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How to appreciate the science and technology blackboard newspaper material Design a technological poster?
For the sense of technology, the main thing is to design elements with a sense of technology. First of all, the pattern elements are more dynamic and the lines are simple. Bright. In terms of color, those with a sense of technology tend to choose cooler blues to purples. In short, it’s about composition and color. How to make a technological sense logo
The expression of technological sense comes in various forms. The most superficial one can be a graphic of an atom or a satellite. Here is a design process for a technology company logo. I hope it will be useful to you.
A name like a fitness technology company inevitably sounds a bit mouthy. This elite team founded in Silicon Valley is committed to creating a disruptive artificial intelligence revolution in the fitness and body management industry. The name Mountain House comes from the team's working place when they started their business - a mountain cabin located on the outskirts of Mountain View.
Being able to use the address where the business was founded as the name of the brand clearly shows that the client has a deep affection for this mountain cabin. Naturally, the design should focus on embodying the literal meaning of “mountain house” and elaborating on the sense of technology through structure and techniques. Instead of prominently conveying the sense of technology and leaving the audience confused. Because the company's main business direction is clearly in the fitness industry, integrating industry characteristics is also one of the initial considerations.
Several different expression methods were selected in the initial sketch. It can be seen that the design concept of negative space is used in almost all the ideas in this draft.
After roughly outlining the structure, I chose the third and fourth drafts to deepen it.
Why choose the third and fourth drafts in the picture above: The reason for choosing the third draft is very simple. It can express the literal meaning of "mountain house" while integrating the initials. The reason for choosing the fourth draft is to incorporate industry characteristics and retain fitness attributes. The reason for not choosing the first draft is that although it also expresses fitness attributes, the design form is similar to the third draft, so the one with a larger difference is retained.
The first step in this draft is to standardize the proportion and form of the hand-drawn draft. The triangular outline is the optimal solution to express strength and stability. Elementary school geometry will not be explained in depth.
I tried different structures and expressions, and found that this idea looked worse in a monochrome situation. The upper arm, which occupies the largest area, does not have a good effect without detailed support. This plan was abandoned.
The next step is the initials scheme. Trying to express three elements in one graphic is already very difficult. So try to remove the chimney structure of the "house". These four graphics are mainly the expression of the "mountain" element discussed. It can be seen that removing the outline can describe the shape of the mountain more simply. Adding an outline is better at expressing the shape of H.
Put it forward separately for comparison. We chose the more holistic version of the picture on the left.
The final manuscript was designed for clarity of initials. The element of the door in the hut was removed and the gable structure was pushed down.
To form a clearer letter "H"
For the theme of technology brand, we are not surprised to use blue as the main brand color. Just to distinguish the information that needs to be conveyed more clearly, shadows that can highlight the outline of the snow-capped mountains are added to the color draft graphics.
The picture above is the final product.
The text matching of graphic logos has so many different styles that I don’t know where to start. However, some general principles can be stated.
Since a logo design ultimately determines the need for graphics, graphics are the main visual focus and communication element. The text complements the brand name and picture structure on this basis. Then based on this, the design needs to follow several principles
1. De-stylization of text. The point size of the text. Structure and color palette must be more understated than graphics.
2. Whether it is text style design, structural changes or the addition of visual elements, they all need to be based on existing graphics rather than the tone of the brand itself. For example, in this example, the standard design for technology companies is to use sans serif fonts. However, serifs are used in graphics to highlight letter elements, and text must also use serifs.