It is simply a fantasy, not only line and very line, Sony in the film and television industry is also famous, not to mention the monopoly of cell phone camera, and camera COMS camera almost 70% of the world, Panasonic has been a new energy leader, such as home appliances, such as low-value-added appliances have long been thrown out.
Toshiba Sony can not? Question recognize these two things, a gyroscope a civilian 2.4 meters 240 km orbit shot 30cm resolution lens know which two you say?
Characteristics of Japanese companies:
1. Usually good at improving and optimizing, rather than inventing
2. For example, the patent for the metal touch molding machine belongs to the U.S., but the U.S. doesn't produce it, and the patent was granted to a Canadian and a Japanese company, respectively. Japan to get the patent, not copy the production, but to do further improvement, optimization, Canada's machine can be said to be the prototype, the production of Japan's machine to be much better.
In the past, the improvement and optimization of the Japanese company's advantage, Japanese products have been used in this way, computer memory and automotive products into the U.S. market. Now, with the emergence of Chinese companies, Chinese products are imitated in all aspects, no matter how poor or rich the other side, there is a corresponding product. Photovoltaic, LED, LCD, ships, and even high-speed rail, Chinese companies have direct and simple imitation, optimization and improvement, in an industry not only all-round penetration, but also all levels of low-cost competition. Not only is Japan unable to resist, the United States Trump also worried about it!
The second, Japanese companies have perfected a variety of forms and processes, in an attempt to be sparse. Because of this, too many departments are set up, strategy implementation is difficult, coordination and cooperation is inefficient, and the cycle of developing products is too long. (Note: Germany and the U.S. are also inefficient and have equally long processes). Another point, Japan is a meticulous spirit of doing things, stereotypes, single, so Japanese companies have been able to improve and optimize a lot of excellent accessories, components, machine tools. Look at the long end of this is very favorable! But the overall market, Chinese companies have done to improve the side of the product, fast, first to occupy the market. Perhaps it is too difficult to accept the reality, perhaps confused by the phenomenon, some Japanese companies began to sit up and down, repeated forgery repeatedly exposed! Part of the Japanese companies serious, dedicated spirit began to collapse!
The third, Japanese companies like to work behind closed doors, to improve optimization is to stay within the enterprise, the product is not listed, has begun to take the idea for the customer, "Panasonic ideas for life", from 2003 has been used for ten years to 2013, Panasonic huge losses!
The era of lack of food and clothing is gone (not what you give me, what I have to accept)! And fashion is the best window to observe the change of the times, you can see the public mind changes:LV bags are no longer popular, bags, clothing began to pursue niche brands, popular personalized, customized version. If, however, your product is now still in my way, attempting to hold the customer's nose, then your product will be ignored, blind!
Japanese companies are more adept at product quality, performance enhancement, appears rigid, like a feature phone. Chinese companies start from the phone is not their own development, beautify the desktop theme UI, shorten the boot time, clean up the storage space, so that the first MIUI system after the millet phone.
Chinese companies have gradient colors, Japanese companies have monochromatic richness. In the 2000s, when Sony Ericsson's cell phone was first developed, the Japanese sent a commissioner to supervise an OEM company and stayed up all night every day, changing the production program again and again. But in the end, Sony sensor imx series is the only Japanese cell phone left in the light!
Europe and the United States focus on basic research, over time, the birth of many great inventions, perhaps like a woman in labor, the invention of the end, she was too tired to care about continuing to improve, thinking that they can be high up!
Nowadays, the long end of a country to look at the accumulation of basic research, the short end to look at the derivatives of the invention (the ability to improve and optimize) to reproduce the value. Times forward, you only forward, the gap is shortening, the turn is getting faster ......
Who says they can not? Others just switched careers. Cut out white goods and downstream low-end manufacturing, others are now doing high-end products to go!
Toshiba's nuclear magnetic **** vibration, Doppler color ultrasound, high-end dialysis products, digital X-ray machines, chips, data storage, people are the king of high-end medical equipment, China's annual imports of color ultrasound to Japan, X-ray machines, magnetic **** vibration of Toshiba accounted for more than half.
Sony is the king of high-end TV sets, high-end electronics, headphones, audio, high-end cameras, top ccd, digital cameras, cell phone cameras (global share of the first), Sony in the audio-visual equipment, live television, broadcasting system, the world's number one.
Panasonic has high-end razor, high-grade home appliances, high-grade lithium batteries market share first, high-grade lithium batteries specializing in supplying Tesla, and laptop computers, although the share is not very large. But the quality is really awesome and quite durable! It is said that the U.S. Army's military laptop, there are a lot of procurement Panasonic!
Sharp has already put the LCD panel technology (low-end products) has been sold to domestic enterprises, and now also doing laser printers, high-end laser TV. Do not make money are thrown to Chinese companies, making money to keep their own slowly.
Sanyo, still the king of the battery R & D field, has sold the low-end appliance industry to Chinese companies. Sanyo is said to be held by Sony and Toyota! Other industries are unknown!
This damn me is not stupid, you go to the e-commerce, super to see how much Sony TV? The same domestic how much? The same indicators you take the price of domestic to see people Sony sold to you? Not pandering to foreigners, not as good as others to recognize, do not masturbate all day.
Where not? People powerful place you do not know, wake up, Toshiba in the chip has done the world's top five, Panasonic in the new energy parts is the world's largest, Sony in the automated driving is also pivotal, Sanyo trade is one of the world's top business associations
The fact is true. Toshiba energy system president introduced, Toshiba year to do white goods annual revenue of up to 400 billion yuan. But after the collapse of the bubble economy, Toshiba gradually withdrew from the TV and white goods industry, the relevant technology transfer to China's Hisense and Midea.
Now China's white goods market, almost controlled by the United States, Gree, Haier and so on. Japanese companies in a comprehensive rout, we have been very difficult to find Toshiba, Sony and other Japanese brands. However, according to the president of Toshiba Energy Systems, Toshiba's revenue reached 240 billion yuan in 2017, with a profit of 4 billion yuan. Toshiba's annual revenue is expected to return to 300 billion yuan or more by 2019.
In fact, Japanese giants such as Panasonic and Hitachi have successfully transformed. Sharp, which was a step slower in its transformation, ran into problems and was acquired by Foxconn's Guo Taiming; Sony's transformation was not resolute enough and is still in a precarious state.
Toshiba completely withdrew from the white goods, entered the large nuclear power, new energy and hydrogen fuel cell power plant business field, at present, to support Toshiba's core business is the globalization of the layout of the upper reaches of the heavy industry business, as well as nuclear power, new energy, hydrogen fuel cell technology. Such Toshiba is no longer well known, and there is no volume of the year, but the bottom of the heavy industry technology is much thicker.
Disappeared in the front-end market, and stood firm in the upstream market. Toshiba's successful transformation, almost epitomizing the transformation and upgrading of the Japanese economy. From 2000 onwards, suffered a blow to the bubble economy, the end of the market defeat of Japanese enterprises, began to two paths of transformation:
First, from the quantitative growth to the quality of growth in transition, and second, from the domestic market again to the international market transfer
In the last century in the 70's and 80's, Japan's rapid economic growth, the electronics industry to seize the opportunity of the technological revolution to rapidly rise. Japan's electronic watches, electronic games, color TVs, refrigerators, air conditioners, feature phones and other white goods and electronic products are popular around the world. At that time, China imported the most home appliances are Japanese home appliances.
However, after the outbreak of the bubble crisis in 1990, a number of Japanese companies in business difficulties. China's Haier, Gree, Midea, Hisense and other home appliance companies with cost-effective advantage gradually seize the Chinese market, Panasonic, Toshiba and other Japanese companies gradually in the terminal market eclipsed. South Korea's Samsung, LG rose to replace Sony, Sharp became the world's largest color TV supplier.
In the field of Internet and information technology, the Japanese electronics industry missed the best time to digitalization, networking, intelligent transformation. The United States Microsoft, Google, Apple, Intel, Qualcomm, etc. firmly grasp the technical standards and control.
In the last three decades, Japan's home appliance and electronics industry is almost in a desperate situation, with the suppression of the United States technology companies, China's cheap products to seize, and South Korea's technological attack on the latecomer.
The so-called "poor is thinking of change", the Japanese business community opened up a big reflection, big change, Sony put forward revitalization plan, Toshiba, Panasonic and other have divested the home appliance business, Toyota, Honda vigorously to expand to the international market.
They are to the upstream core components and commercial field transformation, many companies from the B2C field to the B2B field. Panasonic from home appliances, expanding into the field of automotive electronics, residential energy, business solutions; Sharp turned to health care, robotics, smart homes, automotive, air safety technology; Toshiba entered the field of large-scale nuclear power, new energy and hydrogen fuel cell power plant business.
After a decade of hard work, many companies have turned a profit, business has steadily recovered, technology is more solid. But it is Sony that has been the most volatile.
Sony has a huge end-market business, with products covering televisions, cell phones, game consoles, audio and video, computers, and so on. This company, although shouting revitalization plan, trying to make drastic reforms, but has never been able to give up the terminal market, failed to resolutely transform to the upstream technology field.
The TV business is Sony's base, Sony has been refusing to give up this market. 2013, Sony revenue increased by 14.3% year-on-year, but a loss of $1.25 billion. From 2002 to the present, Sony's transformation is not considered successful, revenue and profits have been unstable.
Back then, after seeing Sony's CES booth, Panasonic CEO Kazuhiro Tsuga said, "Anyone can make a TV set today, but it will happen with smartphones. It's not just TVs." This statement speaks to Sony's problem, but also speaks to the general trend of transformation of Japanese companies.
By 2002, Panasonic had lost money for two years in a row, which led directly to the ouster of Fumio Ohtsubo, the previous president of Panasonic, and the delisting of Panasonic from the New York Stock Exchange (2013). However, Kazuhiro Tsuga was appointed to take over as president.
Kazuhiro Tsaga decisively abandoned the plasma TV business, which he had invested in continuously for 12 years, and cut a lot of home appliance terminal business, and reformed the Panasonic Group into four major companies, namely, residential equipment and machines, environmental solutions, automotive electronics and mechatronic systems, and connected solutions. 2013, Panasonic turned around, realizing a net profit of nearly $1.2 billion. Since then, Panasonic has successfully transformed and developed smoothly under the leadership of Kazuhiro Tsuga.In 2018, Panasonic's operating revenue and profit reached 7.98 trillion yen and 380 billion yen, respectively. This is Panasonic's best result in the last seven years.
Today, the home appliance business unit still has the largest revenue scale, accounting for 32% of Panasonic's total revenue. However, Kazuhiro Tsuga made it clear that the traditional home appliance business has peaked. Panasonic is strategically developing the automotive electronics and mechatronic systems segment, which already accounts for 29% of total revenue. In this business, Panasonic and Tesla *** with the investment in power battery factory.
In addition, the environmental field, especially energy saving, environmental protection and safety technology, is the focus of Panasonic development. Tsuga Ichihiro said that in order to solve environmental problems, countries are expected to invest in three areas of hydrogen, water and air to reach the scale of 100 trillion yen by 2030.
After the gradual withdrawal of Japanese companies from the public eye, gradually transformed to the upstream technology industry. Today, Sharp's LCD panels, Panasonic's lithium-ion batteries, Sony's cameras, Asahi Glass's panel glass, these core technologies and components are hidden inside each brand's smartphones, large-screen TVs, tablet PCs, electric cars, and so on.
Under the pressure of the recession, not only home appliances and electronics companies, but also many other Japanese companies, have strengthened the upstream and core technology investment.
For example, Hitachi smart grid, elevator nuclear power technology and other infrastructure equipment performance steady growth, Mitsubishi force in hydrogen fuel cells,
Not the Japanese companies can not, but too far ahead of the time is not suitable for national consumption.
This is the same as the eighties and nineties it, low-end domestic indeed sales accounted for part of the band, but the high-end still have to look at Sony, Panasonic, Toshiba these it.
The technology of Japanese companies you think the Chinese people can afford to spend? I'm not looking at the meaning of flat, but the height of the people indeed not suitable for the Chinese civilian market consumption it.
Japan's monthly income of more than 20,000, we have a monthly income of more than 5,000, Japan according to the country's spending power out of a refrigerator and washing machine on tens of thousands of people can consume at home, to the domestic consumption can not afford to, so the good quality and cheap things as a great economic disparity between the countries how to get?
Why doesn't Apple go to Africa to sell cell phones? The first thing you need to do is to get your hands on a new cell phone, and you'll be able to get it to work.
You let Sony come out with a 599 cell phone, you let Matsushita come out with a 599 washing machine, how do people get it? All sorts of low-end things a mess, and finally found that the price of things can not afford to use any of their own technology, because the cost is not enough chanting? I said is not this meaning of it?
Not to mention the fact that now, before these products can be used by ordinary people?
Now you can think that these brands do not work is definitely a small idiot, indeed, now we have a lot of technological advances, but there are still many more than ten years gap, these years the Japanese companies are not in place to eat the old capital, so much college graduates are not studying for nothing, think of us a few stay in the United States to stay in Japan to learn to come back to the talent, but the Japanese that is dozens, hundreds of talent rate of it. The rate of the hundreds of talents.
A lot of things I said will be scolded, but it is true that Japan's technology is still very advanced, we still have to slowly catch up.
How do you know that people can not, they just smooth transition, do not do low-profit home appliances, and important core technologies are others, South Korea is also afraid of these Japanese companies to give them out of stock, high-end medical equipment, etc., and Sony involved in the entertainment media game industry, etc., the core technology and components of the production and development, they are still the leader, more to go outside to walk around, do not do! Frog in the bottom of the well, don't be arrogant, we are very far from others, we only learn with an open mind and not be ashamed to ask, in order to move towards the road to recovery.