Supervision and Administration of Outdoor Advertising in Anhui Province

Article 1 In order to strengthen the supervision and management of outdoor advertising in our province, promote the healthy development of outdoor advertising industry, and protect the legitimate rights and interests of consumers, according to the "People's Republic of China *** and the State Advertisement Law" (hereinafter referred to as the "Advertisement Law") and other relevant provisions, combined with the actual situation of the province, the formulation of these measures. Article 2 Advertisers, advertising operators, advertising publishers engaged in outdoor advertising activities in the administrative area of the province shall comply with the Advertising Law and these Measures. Article 3 The outdoor advertising referred to in these Measures refers to:

(1) the use of streets, squares, airports, stations, terminals and other public **** places of buildings or space to set up street signs, neon signs, electronic display boards, windows, guardrails, light boxes, physical models, banners, balloons and other advertisements;

(2) the use of vehicles, boats, airplanes and other means of transportation set up, posted advertisements;

(C) the use of theaters, stadiums (museums), cultural centers, exhibition halls, hotels, restaurants, amusement parks and other public **** building set up, posted advertisements;

(D) the use of other forms of outdoor set up, posted advertisements. Article 4 The administration for industry and commerce of the people's governments at or above the county level is the supervisory and management authority of outdoor advertising.

Departments at all levels of urban construction, planning, finance, public security, environmental protection, pricing, etc., in accordance with their respective responsibilities, and actively cooperate with, *** with the supervision and management of outdoor advertising. Article outdoor advertising setup planning, by the local people's government organizations, industrial and commercial administration, urban construction, planning, environmental protection, public security and other relevant departments, in accordance with the principle of fairness, reasonableness, order, and improve the quality of advertisements formulated uniformly, the administration for industry and commerce is responsible for supervising the implementation of the department.

In the implementation of outdoor advertising setup planning, should support fair competition, prohibit geographical blockade and sectoral monopoly. Article 6 Units and individuals engaged in outdoor advertising business activities, must have the necessary professional and technical personnel and production equipment, and in accordance with the law to the local advertising supervision and management authorities for the company or advertising business registration before engaging in outdoor advertising activities. Article 7 Advertisers, advertising operators and advertising publishers engaged in outdoor advertising activities shall abide by laws and regulations, follow the principles of fairness, honesty and credit, and prohibit monopoly and unfair competition. Article 8 No outdoor advertising shall be set up or posted under any of the following circumstances:

(1) use of traffic safety facilities and traffic signs;

(2) affecting the use of municipal public **** facilities, traffic safety facilities and traffic signs;

(3) obstructing production or people's lives and damaging the cityscape;

(4) state organs, Cultural relics protection units and scenic spots in the architectural control zone;

(5) the people's governments at or above the county level prohibit the installation of outdoor advertising areas. Article 9 The content of outdoor advertising shall be true and lawful, and shall not deceive or mislead consumers. Article 10 The advertisement operator and advertisement publisher shall check the relevant supporting documents and verify the content of the advertisement in accordance with laws and regulations. For outdoor advertisements with untrue content or incomplete proof, the advertisement operator shall not provide design, production and agency services, and the advertisement publisher shall not publish them. Article 11 The advertisers shall set up outdoor advertisements in the unified planning area for unified approval by the local advertising supervision and management authorities; the advertisers shall set up and publish outdoor advertisements outside the unified planning area with the consent of the local authorities in charge of urban construction, planning, environmental protection and public security before submitting them to the local advertising supervision and management authorities for approval.

Setting up self-promotional outdoor advertisements in their own venues, do not need to apply for approval, but must consciously abide by the advertising laws and regulations, in line with the requirements of the local outdoor advertising planning. Article 12 outdoor advertising must be set up according to the approved content, specifications, location and time. Article 13 It is prohibited for any individual or organization to post outdoor advertisements indiscriminately. Posting of outdoor advertising, must be approved by the local advertising supervision and management authorities, stamped with a special seal of advertising review, uniformly posted in the outdoor advertising posting board or a designated location.

Outdoor advertising posting by the local advertising supervision and management authorities in accordance with the planning of unified settings. Article 14 The outdoor advertisement shall be firm and safe, shall not obstruct traffic and affect the cityscape, and shall be regularly repaired, renewed or dismantled.

Road signs, windows, light boxes and other outdoor advertising, must be marked with the name of the publishing unit. Article XV of outdoor advertising should be standardized, prohibit the use of non-compliant simplified characters and eliminated variant characters. Outdoor advertising the use of hanyu pinyin, spelling and writing of letters should be accurate. Article 16 No unit or individual shall not encroach on the unified planning of outdoor advertising sites, shall not be covered without authorization, damage or removal of other units, individuals have been approved to set up outdoor advertising facilities. Article 17 For outdoor advertisements involving medicines, medical devices, pesticides, veterinary drugs and other special commodities and other outdoor advertisements which shall be reviewed in accordance with laws and regulations, the advertiser must apply to the relevant administrative department (hereinafter referred to as the advertisement reviewing authority) to review the content of the advertisement according to the law before publishing, and without reviewing the advertisement the advertiser must apply to the provincial advertisement supervisory and administrative authorities to review the content of the advertisement according to the law before publishing. The advertiser must apply to the provincial advertising supervision and management authorities for review of the content of the advertisement according to law before publication without review and approval. Article 18 The fees for outdoor advertising shall be reasonable and open, and the fees and charges shall be formulated by the advertising operator and the advertiser and reported to the local advertising supervision and management authorities and the price department for review and filing. Article 19 The advertising operator shall pay the advertising supervision and review fee to the advertising supervision and management authorities when applying for the approval of outdoor advertising. Advertising supervision and review fees charged by the provincial administration for industry and commerce proposed by the standard, reported to the provincial financial and pricing departments to review and agree to the implementation.