History of yamaha

The origin of the Yamaha brand The origin of the Yamaha name is the surname of the company's founder, Toranami Yamaha (Yamaha), who founded the company in 1887. Familiar with Western science and technology from his youth, Yamaha initially repaired medical equipment and also repaired organs, which eventually led to the birth of the Yamaha brand. Confident in the future of his business, Yamaha created the Yamaha Organ Company against all odds. Yamaha's success was based on his motivation, foresight and decisive style. These laid the foundation of the Yamaha brand and are an important spiritual asset of the Yamaha Group today. In the early years of the business, Toranami Yamaha produced mainly organs, and in 1900 began producing concert pianos and a growing number of other instruments of various sizes. Later, Yamaha's business diversified to include electronic music products, sporting goods, and even motorized bicycles. The development of audio-visual products, on the other hand, took place in the last decade or so. Yamaha's mission statement is: "To improve the quality of people's lives through the production and development of innovative, high-quality, and high-tech products." Yamaha's business philosophy is: "Customer first, quality first, people first, global service." With the customer as the primary goal, Yamaha tries to satisfy customers' needs in every aspect, from product design to production improvement to after-sales service, so as to make people's dreams become reality. Surround amplifiers have always been YAMAHA's best product, and YAMAHA's claim to fame in AV amplification is its colorful soundstage effects. Looking at YAMAHA's products over the years, one can see that sooner or later, their products will use their own developed chips. YAMAHA has done a lot of in-depth research in the field of surround sound and has produced a lot of effective results. Other manufacturers' chips cannot incorporate the results of Yamaha's research, so they will eventually develop their own chips. If you know how to enjoy music, you know the position and influence of YAMAHA in the audio-visual industry. Since 1986, YAMAHA has been continuously developing and producing home theaters, and has a leading position in the industry. In the early 2000's, the home theater was changed from 5.1 to 6.1 all-digital channels. Easy-to-use interfaces have become the hallmark of Yamaha's AV amplifiers, as with higher-caliber amplifiers, users have to adjust the various parameters on the TV screen. Frankly, that's too much of a switch, and the new feature makes it much easier to adjust all of the information on the display of the unit. Anyone who knows a little about Yamaha DSP amplifiers will remember that their chips are marked with a number beginning with YSS, for example: YSS-918 for "CINEMA DSP ENGINE" or YSS-908, which omits the DTS decoder. Tuning Fork Logo The three crossed tuning fork shapes of the Yamaha logo represent the partnership between the company's three pillars - technology, products and sales - while the circle signifies the company's never-ending vitality in the world of acoustic music. The logo also symbolizes the three fundamental musical elements: melody, rhythm and harmony. Enlarged design 1898 A phoenix holding a tuning fork was designated as the trademark of the newly established Nippon Musical Instrument Company. 1927 Trademark with a tuning fork and the Yamaha logo phrase. 1934 Trademark widely used in newspaper advertisements and catalogs. Enlarged Pattern 1937 Trademark applied for by the Yamaha Organ Company. 1937 Trademark applied for by the Maha Piano Company. 1937 Trademark with only the tuning fork logo. 1956 Trademark filed for musical instruments. 1959 Trademark for musical instruments. 1964 Trademark for motorcycles. 1967 Introduction of standardized logos; the reverse-white format is designated as the universal choice layout. 1980 1967 The reverse white format is designated as a standardized logo. 1987 Logo used for company logos. 1998 Current designation has standardized and alternative versions of the tuning fork logo. Yamaha Logo The Yamaha logo, which combines the Yamaha tagline and the tuning fork, was adopted in 1967, in keeping with the original intent of standardizing the tuning fork logo. Yamaha has used various styles of logos over the years, and currently uses the Yamaha logo designated in 1998. 1967 Designated Yamaha logo. 1980 Logo updated with simple lines in the standardized version. 1987 In honor of the 100th anniversary of the company's founding, the company's name was changed to the Yamaha Group. The tuning fork part was removed to emphasize the Yamaha name. 1998 Designated as the standard and alternative version of the current Yamaha logo. Yamaha History 1887 Torakusu Yamaha succeeds in making the first organ and receives many orders from the start. 1897 Nippon Gakki Co., Ltd. is established, with Torakusu Yamaha as its first president. Fulfills its first overseas order: 78 organs are exported to South Asia. 1900 Production of upright pianos begins. 1902 The first grand piano is produced. 1903 Started making fine furniture, utilizing its experience in woodworking. 1904 Yamaha's pianos receive high marks from participants at the World St. Louis Fair. 1914 The first harmonica is introduced. A year later, Yamaha exported its harmonica to the world. 1922 Production of hand-cranked phonographs begins. 1930 Founded the world's first audio research laboratory. 1931 Designed the sound system for Japan's new Parliament Hall. 1932 Started mass production of pipe organs. 1935 Launch of the Magna organ. 1942 First acoustic guitar produced. 1951 Yamaha Corporation building completed in Ginza, Tokyo. 1953 President Genichi Kawakami begins his first overseas tour. 1954 A music education system is established. The first Hi-Fi player is produced. Company specialists utilize metallurgical technology to produce Yamaha's first motorcycle: the YA-1. first year's product: a 125cc motorcycle. 1955 Yamaha Motor Co., Ltd. is established as a result of the successful development of the Yamaha motorcycle. 1958 The first overseas subsidiary is established in Mexico (Yamaha de Mexico S.A.). 1959 Technical Research Institute is established. 1959 The Technical Research Institute is established. Developed the first electronic pipe organ, the electric piano. Yamaha utilizes its expertise in materials to assemble a line of equipment with reinforced glass construction. 1960 Yamaha International Corporation is established in the U.S.A. 1961 With the successful use of archery equipment, develops and sells the first FRP ski sled, and diversifies into the production and sale of alloy products. 1962 Yamaha Entertainment Co. 1964 Successfully held the first electric piano competition. 1965 Production of wind instruments begins. The first overseas Yamaha Music Academy is established in Los Angeles, USA. 1966 Yamaha expands its business in Europe and consequently establishes Yamaha Europa G.m.b.H in West Germany. The Yamaha Music Foundation is established. Sales of guitars and drums begin. Yamaha Music Academies are established in Mexico, Canada, and Thailand. 1967 Nemu-no-Sato, the only resort that combines entertainment and music, is built. Develops the CF platform grand piano. 1968 Yamaha produces the first Hi-Fi stereo equipment. 1969 Sviatoslav Richter takes the CF platform grand piano on tour to Italy. 1970 The first World Pop Music Festival is held in Tokyo. 1971 Started production of semiconductor products. 1972 Hosted the first Children's Song Contest. Yamaha develops a new organ in cooperation with the Vienna Orchestra. 1974 Yamaha develops the 1,000-nanosecond beryllium membrane loudspeaker (NS-1000M), the first synthesizer, the CSY-1, and the mixing console, the PM-100. The Tsumagoi Resort, a resort featuring music and sports, is opened. In West Germany, Yamaha held the first release of children's compositions outside of Japan. 1975 Yamaha Sports Equipment Factory introduces a variety of tennis rackets. Started original production and sales of fine furniture. 1976 Begins production of electronic products and electric pianos. 1977 Wind Instrument Studio established in Tokyo. 1978 Established Wind Instrument Studio in Hamburg. 1980 Established the Piano Technology Research Institute in Tokyo. Started sales of portable keyboards. 1982 Develops and sells golf clubs made of composite materials. CD-1 compact disks are released. The first digital piano is introduced. 1983 Yamaha manufactures and sells the Clavinova and DX-7 digital synthesizers. Launches the CF grand platform piano. Production of customized LSIs begins. 1984 The first automated industrial robot is produced, combining a wide range of specialized technologies. 1985 Yamaha Movie Studio is established in Tokyo. 1986 Yamaha's digital sound field processor, the DSP-1, is launched. Established the Wind Instrument Studio in Vienna. 1987 Opened the Center for Piano Artists (C.E.A.A.) in Paris. Establishes a movie studio in London. Yamaha establishes the first Band Explosion World Final in Tokyo. On the 100th anniversary of its founding, the company changes its name to Yamaha Corporation. 1989 The Museum of Modern Art in New York houses Yamaha's WX7 wind instrument and musical instrument digital interface (MIDI) controller. The first CD recorder is launched. 1990 A sample showroom opens in the former East Berlin. 1991 Yamaha's total production of pianos and wind instruments exceeds five million units. Celebrated the 20th anniversary of the Children's Songwriting Society. The Museum of Modern Art in New York houses Yamaha's YST-SD 90, the Active Servo Processing Speaker. 1992 Fin Christian Jagge (Norway) wins a gold medal at the Winter Olympics in Albertville with the PROTO-SL ski sled. wins a gold medal at the Winter Olympics in Albertville with the PROTO-SL ski sled. Yamaha receives a letter of commendation from the Vienna Philharmonic Orchestra. Kemble & Company (UK) receives the Queen's Award for Outstanding Achievement in Foreign Affairs. 1993 Manufactured the world's first titanium golf clubs. Sales of the Silent Piano, the VL1 and VP1 virtual sound synthesizers, and the CD recorders CDE-100 and CDE-100H10 begin. 1994 Sales of the Grand Piano Silent Series begin. 1995 Started sales of digital pianos (the Silent Brass System and the GranTouch). 1996 Releases the DTX Silent Session Drum, the top-of-the-line model for electronic drums. 1997 Yamaha Kagoshima Semiconductor Equipment receives ISO14001 certification. Stanford University and Yamaha announce the Sondius-XG joint licensing program. Ryuichi Sakamoto proposes Internet MIDI Live for the first time. Silent Violin is introduced. 1998 Kakegawa Piano Factory and Yamaha Electronics Manufacturing (Malaysia) Sdn. Bhd. obtain ISO14001 certification. Denis Matsuev performs for the first time on a CFIIIS Grand Piano at the Tchaikovsky International Piano Competition. Sales of Silent Cello (Grand Piano) begin. Combined various specialized technologies to produce the Digital Sound Field Processor - a standard home theater system. 1999 Yamaha Metanix Inc and Saitama Brass, Yamaha's Pandan metal factories, receive ISO14001 certification. Sales of multimedia audio systems for computers begin. 2000 Yamaha begins licensing activities for new digital network interface technology (mLAN). Launches Mobile Phone color ringtone business for cell phones in Japan and Taiwan. Yamaha creates a commemorative piano to celebrate 100 years of piano manufacturing. Establishes Yamaha Music Communications Co., Ltd, a record label. 2001 Establishes an audiovisual products sales subsidiary in Shanghai. All Yamaha production sites are ISO14001 certified. Established a musical instrument sales subsidiary in Korea. Launches a Silent Guitar. 2002 Archery equipment business is discontinued. Begins sales of the Silent Viola. Yamaha begins sales of the Elecrtic Violin. Establishes an investment holding company in China. Establishes AV/IT manufacturing company, Yamaha Electronics (Suzhou) Co. Establishes a holding company in Europe. 2003 Launches "Vocaloid" digital sound synthesis technology. Establishes a musical instrument manufacturing subsidiary in China. Exits the CD-R/RW business.