Do corporate video clips, may wish to start from the following aspects:
1, first of all, the company should determine the type of their own corporate video, corporate video is summarized as a company promotional video, institutional video, image video, promotional video, investment promotion video, product demonstration film, product introductory film, character feature films and many other types, there are for the company, for the Institutions, for the product, for the image, for the character, but also in a certain period of time, with the use of specific activities, such as investment promotion film, exhibition promotion film and so on. Determine the type of promotional video in order to target professional film and television companies like White Dragon Horse Media for targeted planning.
2, ready for reference with the video material: such as with the previous material, shooting CD-ROM, etc., on the shooting environment and equipment for cleaning.
3, to write the need to focus on publicity of the text content: grasp the purpose of the enterprise, the basic concept of the enterprise to shoot promotional videos, their own creative promotional video simple planning program, to provide the company's corporate philosophy, corporate image, corporate products and other information.
4, put forward to the publicity video shooting requirements:
(1), must reflect the publicity focus of the lens, must show the focus of the publicity content and simple shooting scene requirements. The way the logo appears, the scene, the material, the lighting, the sound, the process of switching each scene and so on to put forward proposals.
(2), put forward the shooting equipment used, shooting scenes, props and staffing requirements for field shooting.
5, put forward to the publicity video post editing suggestions: special effects copyright music + sound effects three-dimensional animation, senior voice actors and other aspects of the reasonable requirements and recommendations.