TikTok basic operation newbie chapter - practical dry goods

Has been continuously updated in Zhihu over 200,000 words of dry goods. Now there are more than a thousand people to accompany the running community, 400,000 words of Tk nanny level operation e-book and a variety of tools e-book, from the front-end attraction to the back-end attraction of cash, covering the Tk from 0 to 1 to 100 hands-on experience as well as a variety of resources. The original intention is to continuously output dry goods to friends in need, hoping that we will step on the pit less. The following is all blood dry goods (the full text is long, it is recommended to like + collection, and then slowly read) If you want to know more dry goods, you can pay attention to the old A Zhihu number. If you are also interested in Tk, you can leave a message below (tk) to send you an installation tutorial, as well as introductory information on the operation of the account this, many people may be a little bit seem to understand non-intelligent illusion, feel as if they know a little bit about it, but I do not know how to get started to the old A also had this confused time, and finally walked through a detour, time and time again to summarize the replay, finally have some insights. Today, this nanny tutorial ~ everyone receive yo! The following are some of the results of the old A students in recent times! The next ~ old A take you strong sail to praise Tibetan + attention to go up ~ we go together to earn foreigners money! First, can not determine what field you want to do how to do? (A) list of their own side of the field of long-term persistence first of all, the old A want to give everyone to splash some cold water: do account is a long war! A lot of people up before the number is not really good planning, many people just think, this field I can do, when the actual operation of the time to become now a huge fire sentence: "Brain: I can! I can do it! Hands: No! You can't! You can't!" A lot of people make it to the back of their accounts before realizing that they just picked an area of their account that they're having trouble growing in the long run! If you choose the field is you hold up only a few shots, then you choose to what use? Expect to shoot a few on the fire? What are you going to do when you get a G-suit? Old A suggests: first sift through the existing resources around you, try not to exceed your own financial ability and physical capacity. A friend of mine likes to make strange and weird food, some of which burns money, and some of which puts him directly in the hospital. Burning money you shoot more than you can not return to the capital you can not afford to shoot, the number of waste will be a pity. Burning life ...... We only have one life, do account just really do not need to play life. The following is the old A organized the current TK common 10 account field status quo, I hope to help you (b) against a certain sound to determine the direction of this part is only suitable for people who really can not find the direction, can be found, please skip. We all know: TK is the 2.0 version of a certain tone! If you have a 5.0 version of a certain tone in your hand, you'll always copy it! The areas that are currently popular with a certain tone that you can be sure to try can be included in the reference list. However, you have to know that most of the nationals and foreigners still have a certain aesthetic barriers, if you can, it is still recommended to compare TK compromise choice. Second, just register don't send a video to reiterate! Do not just register to send video, do account is a simple and difficult thing. Old A around just send a few videos on the explosion, there! But it's really an isolated case! Dreaming can be, daydreaming is not necessary. The old A suggests that every day more than half an hour to brush the video, do a good job of the daily work of the number, and so on a 2-3 days and then send the video. Third, watch more videos in the same field to see the video of the same field of big V, not only for their own number, more importantly, you can analyze the account qualities, account in the video is how the fire. Similar to the above old A to lipstick as an example, people from the user name to the avatar is all lipstick, you say vertical not vertical? If you also want to MAI lipstick, you can not refer to reference? Fourth, more likes, favorites and concerns with our industry words are: as long as you want to run the account properly, let the account looks like a real person in use. You are smart, the system is not stupid. Only brush not praise Tibetan, the system will not be good to judge your account attributes, even if you send a video is not good to say will not push to the corresponding accurate users! Fifth, just registered do not link on the old A know that we are anxious to change X. TK account home page is able to hang independent station, Amazon and other related links. But! Old A to their own experience, strongly recommend that we do not just register not long before the rush to hang links! If you are detected by the system, that you are a marketing number, quietly to you to limit the flow, you have no place to cry cry ~ old A suggests: wait for a certain F Silk base and then on the link, such as 500 + or 1000 + F Silk later. Sixth, the video playback problem analysis (a) the new number of protection mechanism 500 or so of the base playback as long as the death of all new number TK will be given to the 500 or so of the base playback TK by being pushed to judge the user's preferences for the video, to decide whether to give more playback in general, dozens of 500 or so are possible (b) how will the 0 broadcast? 1, did not pull out the cell phone card as long as you want to go to TK on the See the world, definitely! Certainly! I'm not sure if you're going to watch the world on TK! To pull the cell phone card even if it is a foreign card old A are recommended to pull the 2, check the environmental issues including but not limited to (1) instability leads to repeated drop (2) IP whether in the blacklist if you are unlucky, the JIE point has been a large number of low-quality release or even violation of the video, it is likely that the JIE point has long been pulled by TK into the blacklist. (3) explore the TK cell phone country, time zone did not register with the TK country consistent, resulting in being detected (4) JIE point using too many people, resulting in account abnormalities if you find the relevant problems, hurry to change the 3, a machine more than one cut back and forth the stability of the machine will determine the stability of the account as far as possible to do a machine a number, do not switch back and forth as long as you switch to an account with problems, it is easy to affect the other accounts of the same machine 4, the same machine, the same machine, the same machine, the same machine, the same machine, the same machine, the same account, the same machine. The same machine other accounts 4, video content whether it involves prohibited content Although TK is just a machine, but you do not think you will be able to cross it to send some violations of community rules, including but not limited to: S love, X fishy, D Bo, bad guide, sensitive topics, etc. Totally rested, sent to be ready to be restricted 5, the video quality is too poor OR go C is not enough to detect the method: If you find that there is no technical Problems old A suggested that you talk about the same video to another no problem in the new account to try if still 0 broadcast to reflect on their own video quality problems picture quality is too poor, the video does not have a climax point and other issues to quickly go to see the same area of the fire video is what kind of phase S degree is too high, or hurry to go to the education of their own editing skills it 6, audit delay problem two reasons: (1) the platform audit is slower Based on the TK platform itself F-control and other reasons may be in a certain period of time to strengthen the video audit if just a few hours without playback without worrying about the proposal to wait until the next day to see the situation at the same time the old A suggested that: continue to release the video, through the subsequent two video playback to determine whether it is a delay in the audit of the problem (2) data delays in the system will sometimes be delayed data problems such as your video or the home page shows no likes and hides, but you have to wait until the next day to see if it is a delay. The home page shows no likes hide but you have been receiving the video was liked or hide the information that you do not have to worry about you can wait ten minutes or so to restart the software or wait a few hours and then look at the video situation remember to point to the likes + favorites to look back without getting lost 7, easy to be ignored by the copyright of foreigners for the copyright is taken very seriously, if you publish the video with the use of the announcement over the use of the need for copyright, but you are directly on the use of the system may be scanned out, even if the system is not able to detect the video, it is not possible to detect the video. May be scanned by the system, and even directly hide, for example, our commonly used music, and even some of the scientific research pictures that you think you can do with the picture. Seven, the amount of playback to break zero small secret tricks (a) to do co-production video, rub fire video traffic can fire video must be a reason to learn to do a simple co-production video, to set the interactive content of the lively and interesting ~ to the old A's experience, how much to do so to ensure that your amount of playback ~ and even have a sizable number of likes, hides, retweets! (B) perfect your account information a perfect and relatively real account information can better help the system to determine that you are a real person to operate so as to achieve the purpose of not limiting the flow including but not limited to personal profile, LNS, YouTube and other related information, as well as your attention to the relative vertical areas of the blogger and so on. (C) every day to spend time brushing the video to raise the number of this word old A has said rotten here old A must be reiterated again, raise the number of this action not only can make your account traffic pool more accurate, but also through you to other video traffic behavior, so that the "system to reduce the wariness" to reduce the possibility of limiting the flow of your account! Eight, TK current with goods play a sound of the fire once let "short video" with goods become a wind mouth, and now there is a "TK with goods" of the new wind mouth, which is obviously a copy of a sound with goods of the business model of the signal. So what are the current TK business cash model? (A) advertising commission cash reference to a certain sound, which is the most mature short video cash model, all kinds of netroots, stars, reviewers, grass number through the creation of content, operating accounts from the traffic, and then through advertising, participate in activities, live with goods to earn advertising fees and sales commissions to cash. Even small numbers with thousands, or even hundreds of fans, can earn commissions by way of shopping carts. At present, some of TK's netizens have not yet realized commercial cash, so relatively speaking, TK's netizens are more cost-effective, but many large companies and well-known brands have already begun to layout. Therefore, Old A thinks: the way of directly receiving advertising cash is more suitable for some well-known big numbers. At the same time, TK live broadcast is also a part of the future that is very worthy of attention, and the ability of various domestic platforms to carry goods live is obvious to everyone. If you can bring goods through the TK live broadcast, it will quickly advance the business process. (B) self-owned e-commerce cash for cross-border sellers, this cash model is more suitable compared to the first one. Because the cost of paid traffic are relatively high, then if there is a low-cost traffic, why not do it?TK's traffic is now the opportunity.1, paid traffic: certified blue V, open an account with a foreign commercial and industrial license, a year to ensure that the consumption of 50,000 U.S. dollars in advertising costs, you can open 3-4 blue V number. Its role is to be able to directly hang the link in the home page to direct the flow to the independent station or speed sell pass, and later there is a shopping cart, set commission, to attract other accounts to their own flow. Fortunately, the official gradually released the home page link permissions, many ordinary accounts and even newly registered accounts, have this function. 2, free traffic: foreign because there is no domestic Taobao customers like perfect commission environment, there is no one platform can provide like Taobao, high commission, massive commodity library. So TK's current status quo, may be channeled to the independent station to cash more suitable. Through the self-managed account number, create content to attract traffic, put the independent website URL on the home page, reply to customers on the comment page, and reply through private messages can be channeled to the independent website. Ordinary creators can add website links, and the scope of internal testing is gradually increasing. This change will greatly improve the success rate from the infusion of independent station. Although the independent station will not be like the speed sell pass and other platforms to leave users a lot of price space, but foreign users also have the habit of independent station shopping, and more profitable. (C) derivation of ancillary services to realize the existing gold rush, naturally, with the sale of water selling tools. Domestic began to derive TK data analysis, software service providers, training on behalf of the operation, MCN agencies, and even TK selling number of intermediary platforms and so on. They earn intermediary fees by helping cross-border sellers achieve commercialization, while allowing companies to quickly reach cooperation with global netizens. Some of them even put the successful experience of a certain domestic voice to directly serve foreign netizens, after all, there are huge business opportunities everywhere. So the derivative services of TK, the variety will become more and more. Although TK has not yet fully entered the stage of commercialization, it does not affect its commercial liquidity. We can totally imagine the magical realizing power of TK short videos overseas! It will bring a steady stream of wealth to the cross-border industry. It can be said that short video must be the trend of media development, which is more advanced than graphic, conveys more effective information, has large user stickiness, and has the best live streaming cash. Because of the epidemic, the live broadcast is a complete outbreak, it will be a big trend in TK ~ the old A next detailed to the big guys to talk about the TK live bandwagon aspect ~ nine, TK live bandwagon I heard that do TK want to do live bandwagon? (A) TK Netflix live why so hot? Now the TK Netflix live at every turn a down more than a billion sales, what exactly makes this brilliant?TK Netflix live with goods is very hot, because there are dividends. What is the dividend? The dividend is a brief imbalance between supply and demand. There is an imbalance between the anchor's supply and the user's demand to watch and buy. When there are more people doing live broadcasts than watching live broadcasts, supply and demand will gradually equalize, and the dividend will disappear. At that time, everyone is fighting service, product, and even efficiency. (B) What is the underlying logic of TK live carry? First of all, dismantle the stakeholders of the live with goods: net red brand consumers What is the relationship between these three?TK net red with ultra-low prices to attract fans to buy, the more fans, the greater the brand's revenue, in turn, will increase the income of TK net red. As a result, all three benefit. Like a flywheel, the cycle repeats itself. (C) What is the connection between TK live streaming with goods and brands?TK live streaming, is becoming a new battlefield for major brands to sell goods. A brand is a container that holds consumer understanding, trust and preference. But with Netflix Live Streaming, it's the reverse order to build a brand. Because of the fans' preference and trust in the anchor, so as long as this anchor sells, it must be good. This is much more efficient compared to traditional marketing. More and more brands, through the Netflix Live Streaming, have increased their exposure and visibility, and are well known to consumers. This is the significance of TK Netflix live bandwagon for brands. So, some people may have questions, brands use this deep discount to exchange sales can be profitable? In fact, with the help of Netflix Live Streaming, the main role is to improve consumer understanding of the brand. As for profitability, it also depends on whether your product is good enough for consumers to actively spread. (D) how to keep the dividends?TK Netflix live this field, has a typical network effect characteristics. What does it mean? When the number of your fans reaches a certain threshold, a network effect will be formed. The more fans you have, the easier it is to attract brands and the more discounts on goods; the more discounts you have, the less money fans can spend on them and the more attention they will attract. Doesn't that seem like an Amazon flywheel? When you see the dividends of TK live streaming, what you have to do is not to take advantage of the dividends to harvest and cash in quickly. Instead, you have to keep pushing this flywheel, touching this tipping point earlier than others, and becoming a head anchor. Amazon pushed its flywheel for 20 years before it was profitable, and although the flywheel of TK live streaming with goods can not be compared with Amazon, it may only take half a year to want to be profitable. However, half a year will still be a lot of people can not wait. After all, as Warren Buffett said, no one wants to get rich slowly. (E) Where is the ceiling of TK live bandwagon? The constraint on TK live bandwagon is the total national time. Everyone has only 24 hours a day, and if you do this, you can't do that. It's like a certain sound in our country: if you watch Luo Yonghao's live broadcast, you can't watch Li Jiaqi's. Li Jiaqi live every night at 20:15, Luo Yonghao live every Friday at 20:00. In China, many people will choose to live in 20-22 points, because this time point everyone is free. Everyone is grabbing the time of the user 20-22 o'clock, so TK live bandwagon is the same, and will soon enter the stock competition. (F) The future of TK live with goods Looking back at history, we went from the initial shopping at the bazaar, to the supermarket, to mail order, to the convenience store next to your house, and now to the live shopping. These channels, in essence, are optimized through the "information flow" and "logistics" to improve efficiency. Consumption in a treasure, you can only through the picture and text to understand the product, the experience is poor. The advantage of live broadcasting is that it can display complex information. In spite of this, compared with offline stores, there is still a loss of "experience and accessibility". Perhaps, in the future, who can provide more efficient "information flow and logistics, will go where to buy. The direction of business, always toward the network density is getting bigger and bigger, the direction of the transaction cost is getting lower and lower evolution. Can replace the live with goods, must be with a more efficient business model of the "field". Old A summary: TK live with goods is very hot, because there are dividends. To keep the dividends of TK live, you have to dig the moat, take the lead in reaching the critical point of the number of fans.TK live with goods business logic, is the netroots, consumers and brands are benefited. Knowing that the ceiling of the live broadcast is the user's time will allow you to put in and out in front of the dividend. The next dividend lies in whether you can optimize the transaction cost and whether you can do a more efficient connection. Well, today I will share with you here, want to know more about TK cross-border knowledge, pay attention to the old A Zhihu number, the next issue will bring you more dry goods. The above is the old A organized about the TK powder operation practical dry goods! After reading and clicking a like, Tk has money to earn! Welcome to pay attention to, the past dry goods: the old A take you to play TikTok: TikTok international version of the jitterbug novice white from 0-1 to create explosive video nanny tutorials old A take you to play TikTok: Tiktok operation (jitterbug overseas version) is to do what the old A take you to play TikTok: epidemic of the domestic economy is slightly declining,