◆Competitive Advantage
Holographic projection can be applied to many fields and can also be used in various environments. And the price is relatively low. Generally, a complete set of holographic projection equipment costs around 200,000 yuan. Moreover, technically speaking, holographic projection is also very different from traditional projection: the clarity, fidelity and three-dimensionality of the imaging are superior to traditional projection technology, breaking through the limitations of traditional projection, and the spatial imaging becomes colorful. The contrast and clarity are very high, and the sense of space and vision are also very shocking. Therefore, holographic projection technology will produce a shocking display effect; the impact displayed by holographic projection is not limited by any space and venue, and the display modes are very rich. The methods are also relatively diverse, such as: 360/270-degree holographic projection, phantom imaging, mirror holography, single-sided holography, holographic windows, etc. Each display method has its own advantages
◆Competitive disadvantages
Due to the low technical level, the current application of holographic projection technology is not very popular: According to the principle , costs, and effects, the currently more mature holographic projection technologies can be roughly divided into four categories: According to the differences in principles, costs, and effects, the currently more mature holographic projection technologies can be roughly divided into three categories: polarized three-dimensional, three-dimensional three-dimensional and DLP link technology.
Polarized 3D: It requires two projectors to be used together, which increases the cost. The positions of the two projectors need to be accurately adjusted and cannot be moved at will, so later maintenance is more troublesome.
Stereoscopic 3D: There are fewer film sources of this specification, and the use of infrared transmission signals is easily restricted by the viewing angle. Therefore, in order to allow audiences at different locations to see stable 3D images in the theater, a lot of additional devices will be needed. Infrared transmitter to achieve.
DLP link technology: There is less content, which affects the popularity of this technology.
However, I believe that with the continuous development of technology and the continuous improvement of technical level, holographic projection will be widely used in everyone's life, some of which can only be seen in movies.
◆Opportunity
The industry said that the sudden outbreak of Pokemon Go in July this year and the holographic projection CG performance that shocked the world in the last 8 minutes of the Rio Olympics closing ceremony all showed the beginning of augmented reality. Demonstrates strong application potential. At present, technology giants such as Samsung and Facebook have joined the field of holographic technology. The market's continued attention to holographic projection technology shows that this technology has good market development potential.
◆Threats
Currently, holographic projection technology is still in the development stage. Although promising forms have emerged, due to the immaturity of the technology, promotion is subject to certain restrictions. In the process, similar banned products emerged.