Rural e-commerce industry development momentum is good, many measures to make up for the four major short boards
In recent years, rural e-commerce high-speed development in leading urban and rural consumption of domestic demand, reshaping the industrial structure, and promote the coordinated development of urban and rural areas has played an important role. With strong policy support, increasingly sound market and a large number of talents returning to their hometowns, rural e-commerce has entered a period of rapid development.
In addition to broadening the channels for exporting agricultural products, rural e-commerce has also prospered the rural consumer market, making farmers' shopping more diversified and convenient; it has led to the development of rural tourism, rural medical care, and financial services, etc., and is especially promising in the fight against poverty. Informatization is an important means of poverty alleviation. Although some poor villages are located in remote areas, but with the power of the Internet, you can realize the timely transmission of information to help poor people to find business opportunities, broaden the market, so that agricultural products shipped out and sold, so as to get out of a smart agriculture, smart road out of poverty.
According to the Rural E-commerce Market Outlook Forecast and Investment Planning Analysis Report released by the Prospect Industry Research Institute, statistics show that as of 2017, the country's rural areas have realized online retail sales of 1,244.88 billion yuan, a year-on-year increase of 39.1%. It is expected that the rural online retail sales will exceed 1.6 trillion yuan in 2018, and the increase may be expected to exceed 35%. By the end of 2017, the number of rural online stores reached 9.856 million, up 20.7% year-on-year, driving employment to more than 28 million people. It is expected that by 2018 the number of rural online stores will reach 12 million, driving employment to more than 35 million people.
2014-2018 National Rural Online Retail Sales Statistics and Forecast
Data Source: Prospect Industry Research Institute
2016-2018 Rural Online Shop Number, Driving Employment Statistics and Forecast
Data Source: Prospect Industry Research Institute
Rural e-commerce The development of brand, quality, logistics, talent and many other challenges
E-commerce for rural development provides a broad space, to the masses to bring benefits, but there are still many shortcomings in the development. According to Xie Qingfu, a reader from Suqian City, Jiangsu Province, there are two ways of rural e-commerce, one is to "buy buy buy", that is, to buy consumer goods and agricultural materials, and the other is to "sell sell sell", that is, the sale of agricultural products. Among them, online sales of agricultural products face many challenges.
1, lack of branding, lack of market competitiveness
Gao Ling Village, Nancheng County, Jiangxi Province, the villagers are mainly production and management of bamboo shoots, dried black bamboo shoots, but the sales are poor. Village cadres to explore online marketing, so that 'raised in the bosom of the people do not know' bamboo shoot processing products fly out of the mountains. However, unlike other industrial commodities, agricultural products cannot be guaranteed with standardized specifications, and there are no standard parameters for reference, making it difficult for consumers to evaluate and discourage them. On the other hand, the local e-commerce scattered, small, chaotic, not only did not form a brand, but instead competed with each other, each other to pressure the price, coupled with the receipt of orders, the villagers are only hastily packaged, does not look exquisite, suffered the embarrassment of returning a few.
2, product quality is also the development of rural e-commerce should pay attention to a problem
Some people only care about the packaging of agricultural products to promote, as for agricultural products, pesticide residues, hygiene, no strict control, induced some food safety issues, worrying.
3, rural infrastructure is not perfect, logistics is not sound
The more convenient logistics, e-commerce running costs are lower, the people get more benefits. At present, the high cost of village logistics distribution, out of profitability considerations, some logistics, courier companies are reluctant to get involved in the construction of village outlets. In addition, the village logistics to send and receive agricultural products, some seasonal fresh products often have stringent requirements for logistics and distribution, it is difficult to meet the customer's requirements, resulting in logistics and distribution deterrent.
4, the talent board should also be concerned about the problem
In the rapid development of rural e-commerce at the same time, the lack of e-commerce talent in rural areas has become a bottleneck for the further development of e-commerce in rural areas. Many farmers still lack the understanding of e-commerce, can not think of operating a micro-store, even if it is operated, but also the lack of relevant marketing skills, so that although we have a lot of characteristics of agricultural products, but the proportion of on-line business is small, less benefit, e-commerce contribution rate to be further enhanced.