Well-known enterprises in the nursing industry, although there are huge business opportunities and markets for escort and nursing, as a new escort company or nursing company, there will also be various problems. Let's share the well-known enterprises in the nursing industry and have a look.
Well-known enterprises in nursing industry 1 Baiya shares: small-cap growth shares in nursing industry.
Enterprise profile
Baiya Co., Ltd. is mainly engaged in the research and development, production and sales of disposable sanitary products, and is a well-known comprehensive enterprise in the domestic disposable sanitary products industry. Companies adhering to the "make life more sunny" corporate mission and "create greater value for consumers" business philosophy. Relying on its own brand, it mainly adopts the mode of independent research and development and production, and takes dealers, KA and e-commerce platforms as the main sales channels to provide consumers of all ages with safe, comfortable and high-quality personal health care products. .
It mainly covers sanitary napkins, baby diapers, adult incontinence products and other fields. In addition, the company grasps the development status and opportunities of the industry, and designs, develops and produces sanitary napkins, diapers and other products for consumer goods enterprises by virtue of high market visibility, good product quality, advanced production equipment and technology and ODM sales cooperation mode.
Prospect analysis
1. The increase in consumption of feminine hygiene products has promoted the expansion of the market scale of feminine hygiene products. From 20 13 to 20 18, the market size of feminine hygiene products in China increased from 35.48 billion yuan to 56.30 billion yuan, with a compound annual growth rate of 9.7%. We predict that the market size of feminine hygiene products in China will reach 810.50 billion yuan in 2022.
2. The birth rate continues to decline, but the increase of the penetration rate drives the further development of the stock market.
Although the birth rate has declined, the rapid increase of penetration rate has led to the expansion of the market scale. The birth rate of newborns in China continued to decline, the bonus of the second child policy was basically released in 17, and the growth rate of the number of newborns continued to decline. China's market penetration rate is constantly improving, and there is still much room for improvement in the future. In 20 19, the penetration rate of baby diapers in China market reached 63% and 9%.
However, compared with the market penetration rate of 90% in the United States, Japan and other countries, China's market penetration rate is still at a low level. With the continuous development of China's economy and the increasing awareness of consumers' health, there is still much room for improvement in China's market penetration in the future.
3. The potential market of adult incontinence products industry in China is huge, and it has maintained a sustained growth trend in recent years. Adult incontinence products mainly include adult diapers, pull-up pants and nursing pads, and their users are generally elderly incontinence and disabled incontinence, among which elderly incontinence is the main target consumer group. The data shows that at the end of 20 19, the total population over 60 years old in China was about 254 million, accounting for 18 and 13% of the total population respectively.
In 20 19, the market scale of adult incontinence products reached 9.39 billion yuan, increasing by 33% and 60% compared with 20 18, and increasing rapidly compared with the compound annual growth rate of 20 19% and 84%.
industry analysis
1. At the early stage of the development of the baby diaper industry in China, foreign brands entered the China market, and with advanced production equipment and technology and high brand awareness, they quickly occupied the leading position in the baby diaper market in China. In 20 19, the top three in China market were Procter & Gamble Pampers (19, 9%) and Comex (8, 8%).
2. With the improvement of living standards of Chinese residents and the change of family consumption concept of adult incontinence products, more and more families and professional nursing institutions began to choose adult incontinence products for elderly incontinence care. Using adult incontinence products can reduce the difficulty of nursing, reduce the burden of nursing, and improve the quality of life and nursing comfort of middle-aged and elderly people. Due to the aging population, the improvement of residents' living standards and the acceptance of incontinence products by the elderly, the market for adult incontinence products has great development potential.
3. In China, after nearly 30 years of continuous growth, the market of feminine hygiene products has entered a mature stage. The usage habits of feminine hygiene products such as sanitary napkins have been fully cultivated by female consumers in China, and sanitary napkins have become the necessary sanitary products for women's menstrual care. From 20 13 to 20 18, the domestic consumption of female sanitary products increased from 1052 to193 and 400 million, with compound annual growth rates of 2% and 6% respectively.
Summary: Nursing products are divided into baby diapers+adult incontinence products+female hygiene products by users, which is still a good long-term need and can cross the bulls and bears. As one of the leading companies, Baiya Co., Ltd. has a bright future under the background of the national policy of liberalizing the second child health China, the aging trend, the dominant position of foreign brand diapers and the increasing market penetration rate.
Well-known enterprises in the nursing industry 2 What are the well-known escort companies with mature systems in China?
As a pioneer in the development of the escort industry, Anhutong has empowered 10 enterprises and served more than 60 hospitals. Since it was officially put into operation, Anhuitong has successively introduced functions such as transshipment, continuous care after hospital and Anhuitong Mall through in-depth research and repeated polishing.
As a smart service platform, Anhutong will provide richer data services for patients' life nursing services and further enrich the connotation of nursing services. The key node of the development of medical industry from "disease-centered" to "health-centered", the management concept and innovative service model of intelligent escort.
Escort system
So what do you get by joining these companies with perfect platform system and rich experience? Brand opening requires hard power, and it is not difficult to see that Anhutong is expanding with the brand scale. Not only that, when the brand was open to join, Anhutong established intellectual property protection. As an advanced research and training base of Guangdong Institute of Aging Industry and a well-known Internet cooperation platform, Anhutong has a broad market and great potential.
Well-known enterprises in nursing industry. Current situation of nursing service
1, the trend brought by demographic changes, the demand for nursing is huge and continues to grow.
According to the results of the fourth national sampling survey on the living conditions of the elderly in urban and rural areas released by the Office for the Aged in 20 16, there are about 40.63 million disabled and semi-disabled elderly people in China, accounting for 18 and 3% of the total elderly population. In the next 20 years, the form of population aging in China will be more severe. At the same time, with the implementation of the comprehensive two-child policy, the ratio of babies to mothers will be greatly improved.
The needs of the elderly, newborns and pregnant women for medical services, especially nursing services, are far higher than the average population level. Research shows that about 0.5% of the elderly over 65 need hospitalization, about 2% need institutional care, and about 5% need community care.
In addition, the nursing needs of other people are also accelerating, such as daily nursing, physical therapy nursing and comprehensive recuperation of sub-health people, which are all based on the improvement of quality of life.
2. The gap of professional nursing staff is huge.
Compared with the huge demand for nursing services, there is a huge gap in the existing professional nursing staff in China. The ratio of hospital beds to nurses in China is1:0,27, while the actual requirement is1:0,4. In developed countries such as the United States, the ratio of beds to nurses has reached 1: 2. The increasing demand for social care, community care and home care will further increase the nursing gap.
In addition, the nursing service fee in China is only about 10% of the nursing cost, which is far lower than the actual labor cost. Nursing is a typical modern service industry, involving both personal consumption services and public services. These huge gaps mean brand-new industrial opportunities.
3. Nursing technology and level need to be improved.
In medical services, there is the concept of "three points of medical care, seven points of nursing". At present, there are two main nursing methods in China:
First, the nursing of hospital beds, because there is no professional independent nursing institution, when nursing is needed, it will repeatedly and intermittently occupy the beds of comprehensive secondary and tertiary hospitals;
The second is home care, but the small family model and the huge expenditure of long-term care cost make it unsustainable. At the same time, caring for family members can not meet the professional nursing quality and higher nursing needs. Neither of these two nursing methods can meet the existing clinical nursing needs, let alone the big nursing needs.
In addition, with the diversification of nursing needs and the rapid development of modern science and technology, all kinds of high-tech should be widely and deeply studied and applied in combination with new nursing characteristics, but the current nursing theory, means and technology are still relatively simple, which can not meet the rapidly growing needs.
4. The market is blank and the service chain is fragmented.
At present, nursing in China is mainly medical care, and nurses provide professional nursing services, lacking self-care and self-sufficient home care. Nurses are characterized by low academic qualifications and low income. There is a huge gap in the professional nursing market for the disabled elderly, infants, perinatal women, the elderly and high-end needs, and the inter-agency service is not smooth, and the nursing service inside and outside the hospital is not smooth, and a perfect nursing industry has not yet formed.
In a word, the nursing industry is facing the situation of single organization, lack of equipment, lack of employees and functions to be changed, which also means that nursing industrialization is promising.
The out-of-hospital nursing market is vast, and enterprises have five development directions.
Lin, CEO of Xinmeida Hospital Group, said: "In addition to hospitals, nursing needs include community medical and health institutions, and the combination of medical care and nursing care has not yet been standardized, standardized and quality-oriented. From the perspective of the whole market, they still focus on the technical role played by nurses in hospitals. "
In the out-of-hospital market, the nursing needs of more than 40 million disabled and semi-disabled elderly people have given great opportunities to the nursing industry. As early as 20 1 1, the Twelfth Five-Year Plan for the Construction of Social Pension Service System (Draft for Comment) mentioned that the potential market scale of nursing service and life care for the elderly in China will exceed 500 billion yuan in 2020.
But at the same time, the proportion of aging population and chronic disease population is rising. Although the off-campus market is large, it also faces problems such as talents, business model and standardization.
Trunk network statistics part of the escort enterprises and their related businesses (incomplete statistics)
Data sources: arterial network database, IT orange, eye survey.
Of the 3 1 washing and care enterprises, 15 have received capital support, and only two of them are located in round B and above. The overall development of the industry is not mature and the profit model is also being explored.
From the perspective of capital, the field of home-based care for the aged, which intersects with the Internet, is favored, not only because of its asset-light strategy model, but also because the demand for home-based care for the aged is still based on "9073", that is, taking the needs of the elderly as a breakthrough, combining with the platform of the Internet to innovate service models, such as Xiaobai Home-based Care for the Aged and Song Qing Kang Hu, and developing O2O home-based care for the aged.
Since the payers of old-age care are not the elderly themselves, but their children, embracing the Internet has become an important way to broaden the coverage of services.