"Edbo" is a transliteration of five English letters, IDEPA. These five English letters are the first letters of five English words.
Five sales steps of Edber formula:
Identification, that is, combining promotional items with customer needs.
Demo, that is, to demonstrate products to customers.
Eliminate, that is, eliminate inappropriate products.
Proof is to prove that the customer's choice is correct.
Acceptance means urging customers to accept products.
When adopting this model, you don't need to find and point out the customer's needs, but directly prompt which products meet the customer's purchase goals. This model is more suitable for retail promotion.