Angie Newt is the collective name for instant yeast powder, yeast protein powder and other products. In recent years, with balanced nutrition, unique selling points and good product results, it has won the trust of consumers and the health care market. 2010, Angel Newt was named the third "China's Top Ten Credible Brands", and four products, such as dietary yeast powder and Kamplik Star Yeast Zinc, were named credible products, and in 2012, it was again named the fourth "Top Ten Health Care Products" in China. In 2012, Angie Newt was again recognized as one of China's fourth "Top Ten Credible Brands of Health Products".
In 1992, Angie Yeast established the Nutrition and Health Division of Angie Newt, as an important strategic business unit of Angie's development.
Relying on the company's advantages in technology, research and development, manufacturing, management and other aspects, Angie Newt has developed a variety of yeast-derived specialty health food, dietary supplements, pharmaceutical and cosmetic raw materials, pharmaceuticals, etc. The products cover a variety of channels, such as pharmaceutical chains, pregnancy and baby chains, e-commerce, etc., and are applied to a variety of health fields.
Angie Newt not only provides consumers with high-quality health products, but also recommends scientific health solutions. It is the first in the industry to put forward the commitment of the whole process of carefree consumption, and has developed an advanced consumer service system, with more than 200 city and county offices and more than 100 full-time dietitians across the country. We have built the most advanced GMP health food production base in central China in Yichang National Bio-industrial Park.
-Brand Breakdown
Comprenex: Professional Children's Health Products, Healthy and Smart Generation
"Comprenex" is a professional children's health brand of Angie Newt.
Comprenex is a professional children's health brand under Angelnewt.
Kemper Star yeast zinc is China's first biological zinc supplement concept advocate, is the National Torch Plan project zinc supplement products, safe and efficient zinc supplementation by the majority of consumers trust, the true realization of the goal of a healthy, smart generation.
Kaizhi: a good partner for baby's healthy growth
Kaizhi is a professional infant health brand under the brand of Angie Newt, which is mainly sold through pregnancy and infant channels. Angelnewt has set up a professional maternal and infant nutrition research center, Kai Zhi series of products cover the baby from birth to 3 years old before all kinds of nutritional products and complementary food series, and with its safe and efficient characteristics, to take care of the baby's healthy growth.
NuBang: Nature's Essence, NuBang's Essentials
NuBang's brand is based on the modern family, and its products cover a wide range of basic and functional nutrition for women, children, the elderly, and adult men.
NuBang's products are made from high-quality raw materials from all over the world, in pursuit of safety and quality. Relying on the good scientific research strength, first-class production technology and perfect service system of Angie, Newborn brand provides more consumers with professional choice.
LeWealth: less than the United States, enjoy the U.S. original imported nutrients
LeWealth (Natural Wealth) is a professional dietary supplement manufacturers and distributors - the United States of America NBTY Group's sub-brands. Natural Wealth is a sub-brand of NBTY Group, a professional manufacturer and marketer of dietary supplements. The production, packaging and labeling of Natural Wealth products are all done in the U.S., and it is a well-known brand of nutritional dietary supplements in the U.S.A.
In 2012, Angel Newt cooperated with NBTY and introduced the Nature Wealth brand to China for the first time. At present, Angel Newt's Lovage products cover all kinds of nutrient supplements from infants to middle-aged and old-aged people, enabling Chinese consumers to enjoy the original flavor of American health care products.
Supplier of yeast-derived cosmetic raw materials and health food raw materials
As a leading supplier of yeast-derived health products, Angel Newt also provides yeast-based nutritional and health food raw materials for many well-known domestic and foreign health product companies, including selenium-enriched yeast, nutritious yeast powder, yeast β-glucan, chromium-enriched yeast, zinc-enriched yeast, yeast RNA, and VD-enriched yeast.
Yeast extract has always been an important ingredient in high-end cosmetics. The yeast-derived functional cosmetic raw materials developed by Angie's Newt, such as Carboxymethyl Dextran C90, Yeast Mannitol M60, Yeast Extract E100, Zinc-rich Yeast Extract Z20, Yeast Anti-Wrinkle Serum N80, etc., have been widely used in a wide range of cosmetic products such as moisturizers, whiteners, restorers, blemish removers, and anti-aging, due to the advantages of their significant efficacy, natural ingredients, and safety.
-Brand Positioning
The brand positioning of "Angel Newt" is "your intimate health nutritionist". We not only provide you with high-quality health products, but also recommend suitable health solutions. Angel Newt is the first in the industry to put forward the whole process of consumption without worrying about the commitment to invest nearly a million dollars in the development of consumer service system, in-depth more than 200 cities and counties across the country, market offices, more than 30 full-time dietitians, to provide customers with timely and attentive health services.
-Positioning support
①Adhere to food safety as the bottom line. We always take food safety as the bottom line of morality, doing health food is doing conscience. over 20 years, there has not been a single food safety incident.
②Advanced manufacturing as a prerequisite. We have established the most advanced 300,000-level GMP health food production line in central China; we have more than 20 sets of international advanced testing equipment, and each finished product is strictly checked before leaving the warehouse; we have implemented the sunshine manufacturing and transparent production, and boldly accepted the inspection of consumers, and tens of thousands of consumers have visited the production line in total; we have realized the whole process of tracing of all the raw materials, auxiliary materials and finished products.
3 adhere to the science of spreading nutrition for customers. Advocating "balanced nutrition, reasonable diet, moderate exercise", advocating a healthy lifestyle, as a way to improve the health problems faced by the public; to provide customers with a full set of health programs, including nutrition, and to customers to seek truth from facts, objectivity and responsibility, and advocate "no worries consumption The company advocates "consumption without worries" and sells its products only to those who really need them.
④Take the customer as the focus of attention, realize the rapid response to the customer. We have constructed 19 provincial-level and more than 130 county-level sales and service organizations close to the market; more than 30 customer service personnel to serve customers through various platforms such as customer call centers, websites, WeChat, Enterprise QQ, and microblogs, etc.; responded to the personalized needs of customers, and launched a full set of health programs for customers; and constructed the world's leading SAP, ERP, and CRM systems to achieve rapid response to customers; Setting up e-commerce channels to realize customers' convenience needs; building more than 20 consumer experience centers and opening a membership points system to strengthen customer experience.
⑤ Utilize its unique advantages to make due contribution to the development of the industry. It assumes the responsibilities as a director of China Health Care Association and a member of China Nutrition Society; actively promotes the National Healthy Lifestyle Action throughout the country; more than 30 professional trainers promote children's nutrition popularization lectures and trainings for more than 6,000 times a year in the country; and the cumulative total of trainings in the past ten years has reached more than 2 million people.
Second, the development process
In the 1990s, Angie's yeast relying on strong yeast research technology, "pry open" the yeast shell, yeast extraction of rich nutrients, Chairman of the Board of Directors of Angie's company, Yu Xuefeng, began to think about "yeast nutrition can be used for human nutrition and health care? "
Under the organization and promotion of Yu Xuefeng, Angie established the Angie Newt Nutrition and Health Research Institute, and started to apply yeast nutrition to human health.
-Major events
● 1992 Angie's yeast entered the nutrition and health industry and began to develop zinc-rich products.
● 1997 Launched yeast zinc granules, capsules and other series of products.
● 1998 Complex Star Yeast Zinc received national health food approval.
● 1999 Yeast zinc research results were listed as a national high-tech industrialization project
● 2000 Yeast zinc was listed as a national torch project.
● 2000 Angie's yeast became a listed company and raised funds to vigorously develop the nutrition and health industry. The establishment of Angie's Pharmaceutical Branch.
● 2003 Launched a series of nutrient products, launched the brand of Kai Zhi, began to enter the pregnancy and baby chain channels.
● 2007 to "Angel Newt" brand integration of all health products under the Angel.
● 2008 Entered the field of infants, the use of "Kai Zhi" to create a leading brand of health products in the infant channel; the first in the health care industry to launch the "no worries about consumption" integrity advocate; Angel Newt won the "" China's top ten health care products "
. China's top ten health products" award.
● 2010 Awarded the credibility of China's health products industry brand award.
● 2012 The most advanced GMP health food production base in central China was built in Yichang National Bio-industrial Park.
● 2013, international superstar Aaron Kwok signed a contract to endorse Angel Newt.
-Brand and product honors
Brand honor certificates:
"Angelnewt" brand was awarded the third and fourth "China's top ten credible brands of health products";
The trademark of "Angel Newt" was recognized as a famous trademark in Yichang City.
Patent technology certificates:
"A kind of chromium-enriched brewer's yeast, chromium-enriched yeast products and its production method" won the national invention patent certificate and the China Patent Excellence Award;
"Selenium-enriched chromium-enriched brewer's yeast, selenium-enriched chromium-enriched yeast products and its production method" won the national invention patent certificate. "won the National Invention Patent Certificate;
"Functional Yeast and its Derivatives Production Technology" won the 12th Health Care Festival Science and Technology Progress Award;
"Selenium-enriched Yeast Product Research and Development" won the Hubei Provincial Scientific and Technological Progress Third Prize;
"Functional Yeast and its Derivatives Production Key Technology" won the 12th China International Health Care Expo Scientific and Technological Progress Award and the First Prize of Hubei Provincial Scientific and Technological Progress Award;
"Selenium-enriched Yeast Product Research and Development The project "Research and Development of Selenium-enriched Yeast Products" won the Third Prize of Hubei Provincial Science and Technology Progress Award;
"Research and Development of Complixing Series of Zinc Supplement Products" won the Second Prize of Hubei Provincial Science and Technology Progress Award;
Honorary Certificates of Yeast-sourced Health Foods:
Angenius Instant Yeast Powder won the "Eighth China International Health Expo" award. The Eighth China International Health Care Expo "Top Ten Health Care Products" and the Twelfth China International Health Care Expo "Designated Product Award";
Compound Star Zinc Chewable Tablets won the Eighth China International Health Care Expo "Top Ten Health Care Products" and the Twelfth China International Health Care Expo "Designated Product Award". Top Ten Health Products" and "Excellent Product Award" in the 12th China International Health Care Expo;
"Yeast Immunopolysaccharide" was awarded the certificate of the National Torch Plan Project;
"Kamplixin Zinc Chewable Tablet" was awarded the certificate of the National Torch Plan Project;
"Complex Star" was awarded the certificate of National Torch Program.
-Celebrity endorsement of Aaron Kwok
On May 19, Yu Xuefeng, chairman of Angie's Yeast Co., Ltd. signed an endorsement contract with international superstar Aaron Kwok in Beijing.
Aaron Kwok will shoot image advertisements for Angel's Angie's Newt yeast protein powder. From June 6 to 8, Aaron Kwok's endorsement of Angie Newt yeast protein powder commercial was shot in Beijing. The filming team was made up of a high-quality team from Taiwan. The director of the commercial, Wang Renli, won the Best Music Video Award at the 20th Taiwan Golden Melody Awards, and the cinematographer of the commercial was Jiang Minzhong from the movie "101 Marriage Proposals". During the three-day shooting period, Aaron Kwok captured many classic shots for Angelina. Dedicated and professional, Aaron Kwok scrutinized each and every shot, and if he wasn't satisfied, he would reshoot to ensure perfection. After the commercial shooting was completed, Angel Newt actively negotiated with major media on advertising matters. After more than a month of comparison of ratings, target audience, comprehensive influence and other indicators, Angie's Newt finally decided to advertise in the two programs "I want to go to the Spring Festival Gala" and "Road to Health" of China Central Radio 3 and 10, and the advertisement has been aired on September 16th.
Angie Newt Yeast Protein Powder is characterized by yeast protein (microbial protein), and the use of non-GMO soy protein (plant protein), imported whey protein (animal protein), three protein raw materials from different biological species, with a more reasonable, easy to be absorbed and utilized by the human body; yeast as the ideal source of nutrition, yeast protein amino acid ratio close to the Food and Agriculture Organization (FAO) recommended ideal amino acid composition value, containing the ideal amino acid composition value, the yeast protein is close to the Food and Agriculture Organization (FAO), and contains the ideal amino acid composition value of the yeast protein. Yeast is an ideal nutritional source, with an amino acid ratio close to the ideal amino acid composition recommended by the Food and Agriculture Organization of the United Nations (FAO), and rich in B-vitamins and trace elements, with high nutritional value.
"Heavenly King" Aaron Kwok and "Angel" Angie's yeast hand in hand agreement, with Aaron Kwok's brand effect as the basis for protein powder market maturity, Angie's yeast protein powder will allow more people to appreciate the charm of yeast, let more people understand yeast, the magical little partner of human health.
Three, production and scientific research
-Production control. Put into use a large number of advanced equipment: the new bottling production line can automatically complete the bottling, capping, sealing, labeling, etc., to achieve fully mechanized operation; with the best lifting mixer, the material can be directly in the mixing barrel transit, mixing and temporary storage, not only to make the material mixed evenly, but also to achieve the material transportation quickly; with the best dust-free crushing line, which can achieve the material's vacuum conveying, Dust-free crushing, not only changed the traditional crushing equipment in the work of the dusty situation, and the material recovery rate increased to 99.9%. Another 7 sets of vacuum automatic loading machine put into use, can fully solve the problem of manual loading of dust, the workshop health and working environment has been greatly improved.
Implementation of Sunshine Manufacturing
The most advanced 300,000-grade GMP health food production line in Central China;
(1) More than 20 sets of international advanced testing equipment, each finished product is strictly checked before leaving the warehouse:
(2) Sunshine Manufacturing is practiced, and the process is fully transparent, and the production line has received tens of thousands of consumer visits;
(3) Raw materials are purchased at designated bases, and all the raw materials are purchased at designated bases, and all the raw materials are purchased at designated bases, and all the raw materials are purchased at designated bases. ) Raw materials are purchased at designated bases, and all raw and auxiliary materials are traceable;
-Quality management. In accordance with GMP regulations, Angel Newt has formulated various quality management systems, standards and inspection procedures, purchased raw and auxiliary materials only from audited legal suppliers, and inspected incoming raw and auxiliary materials batch by batch, and released them for production only after passing the inspection; established a three-tier quality supervision network to supervise and inspect the control points of each process, so as to ensure that unqualified raw materials and auxiliary materials will not be put into operation, and that unqualified semi-finished products will not flow into the next process, and unqualified finished products will not leave the factory. The company has set up a three-level quality supervision network to supervise and inspect the control points of each process, so that unqualified raw and auxiliary materials will not be put into production, unqualified semi-finished products will not flow into the next process, unqualified finished products will not be shipped out, and the material release audit procedure is strictly implemented.
Angie Newt: responsibility and integrity from the capsule
Angie Newt has a set of strict control system for the purchase of hollow capsule raw materials. First of all, the supplier on-site audit, assessment of the supplier's quality control system and on-site management and other content, do not meet the requirements of the manufacturers resolutely not included in the supplier catalog. Secondly, there are strict requirements for the storage of raw materials, each batch of purchased raw materials are required to carry out the prescribed indicators of the project testing, only qualified raw materials can be used in storage. All finished products can only be sold in the factory after passing all the index tests to ensure product quality and safety. Thirdly, the suppliers are required to provide third-party test reports of their products at least twice a year, and conduct on-site spot checks on manufacturers from time to time.
The supplier of hollow capsules used by Angel Newt is Jiangsu Lifan Capsule Co., Ltd, which produces all hollow capsules using pharmaceutical-grade bovine bone gelatin produced by (France) Rousselot (Daan) Gelatin Co. By the Jiangsu Provincial Food and Drug Inspection Center test indicators all qualified. At the same time, the suppliers have also made a public commitment to the community that they will never use illegal raw materials to produce hollow capsules.
Angie Newt carries out a batch of each batch of hollow capsules purchased, and the heavy metals and chromium detected in each batch are in line with national standards and can be consumed with confidence. This is also an important reflection of Angelnewt's long-term emphasis on food safety and ensuring product quality.
-Product development. Angie Newt to Angie's strong R & D strength as the backing, at the same time will be project cooperation, joint research, consultants and other ways to attract external high-level talent to participate in the company's innovation activities, growing the innovation team, but also to employ foreign top scientists in related fields for the production base, all just to enhance the strength of the product research and development, to ensure that the effect of the product.
Angie Newt insists on the "four principles" of product development, namely:
It must be a product or industry that is really beneficial to human health;
It must be a product that conforms to the trend and requirement of the development of the international society;
It must create real value for the customers, so that the customers can have the enjoyment of super value;
It must create real value for the customers. super-value enjoyment;
Must strictly abide by the laws and regulations of the country.
In order to achieve the goal of customer value and customer satisfaction, we have built up the following resources and advantages in R&D:
Having a team of more than 20 domestic and international experts and consultants, and cooperating with more than 30 universities/research institutes all over the world;
Having a high-level R&D platform such as a national enterprise technology center and a postdoctoral scientific research station;
Globally accredited CNAS laboratory;
Having a national enterprise technology center and postdoctoral scientific research station; and Globally recognized CNAS laboratory;
In the nutrition and health business, we have more than 20 inventions and 17 patented technologies;
The R&D investment in nutrition and health business is no less than 5% of sales every year, which is at the leading level in the industry.
Fourth, social responsibility
As the director unit of China Health Care Association and member unit of China Nutrition Society, Angie Newt actively carries out a variety of social welfare activities and practices social responsibility.
-Aid Wenchuan Earthquake
On May 23, 2008, Angel launched the "Angel Netizen Action", which is totally free for those who buy health care products and send them to the disaster areas in Sichuan through Angel's online shopping mall, with a total value of 250,000 yuan.
-National Healthy Lifestyle Action
Since 2011, Angie's has organized 110 health promotion activities of various types, with more than 50,000 people directly involved in the activities and consultations; 10 thematic seminars have been held, with more than 500 participants. The participation of these social elites has allowed healthy lifestyles to spread more quickly to thousands of households; Distributing and posting health pamphlets*** totaling 700,000 copies to ensure that healthy lifestyles are popularized to all key communities in the areas where the activities are carried out, and distributing 140,000 pieces of health utensils*** such as oil jugs and salt spoons, paying attention to the people from the bits and pieces of daily life.
This round of promotional activities, especially in Yichang Fifth Middle School to implement the "Nutritional Breakfast" activity is the most notable. The activity organized by Angie Newt received the attention and support of the Municipal Health Bureau and the Education Bureau. On the scene of the activity, Angelnewt combined with the city's CDC, People's Hospital, Hospital of Traditional Chinese Medicine, Maternal and Child Center and other 20 medical and health units held on-site consulting and question-and-answer activities, according to statistics, the medical and health institutions*** counted more than 100 people participated in the on-site consultation activities, on-site consulting*** more than 1,000 people. After the end of the event, Angie Newt continued to provide school teachers and students with love and nutritional breakfast, and timely review of the health of teachers and students, do a good job for the record.
-Science popularization lectures
More than 30 professional trainers promote children's nutrition science popularization lectures and training for more than 6,000 times a year nationwide; the cumulative total of training for ten years has reached more than 2 million people.
-3.15, 100 cities nationwide
Every year on 3.15, Angelnewt celebrates the International Consumer Rights Day in more than 100 cities nationwide. On the site of the activity, Angelnewt provides consumers with all kinds of health counseling, advocates enterprise "integrity management", and shows all kinds of innovative achievements, accepting the majority of consumers to test.
The yeast of Angelnewt is almost free of fat, starch and sugar, and the high quality protein it contains can satisfy your appetite, promote your basic metabolism, and allow you to effectively lose excess fat. Some of you may not be able to identify with the taste of yeast. Those who are just starting to consume yeast can add 1 tablespoon of yeast to juice or milk and drink it. You can also stir it in yogurt or add some honey to consume it according to your personal preference. You can also add it to your dishes or soups, as the natural freshness of yeast can add flavor to the dish. It is better to consume yeast at breakfast, and you can consume 10 to 50g of yeast per day, depending on your personal nutritional status.
Tip: Start with a small amount of yeast, about 1 tablespoon a day. If your digestion is not working properly, consuming yeast may cause bloating. Yeast is a very good food, so bacteria can proliferate with the help of it. If your stomach lacks stomach acid, or if your stomach can only secrete very little digestive enzymes, then much of the yeast cannot be digested and the bacteria in your intestines will proliferate, and these bacteria form flatulence. [5] There are many types of yeast, such as active yeast for fermentation, yeast flakes for medicinal purposes, as well as brewer's yeast powder and instant yeast powder. Active yeast for fermentation is used to ferment pasta, which not only improves the flavor of the pasta, but also increases the nutrition of the pasta. Fermenting pasta with yeast does not destroy the nutrition of the pasta like traditional old-fashioned pasta fermentation due to the addition of alkali, and it does not bring in aluminum that is harmful to health like baking powder. Active yeast cannot be consumed directly because it multiplies in large quantities when it enters the body and produces carbon dioxide and organic acids, causing gastrointestinal flatulence, and must be inactivated for consumption. The medicinal yeast tablet utilizes the enzymes in yeast to act as a digestive stimulant. Its main excipient is sugar, with less yeast. Brewer's yeast powder is the spent yeast from the production of beer, which has a bitter taste and contains some hop sediment, and tends to be low in vitamins, and is mostly used for animal feed nutrition. Instant yeast powder is specifically designed to supplement the human body nutrient culture of yeast made of nutritious health food, its vitamin ratios are more scientific, minerals are more comprehensive, and better able to meet the needs of the human body.