Set sail for Shandong Reconstruction Machinery Station at a new starting point
On August 19, 2011, the inauguration ceremony of Shandong Reconstruction Machinery’s 20,000 excavator project was held grandly. The comprehensive completion of the two bases of Shanxi Reconstruction Machinery in Linyi and Jining has opened a new chapter in the company's development, marking that Shanxi Reconstruction Machinery has reached a new starting point.
Shan Reconstruction Machinery Co., Ltd. was established on March 16, 2010.
The two manufacturing bases of Linyi and Jining of Shanxi Reconstruction Machinery cover an area of ??780,000 square meters, with a total investment of 5 billion yuan. The first phase construction area is 180,000 square meters, forming an annual output of 20,000 excavators. production capacity. It has world-class manufacturing technology and is equipped with the world's most advanced manufacturing equipment. The new base has multiple advanced CNC plasma cutting machines, CNC machining centers, CNC double-sided boring and milling machines, three-dimensional coordinate measuring instruments and other precision processing and measuring equipment. The main structural parts are welded by world-class welding robots, and all key welds are Using UT flaw detection, we have developed first-class product assembly lines and coating lines, adopted advanced three-dimensional design software, and introduced advanced ERP production management systems to achieve standardized, on-time, and large-scale production.
The foundation stones of the Linyi and Jining bases of Shanxi Reconstruction Machinery were laid on May 10 and 11, 2010 respectively. On December 8, the first excavator of the new Linyi base of Shanxi Construction Machinery was successfully rolled off the production line. It only took 7 months from foundation laying to offline.
The company implements a dual-brand strategy and builds two brands: JCM and STRONG. The new Linyi base has an annual output of 10,000 excavators and produces JCM series excavators. The new Jining base has an annual output of 10,000 excavators and produces STRONG brand series excavators. The product specifications of the two product lines range from 0.8 tons to 70 tons, with a market coverage rate of more than 99%.
Shan Reconstruction Machinery excavator adopts the world's advanced hydraulic system and is equipped with an all-electrical control system with independent intellectual property rights, realizing pilot control, modular control and precise operation. Using a temperature-controlled fan can save 5%-8% of fuel and reduce noise. The fuel system adopts a large-capacity and high-precision diesel pre-filter, equipped with a fuel pump and a fuel preheating device. The products have reached the international advanced level in terms of technology, performance, reliability, appearance quality and shape. The product can be widely used in earth excavation construction in various working environments, and can also be used with various operating tools such as lifting, crushing, digging, compacting, piling, leveling, and slope repair. It is suitable for construction operations in various working conditions such as farmland, water conservancy, forestry, mining, transportation, municipal administration, and construction.
New companies with latecomer advantages have new achievements
As of August 2011, Shanxi Reconstruction Machinery has formed advantages in talent clusters, product technology, sales channels, supply chain, Eight major advantages include manufacturing capability advantage, financial advantage, mechanism advantage and group resource synergy advantage.
Talent is the first strategic resource of an enterprise. Shandong Reconstruction Machinery has vigorously implemented the "talent first" strategy and has introduced more than 100 first-class industry talents at home and abroad, enabling Shandong Reconstruction Machinery to form a team of high-quality cadres and a creative labor group that are dedicated, professional and professional. . The company has strengthened its cooperation with well-known domestic universities and established long-term industry-university-research strategic cooperation relationships with Tongji University, Shandong University, Shandong University of Science and Technology, Qingdao University and other institutions of higher learning. It has established a technical research and development team of more than 200 people to speed up the introduction, reserve and training of young talents. In 2011, it has introduced nearly 200 outstanding undergraduate, master's and doctoral graduates from domestic colleges and universities.
Shan Reconstruction Machinery focuses on strengthening the construction of the training system, building an all-round, multi-level curriculum structure covering various career sequences, adopting flexible and diverse training methods, cooperating with the entire process of employee career development, and implementing targeted "Step training". Various forms of training such as internal professional training, external professional training, and school-enterprise joint education have been carried out. In May 2011, the company simultaneously launched an engineering master's class with Jilin University and an MBA class with Xi'an Jiaotong University.
Shan Reconstruction Machinery implements a unique differentiated marketing strategy - dual brands, dual channels, double market coverage. It has gathered the first-class dealer team in the industry and formed a global marketing network. The company attaches great importance to the training of sales and service personnel. It has successively held "agent basic training" in Shijiazhuang, Nanjing, Changsha, Chengdu, Kunming, Xi'an, Changchun, Harbin and other regions, organized service manager training, and cooperated with Shandong Communications University to carry out Shandong Rebuilt machine technical service training course.
In order to enhance customers' trust in the Shandong Reconstruction Machinery brand, the company jointly held the 6th hand-in-hand buying event with Huicong Construction Machinery Network, launched a wonderful Shandong tour activity, and organized construction machinery users, complete machine companies, and accessories distribution agents to conduct in-depth Factory visits, inspections and purchases in Shandong area. In order to comprehensively improve product quality and market reputation, in 2012, Shanxi Reconstruction Machinery vigorously implemented the "Quality Project" quality promotion activity and the "Heart-to-Heart Journey" user visit activity, and visited 1,000 customers to bring the care of Shanxi Reconstruction Machinery to the company. To every customer, fully understand customer needs.
Long-term standardized operations have enabled Shanxi Reconstruction Machinery to develop on-time and lean characteristics in logistics. The logistics is accurate, fast and efficient, and is highly recognized by partners in the industry. Shanxi Reconstruction Machinery has formed strategic partnerships with first-class domestic and foreign suppliers and established a high-quality and efficient supporting supply system.
Relying on its advantages to enter the forefront of the global excavator industry within ten years
Relying on its own advantages, under the strong leadership of Shandong Heavy Industry Group and the efforts of all employees, the cumulative production in 2010 Various operating indicators increased by more than 400% year-on-year, creating a miracle of industry growth. In the first half of 2011, the company continued to maintain its rapid development momentum, with the growth rate of various production and operation indicators exceeding 110%, ranking among the best in the industry.
Looking to the future, Shanxi Construction Machinery focuses on and specializes in the excavator industry, with the company's vision of allowing users to "work easily and live happily", and is determined to provide consumers with applicable, efficient, and environmentally friendly labor tools.
Shan Reconstruction Machinery will take advantage of eight major advantages, including talent cluster, product technology, sales channels, supply chain, manufacturing capabilities, finance, mechanism, and group resource synergy, to comprehensively enhance its core competitiveness. During the "Thirteenth Five-Year Plan" period, the company achieved sales of more than 50,000 excavators and entered the forefront of the global excavator industry.