The first thing I'd like to say is that it's not a problem to open this store.
Here I want to throw cold water on everyone.
While the online network of major franchise operators, the cause of the highly respected elderly, but not necessarily very good to do.
Opened after the closure, but also a few.
The influence of the big point, counting Hangzhou's golden years.
Of course, there are also better ones. For example, Jinhua's Golden Years has been on TV three times in a row and in the newspaper three times. The sales are also good.
Opening a successful store for the elderly has the following conditions:
1: find a suitable store.
Whether you admit it or not, half of the store by the front, this is absolutely the truth, you can ask all the people who have done business, they will agree with this point of view. Now the rent is so expensive times, the importance of the proportion, more up to 80%. So, you need to find a storefront with cheap rent and a focused target customer base. On this issue, there are two suggestions:
If you have more money, you can rent a house in the city center, so the cost is about (I do not know which city you are). Rent 50,000, the first purchase of 8,000, decoration costs 7,000, other equipment 1,000, liquidity 4,000. This is about 70,000 yuan.
If you don't have a lot of money, you can try your hand at a neighborhood with a high concentration of elderly people. I personally feel that this is actually a better way to go. In fact, the city center, the mapping ability of the elderly is not very strong. Because of the poor mobility of the elderly, the effect in the city center is not necessarily better than in the community. The specific way to expand is to use the community to surround the center. If one neighborhood is doing well, open another one in another neighborhood. Of course, there's also the neighborhood storefront. To be on the safe side, it's a good idea to do the following. In front of the store you are going to choose, carefully observe the flow of people throughout the day, preferably the whole day Oh, if there is time for two to three days (many business is great, in fact, are made out of this way.) . Other work can be a little sloppy, store location work, can not be sloppy. The best, age-phase records. Also, keep in mind that the radiation range of your store, probably within one kilometer, and then far away, in fact, do not think, the radiation capacity is very small.
On the store location, our website has a lot of related articles, you can do as a reference, those articles are from the network to find, y sympathetic, recognized, please be sure to look at, and choose to learn from.
2: have the right supply channels. People think of opening a store for the elderly, a large part of the people, from contact with those franchisee ads to start. Really think of their own people, a very small number of people. I was introduced by a friend to get involved in this industry, my friend, but also from contact with the Beijing Golden Years ads began to think of. I raise these questions, naturally, I have to mention the shortcomings of a few major franchise companies, not intentionally attack, but the facts make it so. In fact, the company and their business is not much conflict, we do not care whether you join them, we just use their own cheap and credible quality, to attract your cooperation. Oh, not to talk about cooperation, back to business.
Because I am currently working with a number of senior store, so basically join the company, have some understanding. There is this right to speak about their advantages and disadvantages. First of all, the Golden Years it, because he is on the network is the most ferocious publicity campaign. Not only in some of the big portals for advertising, but also special care of some people in the major forums to send messages advertising. Invite celebrities to do endorsement, please professional design company to design store \ website \ publicity materials, a variety of market research, analysis, ah, a lot of data, (Oh, of course, they are favorable to their own data). And other kinds of franchise companies, the same business analysis is very exaggerated. Like this slogan: open a "Golden Years senior products store" total investment of more than 20,000 yuan, the annual profit of up to 30 million, which is only a "static" state store profits, known as the profiteering industry! Definitely is advocating. Now open the Golden Years, who did? So Golden Years is a very sophisticated franchise operator. Speak some facts in their favor, not speak some facts against them, and then use exaggerated techniques to show the results, luring you to join.
Their advantages are: 1. goods category is more complete (medical category is weak, a lot of bad sales of things put in it) 2. goods quality is relatively good 3. brand design store design features 4. just opened the store publicity class \ decoration class attached to the product is more complete
Disadvantages are also very fatal: 1. joining fee is high 2. high wholesale price of goods 3. high profit product is relatively small, the medical category is weak, but not to say some facts about them, and then use hyperbole to show the results, to lure you to join. Medical products are weak, the sales of bad crafts bit more things to the franchisee stream of low profit margins 4: after joining the franchise sub-store care little, almost regardless of the following dead or alive.
The Golden Years opened for a long time, opened a good few. When I first started, the response was good. Because there is a high grade store design, the products are also high grade, more attractive to the eye, the actual buyer is relatively small. Elderly people, after all, play taste is not much, have suffered like practical ah. So my advice is, if not in the big city, the humanities taste is relatively high city, these things are still too avant-garde. Because of the burden of the franchise fee \ renovation costs, and profit margins are relatively low, or do not choose the Golden Years. The only rely on the Golden Years, want to operate in small and medium-sized cities, the survival rate is really not high.
Oh, the golden years of a single store, if you find a more suitable source of goods in the late, but also better to survive. In short, I suggest that you, if you join the golden years, must address some of the shortcomings of the golden years. In particular, the high price of goods into the problem, do not solve it, will find that the business situation is not as good as one day.
Then said mom and dad it, that is, 88mama. registered location is Shanghai, in fact, the headquarters in Yiwu, so I know more about it. There is no physical store, just two or three people to operate, service nearly a hundred to join the sub-store. Advantage is the joining fee is low, the price of goods is relatively cheap point (in fact, the quality of goods decreased for the premise of their profit point, but a little low). Their attraction is that the franchise fee is as low as 1,000 yuan, and the wholesale price of goods is cheap. Because a lot of people open this store is not rich, so choose to join it a lot of people. I know of a store for the elderly in Jiangshan, closed two or three months ago. I just found his contact information and got in touch with them, and they are already preparing to close. Sadly, their head office has never cared about them, not even a phone call to ask about their business status.
In my opinion, the closure of 88mama's store is almost inevitable. The product is too little, to the wholesale price list of the sub-store, just more than a hundred varieties of price lists, just more than a hundred varieties! Which there are many is not good to go things, really can be used as the main product, is really less. And the quality of goods is too poor. I do wholesale, I know, the same thing, the same name, with the same material, can have different prices. You get what you pay for. 88mama seems to be playing a game. They go to the market, they go to the internet to find such products, and they find the cheapest ones. For example, for a walking stick stool, they go to the internet, look for the cheapest, call the manufacturer, and just ask for the price, not caring about any specifications. Find the cheapest, then order. Then to maintain their own high profit margins, they reported wholesale prices. Literally decent, look at the name is the same, but the price is so advantageous. When you receive the goods, you will know, no wonder it is so cheap. 88mama's medical products are the same disadvantage. Because medical products need to understand some medical knowledge, they franchisees are not so much time to learn, so the medical class and massage and health care class is not very understand. At the same time because medical suppliers are not very good to find. Looking for big brand manufacturers, their sales do not go, manufacturers do not give. Looking for small manufacturers and do not understand, so the Golden Years and 88mama are doing less. I'm afraid of choosing a bad, and problems. (Elderly people, if the medical things out of the problem, but the consequences are serious ah.) In addition, they do not have a physical store, how to know which product effect is good, which is not good. So sex, do not do or try to do as little as possible, hanging a few products to fill the facade.
Single product, low quality, also appeared in Shandong Fu Ankang body. Fu Ankang's predecessor seems to be the disabled supply station. So medical products do relatively more, from cheap to high-grade, medical class have. After joining the service, do is also better than the previous two, I heard that each year there are excellent selection of franchise activities. Franchise fee is low, minimum 1000 yuan to join. But he looks more like an old Disabled Persons' Federation service station, because in addition to medical things, life class basically do not do. His headquarters in Shandong, do medical class has an inherent advantage, do life class, where to find the source? Good in medical products, profit margins can be, so the current Fu Ankang. But there is a problem to pay attention to, if so many medical products in the sale, but there is no medical device license, in case someone to find the fork, you are in danger Oh, immediately to close down.
Oh, as long as the business, someone to find fault is very easy. Business is bad when less, business is good when, those red-eyed competitors are not eaten dry rice. Besides, if you just do medical products, you do not need to Fu Ankang there to get goods, not cheap, just Shandong medical products in the country compared to the quality of relatively close to it.
Because the time to enter the industry is not long enough, so other companies to join, contact is still very little, can only talk about the most popular ones.
Summary, the beginning of the time, rely on the franchise company, that is good. Later, you must learn to be independent ah . They have some **** the same weaknesses. Products do not meet the sales, some products are not enough strength, less new product development, relatively high prices, product quality assurance is not very good, the transportation time is long transportation costs are high.
In my opinion, to open a successful store for the elderly, the source of goods to have the following guarantees.1: the supply of products to sell (not to say that no matter how good to sell, a brain recommended to you, it seems that the product category is very full) 2: the supply of prices are relatively low 3: the supply of a more stable 4: often have new products (this is also very important, if the old customers to come to the two times that you do not increase the new products, then he will not come to you to shop here. Then he will not come to you here to shop)
However, do not want to go looking for all the suppliers, it is impossible. There is no such thing as strength. The old man's store, there is a characteristic, the products are many and varied. If you put your mind to spend on the goods, your time is not enough, not enough money. So to find a to a few good suppliers (in fact, our company is a good supplier, huh, do advertisements
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