The following:
The production method is unique.
It can actually be seen as advanced and technical DIY style cell phone production. It's like like selling DIY computers. But because of the special nature of cell phones, consumers can not go DIY cell phones themselves, so millet integration of all the production chain can be integrated to reduce intermediate links, the implementation of simple large-scale production, to achieve high efficiency and effectiveness of productivity, counted as a kind of order-based production.
Even if it is no longer booked at a later stage, it is still different from general production. Because there is only one general specification, consumers are able to sell high-quality "cottage" cell phones.
And, although Xiaomi did not directly produce, but, instead, it can choose the best in the industry and low price to combine, but can be the best value for money. This is the hardware side.
Secondly, do not seek to make money mainly by hardware. This other manufacturers can not do. Because Xiaomi has software. Software is just as much an aspect of increased productivity.
Then, the Internet update mechanism and unique understanding.
This point, not to mention hardware manufacturers do not even dare to think, is some of the system and the Internet, e-commerce, understanding is also different. And millet if you can combine these 3 good, is the other family can not compare.
From design, to procurement, production arrangements, to ordering, to transportation, to shipment. To the subsequent upgraded services and free services. All are unique. Therefore, the production model is the biggest feature and competitive advantage of millet. When other homes are still figuring out Xiaomi's hardware specifications, Xiaomi's software and Internet have not yet exerted their power.
Such a combination, before Apple did part of it. But Apple's interests are closed, while Xiaomi's advantageous future is open.
The difference between Xiaomi and other cell phones is in the production method just as with manufacturers that have adopted an assembly line and those that have not, it may seem similar, but in fact the productivity will be much different.
Xiaomi Technology Co., Ltd. was founded on March 3, 2010, is a globalized mobile Internet enterprise focusing on the research and development of smart hardware and electronic products, as well as an innovative science and technology enterprise focusing on the construction of high-end smartphones, Internet TVs and smart home ecological chain. Xiaomi has created a model of developing cell phone operating systems with the Internet model, and enthusiasts participate in the development and improvement.
"Born for audiophiles" is Xiaomi's product concept. It is the vision of Xiaomi that "everyone can enjoy the fun of technology". Xiaomi applies the Internet development model to develop products, use the geek spirit to make products, use the Internet model to kill the intermediate links, and strive to let everyone in the world, can enjoy the quality of technology products from China.
Xiaomi has built the world's largest consumer IoT Internet of Things platform, connecting more than 100 million smart devices, access to more than 100 countries and regions around the world.MIUI monthly active users reached 242 million. The millet system invests in nearly 400 companies, covering smart hardware, consumer goods, education, games, social networks, culture and entertainment, medical and health, automotive transportation, finance and other fields.