The use of sales tactics"
The first (title): How to do a good job opening
1, to understand the object of the enterprise's products "there is no" to the Internet to promote the sale of sales as the reason for the launch of the sales of public relations.
2, to help companies open online "enterprise online B2B store", to help companies better put the product online to promote sales, find customers, orders, B2B e-commerce as the reason for the development of the opening statement.
Practical operation:
1, over the front desk or non-responsible person:
(Opening) 1, Hello! Please find your company's boss or **** total, (what do you want to find him? What do you do?)
2, oh, I am a call for ***, you tell him directly, he knows,
3, I before you contacted, about your company's products on the network to promote the sale of things, I especially call today to find him (the boss), contact ready to ask him to meet the details of the face-to-face interviews ......
4, our company is specialized in providing help to enterprises to open stores online, online promotion and sales of company products services ......
2, directly responsible for:
(Opening) 1, Hello! Mr. Lee, it seems that your side of the business is very busy ah, I came to the phone to find you a few times, today it is not easy to contact you ......
2, Mr. Lee, I am a call for ***, to give you a phone call, mainly to understand, like Mr. Lee, your company produces products (the best to say the name of the specific product ***), before this there is no store on the Internet to promote the sale of it? 。。。。。
The second (bear the title): cut into the purpose of public relations
4, oh, it is so Mr. Lee, our company is specializing in small and medium-sized enterprises in the Internet to open corporate stores, to help small and medium-sized enterprises to promote the sale of products on the Internet ......
The third (into the question): cut into the demand stimulation
5, now the era of e-commerce, many small and medium-sized enterprises are online to open their own enterprise store to promote the sale of company products, the use of the network to sell products, take orders to do business ......
6, like Mr. Li you such products, it is necessary to put online B2B store to promote sales, try to find customers online to receive orders .......
7, a said you already know: now small and medium-sized enterprises, products to get large-scale sales opportunities, "Canton Fair" is the best channel, in addition to the small and medium-sized enterprises in the Internet to open a B2B store, to carry out e-commerce to promote the sale of products, has been ranked in the "Canton Fair" after the "B2B shop, to carry out e-commerce to promote the sale of products. Canton fair" after the most effective channels ......
8, now a lot of small and medium-sized enterprises, have opened their own companies online B2B e-shop to promote the sale of the company's products ......
9, in the online promotion and sales of products of enterprises know, like the network sales of products bring orders are generally larger, usually each single business is hundreds of thousands or even millions of business, therefore, like Mr. Li you such products is necessary to consider trying to promote sales online ......
This stage of the emphasis, and strive to make customers recognized:
1, now many small and medium-sized enterprises have online B2B stores to promote the sale of the company's products.
2, the enterprise online product sales, e-commerce is second only to the "Canton Fair" to promote the sale of enterprise products is an important channel.
3, the network to sell products to bring orders are generally larger, usually hundreds of thousands or even millions of dollars per single business.
The fourth (title): into the appointment (product introduction)
1, all the transaction is more often occurs in the customer's office, when (into the title) is completed, stimulate the interest of the customer's needs in the case, should be proactive in creating about the opportunity to meet.
2, this stage can meet to try to meet, really can not meet or meet with the extension of time is too long (depending on the circumstances of the judgment), you should immediately fax the first business promotional materials over to the customer, and engage in the implementation of the quality of the customer to receive the fax or not? And contribute to the customer seriously look at the information.
Practical operation:
1, (appointment) or so, Mr. Lee! Single on the phone so that you say, perhaps you are not very clear, or you are now the company, I'll take some information directly to the past, and you face to face in detail, and at the same time face to face to let you understand how some of your peer companies like online stores to promote sales of products, looking for customers to do business online ......
2, (fax) or so, Mr. Li! Single on the phone so that you say, perhaps you are not very clear, I now fax the business information to you, you first seriously look at it carefully, what do not understand where we find a time to meet and then talk in detail ......
The fifth (solution 1): appointment, clever use of knocking bricks to promote single
Remember: the purpose of meeting is to promote single, the so-called "thousands of miles of the road, began at the foot, a tiny bit, a few thousand miles," meet the beginning of the opening sentence and behavioral motives,
often has determined the outcome of the negotiations and the direction of development. The first thing you need to do is to get your hands on a new one, and you'll be able to do that.
Operation
(Meet the opening statement): 1, ouch, Mr. Lee, your company is doing so well, how come the product is not put on the Internet to promote sales?
2, you see a lot of companies now, have opened online B2B stores to promote the sale of company products.
3, for small and medium-sized enterprises, product promotion and sales, e-commerce is second only to the "Canton Fair" of the enterprise product promotion and sales of important channels.
4, and, sales of products on the network to bring orders are generally larger, usually hundreds of thousands or even millions of dollars per single business.
The fifth: appointment, step by step to promote a single
1, first let the user agreed and recognized the purchase of a call for a knockout product: "open B2B store", and then interviews, recommended to the customer preferential money-saving packages, introduce more has signed a single customer most of the package options to help customers analyze the benefits of preferential Help customers to analyze the advantages of better promotional effect of packages and money-saving programs. To realize the win-win decision to sign a single program.
2, meet and exercise finished "(Solution 1): appointment, clever use of knocking bricks to promote a single", after the action, immediately take out the business information (promotional color pages), open the promotional color pages, directly recommended to inform the customer that many companies now choose to preferential packages, and targeted to introduce the selling points of the preferential packages and preferential content, it is best to direct the amount of preferential packages, how much is it? It is best to tell the customer how much the amount of direct discounts are, and how much money he saves by choosing this package ......
Sixth: contract to promote a single
Contract to promote a single key to success: 1, the salesman's psychological confidence, dare to create the best opportunity to sign a single, depending on the opportunity to dare to take out the contract immediately, so that the customer to choose the preferential package to determine .......
2, behavior to be natural, natural behavior is the key to natural signing, sometimes signing opportunities often fleeting ......
Operation
1, so, I first fill out the contract to organize you to take a detailed look .......
(Fill out the contract at least let the customer to answer three "yes" questions,)
2, you are the main do "****" this kind of product, right? The contract is filled with the name of the company on your business card, right? I'm sure you'll choose the 13,600 discount package, right?
(And then to the customer before signing, like a way to let the customer to answer the three decisions did not dispute the "yes" question)
3, (the contract is filled out immediately after the step 2): Mr. Lee, you look at the contract, there is no problem with you sign here to confirm that it can be .....
4, (let nature take its course receipt receipts): you see Mr. Lee, the cost is to you here (receipt) to sign first? Or do I go directly to the finance to receive it?
Seventh: on industry-focused breakthrough
From the current one call to the national sales of the better agents, choose the industry-focused breakthrough is a more effective way to look at the key words: "stainless steel", "shearer ", "ginkgo", "fan", etc., currently nearly 200 industry series of keyword breakthrough very successful.
Industry breakthroughs on the choice of direct stranger sales agents, choose professional industrial parks and other industries concentrated in the place of stranger sales seems to be more effective.
Share the most cattle industry breakthrough sales techniques (cases from the agents oral finishing):
1, visit the first customer, the customer directly refused, "have the effect of money, or do not want to pay to do"
2, the salesman to promote a single: "Well, then you Sign a contract first, I'll do you up first, have the effect of your own to pay" (so the salesman has started to have the first contract in this industry)
3, the salesman with the first contract in hand, into the second customer to promote a single, "you see **** already here how we how to do "to facilitate the second home to sign a single, is in unsuccessful, repeat the first home situation ......
4, regardless of how the businessman's first few homes, each increase in a home, the hands of more than one of the next home to promote a single chip ......
5, the last successful signing of 2, 3, the most cattle salesman and take the back of the contract of several homes to retrieve the first home to start: "You see several others have done, because I was the earliest to talk to you, and therefore also the last for you to keep a position, you now hurry to pay the money!