In order to make sure that the work or things run smoothly, it is often necessary to formulate a well-thought-out program in advance, the program is for a certain action to develop a specific action to implement the details of the implementation of the method, steps and arrangements and so on. Excellent program have some of the characteristics of it? The following is my 38 Women's Day online program, welcome to learn and reference, I hope it will help you.
38 Women's Day online activity program 1I. Background and purpose:
Simulation of the hospital background:
The three A qualification, general hospitals, has a certain degree of popularity and reputation in the local area, the main departments are internal medicine, surgery, dermatology. Gynecology is relatively disadvantaged, than the gynecology of the second-class hospital advantage in the attending physician and equipment.
Planning purposes:
"March 8" Women's Day, has always been the position of the hospitals of the war, marketing techniques are also endless, the theme of the campaign focused on donations, clinics, gynecological examinations, treatment discounts in these four areas, that is, promotional activities, but now the hospitals are doing this, for one thing, there is nothing creative! However, all hospitals are now doing this, one is not very creative, and secondly, there is no big attraction to consumers, how to make innovation in the current increasingly competitive situation? I think, we should use the integration of different industries to operate to enhance the hospital's brand value and connotation, expand the hospital's social influence in the local community, and improve the hospital's visibility and reputation in the female consumer groups.
Second, the activities of the core theme: healthy women happy long companion.
Third, the cooperation unit:
Organizer: xx Municipal Women's Federation, xx Municipal Health Bureau
Host unit: xx Hospital
Co-organizers: xx Insurance Company xx Bank xx School
Media publicity unit: "Ruili" magazine, "Health for All" magazine, xx Evening News xx Newspaper, Health News Weekly, xx Municipal TV station. xx provincial TV station xx provincial mobile TV station.
Fourth, the overall idea of the campaign:
1, March 1-8, the launch of gynecological physical examination discount card and local women's magazines or newspapers hand in hand, if it is Fuzhou, then give preference to the "Fuzhou Daily," etc. in order to send readers among the way to the binder, at the same time, in the mass media pages to do advertising, soft publicity. At the same time, the local television in a news way to do its publicity. Through the activities, to attract the city's female population to participate in the activities organized by the hospital, recognition of the hospital, acceptance of the hospital;
2, March 7 is the Girls' Day, take advantage of this time through the campus pr activities, the potential female consumers to train as a backup consumer, because the hospital business cycle is quite long, to preempt the early training of 3 years - 5 years after the women's consumer groups of the hospital's brand awareness, and thus tapping the school teachers this consumer group. Tapping into the school teacher as a consumer group.
3, major banks or insurance companies have specialized financial products or insurance products for female consumers. Many of the bank or insurance company's salesmen and staff are women, so the gynecology program and the accident insurance program are interactively integrated to synchronize the impact on the two major consumer groups, the insurance company's female staff and her female health insurance customers
4, March 8, most of the units give women a half-day holiday, that is, the afternoon. The traditional preferential exemption activities can not be lost, because others are doing, you do not do, you will lose the market, but as a general hospital, can not be like the Maternal and Child Health Hospital in the name of the Women's Federation, the Department of Health to do a health census, and can not be specialized in women's hospitals, as a service for a few, so it should be a large area of publicity for a small area of operation, to specific consumer groups to create specific projects
5, 3.8 is Women's Day, in this festival, as a male, more or less unbalanced, and, at this time, few media or units to men's attention and care. Then for this phenomenon, the hospital launched a harmonious family card through the March 8 to our hospital in the hands of women, the card will be sent to its relationship with her good male hands, in the subsequent Saturday or Sunday, the male care special activities.
V. Promotion strategy:
First stage: the introduction period (news momentum and market warm-up period) February xx - March 8
Combined with the nature of our hospital for the nature of general hospitals, coupled with the characteristics of the Women's Day on March 8, in the "I as the main, the market to create momentum" under the premise of the media's social influence on the project to carry out sufficient The social influence of the project on the full image shaping and environmental packaging, and our hospital will be in the activities at the same time into the corresponding promotional activities, and at the same time and by the activities themselves to publicize the hype, the strength of the hospital, service features, experts and equipment, etc., fully publicized, the use of news hype and their own folder newspaper hype, momentum drive the activities to the successful implementation.
Propaganda goal: holiday promotional activities before the news pad and market preheating, all efforts to shape the image of the property, triggering the attention of the target audience, making the market and create a good atmosphere on the scene.
Publicity techniques: Introducing the core theme of the event, "Healthy woman, happy companion". Promote the concept of "health is happiness"
Publicity strategy:
1, in the local mainstream mass media health section, set up a column, in the name of the hospital's health consultant to publish women's health diet and other information
2, in the local mainstream mass media related to the soft article Put, supplemented by a small amount of hard advertising
3, in March 6, 7, 8 three days in the local television media in the form of news to publicize the momentum, because the news is relative to advertising, the cost is low and the audience is easy to believe that the rate of arrival of the information is much higher than the advertisement
4, to expand: with the local or well-known women's magazines, such as "Ruili" or health magazine Join hands to subscribe to the number of books in exchange for pages, such as subscription 200 books, in exchange for four pages. Two of the pages to do hospital image publicity, the other two pages to the right side of the magazine in the form of vertical bar ads to do 6 pages of activity publicity, in the second cover of the page paste the hospital made the discount card, with the card in our hospital to enjoy priority registration, registration fee reduction, free gynecological examination and other preferential content. Subscription magazines for the hospital to give to the hospital's female customers
5, in the spirit of "mutual benefit, three-way benefit" principle, cooperation with other units, in the publicity of our hospital at the same time, to the cooperative units of the female workers to preferential treatment, with the work of the cooperative units of the work card, to our hospital to enjoy the registration fee reduction and other preferential policies, or to give a small gift as a promotion of the hospital, or to give a small gift as a promotion of the hospital. March 8 Women's Day this activity is a short-term behavior, to establish a "quick war" guiding ideology, March 8, who still take the Women's Day to do articles? At the same time, the hospital also has its own business, can not let the March 8 activities dragged down. But for the hospital as a whole, to have to fight a protracted war of preparation. According to the characteristics of the market heating up this period, proceed to establish a strong promotion, sp activities.
Stage goal: in the first place, seize market share.
Marketing strategy:
Publicity strategy: newspaper, television advertising, supplemented by event marketing, to provide more convenient preferential access to medical conditions for the main selling points to do purely guided medical advertising, and on-site activities with a strong tie-in, and at the same time, play a soft article and news hype with the publicity of the sensibility of the publicity to achieve the purpose of the medical craze.
sp activities:
1, and the local bank to join forces, (1) during the 8th of March (February 25th - March 25th), all the cooperative units of the bank card female users, come to our hospital, such as in the case of not enough clinic fees, then you can pay in installments (2) for the cooperation of the female workers to the cooperative units of the gynecological health checkup group, the preferential benefits of their mutual benefit.
2, with the local insurance company, the gynecological program and accident insurance program for interactive integration. That is to say, to gynecological examination discount card and accident insurance card interactive gift to the insurance salesman and her customers. Simultaneously affecting the two major consumer groups, the insurance company's female staff and her female health insurance customers
3. Cooperate with the provincial map to conduct women's health lectures on March 5 and 8, attracting intellectual women to the provincial map. Attract intellectual women to the provincial map to listen to lectures, in the case of the hospital produced by the distribution of promotional materials and discount cards
Third stage: the main promotion period March 6 - March 8
Stage goal: to enhance the image, emphasize the service
Stage purpose: through the first two phases of the sales feedback summarize the experience, to make rapid adjustments in all aspects, including prices, payment methods, promotional techniques, promotional packaging, etc., in order to ensure that it can be a good opportunity for women to get the best out of their health insurance.
Marketing strategy:
Propaganda: newspaper advertisements, image ads, testimonials, selling point ads, and urging ads to form a promotional advertisement, as well as with short-term promotional activities, to solve the problems and contradictions that exist in practice.
sp activities:
March 7 Girls' Health Campus Walk
Activity theme: caring for girls' health, *** enjoy a happy life
March 7 is the Girls' Day, take this opportunity to cultivate the potential female consumers into backup consumers through campus pr activities
(1) Before February 10, with the campus community to (1)Before February 10, negotiate with the campus community to establish the theme of the event, planning programs, production of the corresponding pp bags, easy to pull the treasure and other promotional items
(2)On March 7, 8, the hospital gynecologist, health care practitioner in the cooperation of the school to carry out health science publicity, women's health lectures, and the site of the girls issued a discount card activities.
38 Women's Day online activity program 2Such a holiday, the activities must be unexpected to be able to beat the competition to win consumers, but at the same time also need to be sincere and genuine, in order to be able to retain their customers. So the theme of this March 8 Women's Day, xx beauty salon so to determine:
First, I understand your beauty
Activity time: March 10-15
Activity object: women
Activity planning: extend the activity time to 10 days, and advanced Three days of preheating, through a variety of advertising and publicity programs, so that suitable for their own customer groups know the strength of certain activities, and set up a surprise project at the event site, to whet the appetite of customers, so that consumers want to have a look in the event the day in the end. And the day can also take advantage of the launch of new products, to achieve the purpose of promotion.
More use of female elements in the event, so that women feel the holiday their own special, so that customers can enter the store in the emotional formation of some kind of **** song.
The purpose of the activity `: to attract new customers, maintain old customers, enhance the popularity of the salon, the accumulation of good consumer word of mouth, to create a hot consumer atmosphere.
Second, the romantic Women's Day, we have to dress up
Activity time: March 5-8
Activity object: women
Activity planning: March 8 is a special date, you can take advantage of the day of the birthdays, including her husband, her children, their own birthday! Can come to the beauty salon to consume and enjoy the lowest discount, fully enjoy the March 8 Women's Day their own prestigious position, the day you can get a customized March 8 gift, not March 8 birthday of women as long as the girlfriends to go to enjoy the buy one get one free activities, as long as the participation of the site's interactive activities can be worth 520 surprise awards!
The purpose of the activity: to benefit female consumers, make full use of the female love to take advantage of the psychology of the cheap, to attract consumers to come to watch, and buy one get one free activity can induce the old customers with friends and family to go, to achieve the purpose of the old with the new.
Three, rose life happiness always with
Activity time: March 8 - March 15
Activity object: new and old customers of the salon
Activities
Activities
The beauty salon is the world of the women, the women who come to the salon to do care is also quite a lot. Women of course want to show off their talents or witness their own gorgeous transformation in this place of flowers, and it's just right to encourage consumers to participate in it with this campaign.
Submit a photo of yourself to the salon, and write down some of your feelings about beauty. All customers who participate in the activity can get a gift worth 388 yuan from the salon. Activity registration date is March 8 ~ March 12, to participate in the voting time initially scheduled for the 13th and 14th two days, on the 15th day will be announced the winners, can pay attention to the beauty salon major official WeChat or microblogging.
The activity is divided into 1, 2, 3 prizes, the first prize of 2 can get the beauty salon half a year of free facial maintenance card a. The second prize of 5 can get the beauty salon half a year of free facial maintenance card. The second prize of 5 can get a beauty salon skincare set worth 1888 yuan. The third prize of 10 is a free experience card.
Four, let you beautiful, let your man heart
Activity time: March 8-10
Activity object: women
Activities:
Activities:
In a month or so, in xx beauty salon consumption of 280 yuan to win The first is to be able to win a variety of prizes. In order to win all kinds of prizes, there is the upper plan, more upper plan, depending on whether you have to abandon the small and big.
On the plan: with the consumption of vouchers to give high-grade whitening lotion 1;
On the plan: to give up a little big, give up gifts, to participate in the beauty salon held scratch card lottery, to give men the surprise of the heartbeat, is on the plan.
Prizes are divided into: DVD, electric razor, pocket radio and camera.
38 Women's Day online activity program 3Activity background: March, everything is revived, the earth back to spring. After the baptism of the winter vacation, the suppressed desire to consume, after the Spring Festival, a renewed upsurge. Especially during the New Year, many female friends work and rest disorders, stay up late, overeating, alcoholism so that the skin condition is not optimistic. And after the start of the year to work, women who love beauty are eager to go to the beauty salon, health club to do care, remedy the dark circles, acne and dull yellow skin. So March is a good season to develop new sources of customers and increase the sales of beauty salons oh! Large, medium and small beauty salon franchises, must grasp the good opportunity, a battle to the end!
Activity theme: March do happy woman
Activity time: March 8 ---- March 15
Activity purpose: induce stimulate the consumption of new and old customers, enhance the small and medium-sized beauty salon franchise sales; to create a warm and festive holiday atmosphere, to create a good image of the beauty salon; take advantage of the important women's holiday, the introduction of new products and projects to attract different levels of customer groups; medium and large-scale beauty salons. The customer groups; medium and large beauty salon franchise promotional activities, you can publicize and promote the beauty salon brand, enhance the visibility of the beauty salon.
Activities:
1, "do exquisite beautiful little woman" - on March 8, all the customers who came to the store to consume, can be 20% off the super low discount. In addition to consumption of two hundred dollars of customers, you can get the salon free gift skin whitening care set, and consumption of five hundred dollars of customers, you can get a free face care opportunity.
2, "xx beauty salon focus on women's health" - in March 8 the day of the event, the beauty salon can go to the community, shopping malls and office buildings to send out pamphlets on beauty and skincare, which indicate the salon is selling hot products project. In addition, you can also invite professional lecturers to open a beauty and health lectures, so that new and old customers get together to learn the knowledge of beauty skin care and health maintenance.
3, "women know how to care for themselves" - all customers who come to the store on March 8, you can receive a holiday gift, in addition to the beauty salon to buy any one of the beauty products, you can enjoy a low discount.
Small and medium-sized beauty salon franchise March 8 activities SMS:
1, March 8 happy woman style!xx beauty salon special promotional activities, members of the card will be able to receive generous gifts Oh, details please go to the store!
2, because of you, the world is so beautiful! xx Beauty Salon wishes you a happy holiday, happiness!
3, welcome to the 8th of March Women's Day! All to xx beauty salon consumption of friends, can enjoy 20% off super low discount, consulting telephone xxxx.
38 Women's Day online activity program 4On the occasion of the March 8 Women's Day, our small class in the classroom teacher x teacher's advocacy to carry out a unique and very meaningful thematic activities "Women's Day" of the "mother" of the "Women's Day" of the "mother" of the "mother" of the "mother" of the "women" of the "women's day" of the "women's day" of the "women's day". "
We have been working on this project for a long time, and we've been working on it for a long time.
The mothers of our Primary One class, in keeping with the theme of the activity, made use of waste materials to make a unique and satisfactory work, fully reflecting the mothers' dexterity and rich imagination. And each piece of work, permeated with the mother's selfless love for children!
In order to make this activity more prominent theme. During the activity, the children excitedly appreciated each piece of work from the hands of their mothers, proudly said: "This is my mom's work, my mom is great"! Hearing the children praise their moms from the bottom of their hearts, we as moms were touched. Mothers act out of love and are moved by love at the moment.
The theme of this activity not only gives mothers a platform to show. Also through the activities let the children really realize the greatness of the mother, know how to be grateful to their mothers, love their mothers more, and be proud of their mothers.
As a parent, I would like to thank the teachers for all the effort they put into this event. This activity also allows parents to y realize that the kindergarten uses all the time to plant the seeds of love in the children's young hearts. Not only let the young children understand the special significance of "March 8", the children's initial heart of gratitude. It also brought parents and children closer together, enhanced home and family interaction, and laid a good foundation for the better development of the home and family. At the same time also let the mothers have a memorable and meaningful "March 8 Women's Day"!
Finally, on behalf of all the parents in the class, I would like to say to all the hard-working teachers of our Primary One class, "Thank you for your hard work! Happy Holidays!"
Activity theme
xx Women's Basketball, you participate in more exciting!
Second, the purpose of the event
To celebrate the annual March 8 Women's Day, the company organized a women's fun basketball tournament, the purpose is to enrich the cultural life of the majority of women workers, to enhance the physical fitness of female workers, the selection of female basketball players, improve the cohesion of women workers, but also for the May Games, to create a love of sports atmosphere.
Third, the activity time
20xx March x at 1:30 pm
Fourth, the game place
basketball court
Fifth, the activities of the personnel
All
Six, the organization
referees and scorekeepers
seven, the game and the rules
1, the game: the game by the shooting, dribbling, two sub-components.
Shooting sub-item: each player has 10 shooting opportunities, including three in the three-second zone, three outside the three-second zone, dribbling 4 layups.
Dribbling: Each player starts from the baseline on one side of the basketball court, dribbles to the other side of the basketball court and around the basketball rack, and then dribbles back to the starting point.
2. Rules of the game: players can not move their feet from side to side when they are positioning themselves to shoot.
Players can dribble to the basket in three steps or move with the ball to the basket, but the starting point must be outside the three-second zone. When dribbling, the player can dribble with one hand or two hands, but cannot hold the ball.
3. Scoring Criteria:
A player who shoots from the three-second zone is awarded two points for a field goal.
A player who shoots from outside the three-second zone and scores a field goal scores three points.
The player scores three points for a dribble layup.
In the dribbling subcategory, the first player scores seven points, the second player scores five points, the third player scores four points, and the fourth through tenth players score two points.
In case of doubt during the event, the decision will be made by the referee after deliberation.
VIII, awards and other
1, the players to the total score of the ranking, the top 10 for the corresponding material awards
2, other matters, to the company's trade unions to discuss shall prevail,
IX, the preparation of paraphernalia
4 basketballs
X. Activity budget
***Count xx yuan.