China's virtual reality industry development prospects are good still have to break through the three major bottlenecks
Currently, China's virtual reality industry is facing what kind of development prospects and constraints bottlenecks? Liu Jun, director of the Research and Information Division of the Beijing Film Academy and director of the overall research department of the Future Image High Precision Innovation Center, told the China Economic Times that the prospects for the development of China's local virtual reality content industry are promising, but still have to break through three major bottlenecks.
1, China's virtual reality industry, four favorable analysis
Liu Jun pointed out that in terms of development prospects, there are four major advantages. First, the environment is favorable. Macro ring with the government's "13th Five-Year Plan" put forward "mass entrepreneurship, innovation", the full release of social resources, for the development of new technologies, new industries, new forms of development to provide a convenient external environment.
According to the data of the report of the Prospect Industry Research Institute, China's VR industry began to develop in 2016, and the market scale is growing rapidly. 2016, the scale of China's VR industry was only 3.46 billion yuan, and in 2018, it has already exceeded the ten billion mark to reach 10.83 billion yuan. In the next five years, China's VR market will maintain high growth, and the compound annual growth rate will exceed 80%. It is expected to reach 2020, China will become the world's number one VR, the industry scale will exceed 45 billion yuan.
2016-2020 China VR industry market size statistics and growth forecast
Data source: organized by the Prospective Industry Research Institute
(Remarks: the market size growth rate in 2017 was 51.45%)
Micro-environmental aspects, the technology giant companies have been laying out the industry to collaborate with each other more closely, and the understanding of VR content will also be more in-depth understanding of VR content, and the quality of VR content will be substantially improved.
The second is favorable resources. China has a well-developed manufacturing base, a large amount of capital and teams into the VR field, for VR manufacturing and layout to provide strong technical support and financial support. Strong financial support, so that people engaged in the VR industry from meet the material needs to meet the spiritual needs, prompting China's local VR industry from the "short, flat, fast" change to high quality, good results, excellent content.
Thirdly, there is a favorable social demand. Along with the rapid development of the economy, China's VR market has a huge potential user base, providing a broad market demand. The rapid expansion of the user base will directly contribute to the development of the VR industry, as the relationship between supply and demand.
2, China's virtual reality industry still exists three major bottlenecks
However, Liu Jun believes that the development of China's virtual reality industry is still problematic. The biggest bottleneck lies in disorder, which is directly manifested in the fact that the threshold of industrial entry is low, the industry presents the typical characteristics of the budding period, low concentration, the quality of the products supplied and researched and developed accordingly is uneven, the product standard is not unified, and the development of the industrial chain is incomplete, which is not conducive to the sustained and rapid development of the industry as a whole.
One is the lack of unified standards
Currently, VR content is not only based on the difference between PCs and cell phones, but also a variety of peripherals and hardware configurations are also complex. Even if the same mobile phone-based VR content, but also based on their own hardware design and development, because of the different input modes and operating modes, it is difficult to simply common between different devices. Due to the lack of a unified standard, the cost of producing content for adaptation to different application platforms has increased significantly.
The second is the high production cost
VR content application field is very broad, the current main content is the game and film and television field. However, due to the high production costs, filming and production equipment technology is not mature enough, VR content is still in a very scarce stage. Here we take VR games and film and television for example.
Thirdly, equipment technology still needs to be improved
VR equipment is the carrier of VR content, and the upgrading of equipment technology can stimulate the quality of VR content. VR film content, for example, VR film panoramic shooting and motion capture quality depends largely on the quality of panoramic shooting equipment, for cost considerations, the domestic company used in the production of two or more ultra-wide-angle camera spliced into the binoculars, multi-camera.
Even if the price is expensive, the target customer group positioning high-end VR filming team's professional equipment in many cases it is difficult to achieve a satisfactory imaging effect. Therefore, through the VR film content industry, we can see that the technology of VR equipment must still be improved, so that the quality of VR content will rise, the cost will fall.
3, four major recommendations to promote the development of
Liu Jun suggested that, first, the development of the virtual reality industry into the national industrial informatization development plan
; second, the government led the establishment of the virtual reality industry development alliance and industry associations, co-ordination of the industry's development direction and policy measures;
Third, under the leadership of the Ministry of Industry and Information Technology, to set up a special virtual reality industry development fund, to promote virtual reality technology in the education of the education sector. fund to promote the application of virtual reality technology in education, culture, tourism, exhibitions and other industries;
Fourth, the introduction and unification of national and industry standards for relevant virtual reality products and technologies as soon as possible, and the implementation of mandatory safety standards for virtual reality presenting products such as VR helmets and VR glasses.
For more data sources and analysis, please refer to the China Virtual Reality (VR) Industry Development Prospect Forecast and Investment Strategy Planning Analysis Report released by the Foresight Industry Research Institute, and at the same time, the Foresight Industry Research Institute also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment attraction solutions.
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