Individuals in copywriting and planning positions need to carry out relevant work summaries, so how should you write a good summary of the content? Here is the copywriting planning work summary sample that I share with you, I hope it will help you.
Copywriting and planning work summary sample aLife is very much like a movie, its plot is always ups and downs, its ending is always elusive. The development and construction of people will always give people the space of reverie, give people the temptation of success. The pursuit of success is the source of motivation for everyone's work.
From August 17th I went to the company since the start, engaged in the company's planning work, doubly responsible, but also very grateful to the leadership of the company's full trust, to give me such a stage in order to play the strengths. Here, I have since the entry into the job, in this job position on some of the achievements and some thinking or ideas and some of their own problems, to make a brief report on the duty, I hope that the leaders of the company to be criticized and guided.
First of all, I have nearly 5 years of experience in the field of work, engaged in 3 years of work in the field of copywriting and planning work of the old bird, the writing of copy, the choice of strategy is to have their own unique insights. I have a series of industry-recognized mode of operation in the copywriting is reflected in the copywriting, copywriting and planning in a delicate mind, can think of people do not want to think, can break the rule of surprise. The difference between an excellent copywriting work and ordinary copywriting work lies only in the number of highlights only. In reality, many times in order to cater to the actual needs of customers, part of the content will be deleted or even with the previous conception of the big difference, these are out of the normal consideration of the company's interests, and not the lack of personal ability.
Of course, personal shortcomings certainly exist, no one is perfect. Everyone's knowledge, work experience, values, and worldviews are significantly different. The existence of a company is the perfect blend of these different personalities to create value together to achieve self-fulfillment **** sexual needs.
In my entry into more than 2 months, I y feel that my vision needs to be improved, for the absorption of social information is still lacking, planning theory knowledge is not rich enough. Every time I face a different type of copy, I need to consult a lot of information, so the time to complete the copy is relatively slow. The good thing is that I can work while learning, from the Internet to download the international 4a company's planning copy of their own learning, reference; buy planning books to supplement the theory, communication with Sister Wen, with the national planning circle of online exchanges and so on, as the saying goes, life is not stop learning. Planning work determines that we must have a broad vision, know the past and present.
My first copywriting job was for Guangyuan Farmers. The first copywriter is Guangyuan agricultural super docking project, which has obvious differences with my previous work in the communications industry, sports and cultural activities of the project planning. I have to change my identity to the government official's point of view to create a copy in order to meet their requirements. Although the copy has been revised several times, but still failed to bid, can be said to be out of luck. However, the main reason for this failure is the lack of artwork and the lack of sufficient site visits, which I think can be avoided in the future.
Subsequently, I have completed the Sichuan Talent Exchange Association of college students graduated entrepreneurial exchange program, the Bank of China Liren card marketing program, cctv hopes and dreams of the guest reception program, the Chengdu Enterprise Association of mountaineering activities, a series of programs for the Spring Festival reunion, the Huafeng Rongdu - Banyan Tree Hotel signing ceremony activities program. I think the company should have a more intuitive understanding of my ability. In order to successfully complete the program I also often work overtime, many times to communicate with customers, and hotels, advertising companies, stage construction companies, cultural media companies to communicate, non-stop modification and strive for the perfect implementation of the program. At the same time, I always pay attention to the information of friends around the company to create as much as possible to reserve resources for subsequent use.
In my confusion, after I entered the company, I had a feeling that I didn't know who was leading me. Often 2 bosses have copywriting needs me to complete, and the time can not be realized, this also distressed, confused, hesitation. Due to the lack of ability of the previous designers, for which I received a lot of board these pains are not good to express. I also know that the company has just started, many jobs are not very perfect, the work ability is also different. Since you can not change it then adapt to it, do more yourself. At the same time to come as a person to give colleagues some advice on the work, so that they can work more effectively, but also to me to have greater support. Because a good copywriting and planning, creativity is the key is the soul is driven dry, beauty is bright clothing is eye-catching tool, cost is the core is the key link to success. To achieve customer satisfaction we must make 120% efforts, so I also need the full support of my colleagues. At the same time, I have mastered the activities of the implementation of the experience I will not reserve the company colleagues, so that they can avoid some unnecessary mistakes, for the company and individuals to create a higher economic value.
No one can make a thousand miles without taking a few steps. The enhancement of any person's knowledge and ability is in the process of project service, continuous accumulation, continuous correction, continuous improvement. Only professional precipitation and persistent efforts can achieve team and personal success. Only to achieve enough professional precipitation, in order to achieve the real "accumulation of thin hair".
Copywriting summary of the work of the second
May to the company, to the present has been half a year, the six months, in the company under the leadership of departmental leaders and colleagues, to complete a project, the work summarizes the following aspects:
1, professional knowledge, working ability and specific work
This six months, my work position is copywriting, and I have been working on a variety of projects. The work position is copywriting, mainly responsible for the program's creative conception, copywriting conception in the early stage, with the designers to complete the creation of the program. In this six-month project implementation, I have been groping for creative methods, film and television advertising forms of expression, and at the same time strive to learn the creation of copywriting, the advertising strategy of each brand, and departmental colleagues together with the implementation of the program.
The main implementation of the film and television advertising: love folks ads, small caterpillar ads, Madera shoes ads, a thousand of elegant adult diaper ads, the United States show ads, Taodi children's clothing, Mira Bear children's ads
Feature films are: Han Xingji tofu milk promotional video, Noach men's promotional video, Atelier oil painting promotional video, Senbao company feature film, Jahua feature film, Xiamen Satellite Positioning Company feature film, Hepser company feature film, the Hepser company, the Hepser company feature film, the Hepser company feature film, the Hepser company feature film. The company's feature film, HaiPuRui company feature film, Xiamen University EMBA feature film
2, the work of the shortcomings:
In the work of their own knowledge is found to be less accumulated in the conceptualization of the program will have limitations, the creative thinking is not enough to open up the method needs to be improved, and continue to improve, I will also improve in this regard, read more, see more!
Accumulation of knowledge in all aspects, to develop their own thinking, expand their horizons, improve the level of professionalism
Summarize the work of the past six months, the province of their own work, for next year's work will be more efforts to complete.