I have heard a saying that "the picture imagined in a person's mind is the most beautiful and horrible". In fact, all copywriting has to go through people's imagination. In other words, a good copy allows us to read this passage, stimulate our imagination, and induce everyone's emotions through the pictures in our minds, thus guiding us to buy products.
Good copy, reading this passage will make you feel worried. Take chestnuts for example. A company selling pesticides once advertised, and its copy said: "You are more disgusted with having to kill a few bugs, or you have to destroy a nest of angry widow spiders, including this newly hatched egg guarded by an ignorant female spider with fangs. Don't forget, a female black spider can weave 4-9 eggs in a summer, and each egg contains 750 eggs. To make matters worse, every spider was born in your home, constantly mating and breeding, and living in the same room with your children and pets for three years. "
After reading this copy, do you have a picture of the process of spider spawning and reproduction in your mind: from a spider coming to your house to mate with nearby spiders to lay eggs, to the birth and growth of small spiders, to the mating and laying eggs of adult spiders, and finally there are more and more spiders in your house until you see it.
When I saw this copy, I thought of a spider I saw two days ago and the scene that came to my mind after seeing this copy: There must be other little spiders in my house, right? There are pictures of spiders everywhere in the room, and you will feel worried and eager to know the solution. The "pesticide" behind the copy is your choice.
Do people have feelings about this article? Look at my mood after reading this article
The "tiger bites" incident some time ago is worrying: what should I do if it happens to me? ; Yesterday's "Golden Awards" let people see more dressing styles and how to make themselves more beautiful. KFC's April Fool's Day in Joker Xue excited everyone: they had a chance to receive a free gift signed by Joker Xue.
It's all because of our imagination. Imagine the artistic conception of the article.