competitiveness. Comprehensive two points, the development of e-commerce, the United States also strive to improve the technology of home appliances, so the project is feasible.
Fourth, the project master plan
Profit: online advertising
Through the website sales of small appliances of the United States, and get the intermediate price difference
Fifth, the website platform system design
1, website network structure design
1, Functional design:
Mainly divided into:
Mall background: about us mall profile, contact information, friendly links, advertising services, agents to join.
Product display: in the product display there are new products, recommended products, product retrieval, product introduction, product reviews
Consultation Center: customers can see the latest announcements, developments, promotions and offers in the mall, where industry information is also available for people to communicate and discuss.
Member Center: Member Center can provide members to modify the basic data and information, collection of favorite products, you can query the order and statistics in this mall's consumption.
Member ordering: Members can create orders, choose delivery methods, payment methods. You can also use the accumulated points to offset part of the payment.
Non-member ordering: Most of the same as members except no points
Shopping guide: Customers can learn about ordering methods, delivery methods, payment methods and Q&A here.
Customer Service Center: Customers can consult online, give feedback on products, return and refund, etc. Mall staff can also send SMS and online survey to customers through the customer service center.
Background function: Mall staff can manage products, members, orders, inquiries, and manage customers' messages and feedback.
Upgrade function: staff can manage advertisement, join, customer comment and forum. Statistics on sales.
Subscription function: staff can manage the membership level, points, non-members, online survey results, payment interfaces and so on
.
Seven, the project implementation plan
Nine, the project budget
Ten, the project assessment
Risks:
Risks of competition in the industry:
Risks of fierce competition within the industry: the superiority of the Internet has been recognized by the community, a large number of strong manufacturers, agents have to establish their own e-commerce site as a brand independent mall. A brand of independent mall, although the support of brand awareness, but the face of the huge scale of B2C platforms such as Taobao Jingdong Suning Tesco such a large shopping malls still have a certain pressure.
Operational risk:
Marketing and promotion can not be expected to achieve the goal, the site registered users do not reach the expected number, will directly affect the number of sales, which directly affects the entire mall's operating process, and is very likely to delay the development of even the end of the mall.
Technical risk:
The company is using the Internet as an emerging technology to carry out business activities, and the existence of many hackers on the Internet poses a threat to the security of the database. Therefore, when the database is attacked, there is a possibility of significant losses. Objective risk possible policy factors and objective economic crisis and other factors, will be on the mall pairs of operational development to find out the immeasurable constraints and losses.
Corresponding countermeasures
1. Utilize the advantages of the brand, increase the publicity of the mall, improve the visibility of the mall, and attract more netizens to register and purchase.
2. The establishment of both a clear division of labor has a close collaboration of the operations team, clear and quantitative project goals and milestones, standardize the operation process and give systematic implementation, to achieve the goal of maximizing the sales of the mall.
3. In the development of various marketing systems, a comprehensive understanding of national policies and regulations in advance, refers to the norms and regulations, in the elite process of timely follow-up of macroeconomic changes, timely tracking of market feedback Adjustment of the mall's business strategy, the possibility of crisis minimization.
XI, summary
The U.S. household appliances online mall business plan from the project overview, project needs analysis, project feasibility analysis, project planning, website platform system design, website application system design, project implementation plan, project operation and management plan, project budget, project evaluation of the nine aspects of the discussion, I hope to establish the U.S. household appliances online independent shopping mall, not only to establish the U.S. through the plan, but also to provide a better service to the public, and to provide a better service to the public. Household appliances online independent mall, not only to provide customers with a consumer to provide an easy, convenient, fast shopping platform, but also to make the United States network sales channels more complete, and constantly improve the United States brand awareness and market competitiveness, for the enterprise's publicity has played a very important role.
Electrical Appliance Business Plan Sample Article 3First, the company summary: Jiujiang Kewa Lighting Appliance Industry Co., Ltd. is located in Jiangxi Jiujiang Duchang Furongshan Industrial Park, the traffic is very convenient, covers an area of 80 acres, with a modern plant of 9,000 square meters. Specializing in the production of ? Rongxun brand? Energy-saving lamps and lanterns, now plans to expand the scale of production, the establishment of? Kewa high-tech energy industry demonstration park? Now we are planning to expand our production scale and set up Kewa High-tech Energy Industry Demonstration Park, which will require capital of about 50 million yuan to build Jiujiang Kewa into a lighting energy-saving demonstration base.
Contact: Yu Dongping
Position; Chairman of the Board of Directors
Tel:
Fax:
Mobile: (Online Boutique Business Plan)
Company Name: Jiujiang Kewa Lighting & Electrical Appliances Industrial Co.
Address: Rongshan Industrial Park, Duchang, Jiangxi, China
Postal Code. ：332600
Company nature：Private enterprise
Registered place：Duchang, Jiangxi Province
Established：2005-03
Company status：On-the-line 。。。。。。
Main industry: green energy-saving lighting industry
Second, the company's business: Jiujiang Kewa Lighting Electric Appliance Industry Co. Products continue to innovate, power from 3W-250W should have, style 2U, 3U, 4U, 5U, 6U, 7U, 8U, half-screw, full-screw, inductive bracket, electronic bracket, quartz lamps T4, T5, T8 and other series. Its products are made of high quality materials, well-made, and sold well all over the country, and with the wholesalers to establish a perfect after-sales service system. Now with more than 50 dealers to establish the agent cooperation business, and with the Netherlands, India, Russia, Cuba and other countries to establish trade relations, the sales channel is growing steadily, business growth momentum is strong.
Business philosophy: integrity management, people-oriented, quality first, consumer first, reputation first
Business policy: take the initiative, driving the market, know your enemy and know yourself, step by step
The spirit of the enterprise: dedication, innovation, unity, hard work, quality of survival, credibility and development
#from electrical company business plan to self-study Excellent network / end# Enterprise goals: 100% qualified products, do industry pioneers, create a world famous brand
Third, products and services: the company specializes in the production of energy-saving lamps, energy-saving lamps compared to incandescent bulbs energy saving 80%, the use of energy-saving lamps, saving money and electricity, especially in today's energy tensions in the society, the significance is great, the company has registered a "Rongxun brand" energy-saving lamps trademarks. Since the product was put on the market, the response has been good, the company has registered the trademark of "Rongxun brand" energy-saving lamps. Rongxun brand? was honored with the title of "China Famous Brand". China Famous Brand? Rongxun brand energy-saving lamps won? Quality, service, credibility of home appliances business preparation plan sample products? , the company and obtained the right to produce nano-ceramic electrodes of academician Wu Zukai, academician of the Chinese Academy of Sciences and photoelectricity expert.
Fourth, the source of income: product sales and tourism.
First, the company's products are sold through various agents throughout the country. The second is exported to foreign markets, save foreign exchange. Electrical company business plan electrical company business plan. Thirdly, the company has established agency relationship with more than 50 customers across the country, among which the annual sales of Fujian agent can reach nearly 2 million yuan. In addition, with the Netherlands foreign investors to establish a long-term cooperative relationship, the monthly demand for more than 1.2 million yuan. Fourth, with the Guangdong Productivity Enhancement Center to strengthen the company's internal management, improve product quality, fifth, hired a high salary in Russia, Japan, Hong Kong, Taiwan, has worked in Mr. Chi Dong as manager of the International Trade Department. Sixth, the company used more than 100,000 yuan to obtain the nano-ceramic electrode patent production rights. This kind of electrode will extend the service life of energy-saving lamps by more than ten times, increase the light efficiency by more than five times, more energy-saving, more environmentally friendly... Market prospects are very broad.
Fifth, marketing: our products are everyone needs to use lighting products, as long as there are people, the need for lighting, consumer groups is the general public, the current marketing status is: gradually optimistic, showing a rise in orders, not worry about sales, only worry about production to keep up with, we are the development of their own network marketing team, and the second is to set up offices in the large and medium-sized cities, to ensure that the company's products We are developing our own network marketing team and setting up offices in every big and medium-sized city to ensure that our products are constantly delivered to our customers and to improve our after-sales service. Planned within five years, the Chinese market share of 2%, into the central region's largest energy-saving lamp production base, the monthly output reached 2 million production scale.
Six, management personnel configuration:
General Manager and Director of the Technology Department: Kang Nengzhu, 35 years old. Graduated from Hubei Electronics College, Department of Optoelectronics, work for thirteen years, and obtained a senior engineer certificate. Worked for a large energy-saving lamp factory in Guangdong, responsible for product development and sales, has a strong R & D capability, and has a large customer base and a number of excellent agents.
Fujian office and international trade department manager: Zhao Hong, 42 years old. Early years of study in Russia, Japan and other countries, senior IT technology talent, proficient in many languages. There are a large number of distributors of energy-saving lamps abroad, resources are very rich electrical company business plan article electrical company business plan from /article/wk-78500000901287.html, reproduced please retain this link!
VII. Financial projections: with costing.
To the win-loss balance of funds required: 10 million yuan. Mainly for capital turnover, the same month the effect. The month can realize a profit of 2 million yuan. Production of a solar light cost 20 yuan, 32 yuan factory, deducting the expenses of 4 dollars. Savings of 8 dollars, profit of 40%. Because this light does not need to consume electricity, to realize zero electricity expenses, green, very wide range of uses. Especially for the less power shortage of electricity, but also to seek. The company now has more foreign orders, the company is too late to produce, the flow of funds is difficult, the benefits will be with the capital investment in direct proportion to the growth.
Market risk and exit: If the risk caused by the company to cede the way to mortgage guarantee.
VIII. Capital structure: so far, the company has financed 40 million yuan, and still need 10 million yuan. For infrastructure 25 million yuan (including an office building, four workshops, a number of solar street lamps and public welfare green landscape rides, fully reflecting the energy-saving features), for production lines and materials 10 million yuan, and 5 million yuan for working capital, hoping that the government investment of 10 million yuan. Profit is divided into 8:2 electrical company business plan work plan.
The company is responsible for the situation: None.
The use of existing funds: mainly for supporting the improvement of infrastructure and the purchase of raw materials for the production line
1.0 Business Outline
? xx Electrical Appliances ? is an excellent high-tech company that is sure to achieve great success. In the early stage, we will firstly develop a number of power supply and electrical products with great market prospects, and make contributions to the modernization of the army, especially the development of high technology, by targeting the domestic military equipment market. xx Electrical Appliances The collection of technology research and development, product production, asset operation, technology dissemination, consulting services, business operations, industrial development in one, for the overall operation of the whole.
Purpose: ?xx Electric? With independent intellectual property rights based on knowledge and technology, the establishment of the core competitiveness and core competencies; the achievement of new power supply and related industries guide type enterprise group; with five years of time, to create the enterprise's gold standard in the market, and become a domestic listed company in a horse? Black Horse
We are practicing the new ideas of the knowledge economy, we are creating a private high-tech enterprises excellent business model; we always go all out, forge ahead, pioneering and innovative! From us, you will see a new generation of scientific and technological wisdom and market awareness of the perfect combination of the development prospects, as well as the knowledge of the broad market potential of the economy, people are passionate, swinging the world!