Since the introduction of GPS, with its high precision, all-weather, global coverage, convenient and flexible and high quality and low price attracted many users around the world. At present, the domestic GPS application development momentum is rapid, in just a few years, the application of GPS in China has been from a few scientific research units and the military sector rapidly expanding to various civilian fields, GPS is widely used to change the way people work, improve work efficiency, and bring great economic benefits, has a broad application prospects.
Particularly during the "Tenth Five-Year Plan" period will be based on the premise of sustainable development, the establishment of rapid passenger transport and freight logistics of intelligent integrated transportation system. The development of intelligent transportation (ITS) has been written into China's "Tenth Five-Year" comprehensive transportation system development plan, can effectively regulate traffic behavior, realize the modernization of various modes of transport, improve infrastructure utilization, so that human beings have an efficient, leisurely living space. Therefore, the application market of satellite positioning system has formed a huge industrial demand in China.
Domestic market conditions
After years of development and cultivation, China's GPS vehicle tracking system market has now reached a point where it is possible to enter the scale of the development period, especially from last year, Beijing's bid for the Olympic Games and logistics and distribution to promote the development of the GPS vehicle tracking market, at the same time and increase the number of companies to cut into the industry, a number of more mature products to the market, the project thousands of vehicles And tens of thousands of vehicles of the program is also being introduced. Once the cities of buses and cabs project has started, especially the implementation of the application of long-distance transportation vehicles, it will be possible to out of the momentum of explosive growth. Long-distance transportation, for example, China has 4.3 million freight cars and 1.7 million passenger cars, which is GPS in logistics and transportation management can play a significant role in the field of its application of market demand is urgent, huge potential. From a practical point of view, in recent years, China's transportation market continues to heat up, a variety of logistics systems have shown a clear demand for GPS vehicle monitoring and management system. It is estimated that the total number of vehicle tracking systems installed in 2001 will be close to and exceed 100,000 units. In the "Tenth Five-Year Plan" at the end of the annual increase of at least 300,000-500,000 vehicles.
But it is worth pointing out that, from the GPS application, all the GPS chips and OEM receiver boards are imported, and there is no development of high-level machine and system. In GPS vehicle tracking, the GPS core positioning products used are mainly sourced from the United States, Japan, South Korea and Taiwan, etc. At present, few domestic merchants develop core positioning products, basically in these core products on the secondary development, the production of vehicle-mounted terminals, self-navigation and hand-held locators and other products. Foreign GPS manufacturers can be a long-term foothold in China's GPS market, obviously inseparable from its product technology. Take the U.S. GARMIN company, a large share of the GPS market in China, its GPS handheld series, whether it is the machine performance, internal functions, user interfaces, reception sensitivity, or machine packaging, size, sense of sight and feel and so on, none of them are well-designed.
Another major foreign producer of GPS JAVAD is not lagging behind, its OEM products are currently the best technical performance of the GPS / GLONASS dual-star dual-frequency high-file OEM products, 1PPS accuracy up to 25NS, with in-band interference suppression. From Japan's ICOM company also in the early 1980s in the twentieth century on the basis of its excellent quality, excellent performance, perfect after-sales service into the Chinese market, occupying a larger share of the radio communications market. Canada's CSI, the U.S. PCC will not let this huge market to the above international GPS giant. CSI has become the leading supplier of beacon receiving products, and the U.S. PCC in the GPS differential has its unique advantages, has become the world's more than 80% of the GPS manufacturer's designated special wireless digital transmission radio.
While the supply of key GPS components such as GPS chipsets is still in the hands of several foreign manufacturers, domestic manufacturers have little opportunity, but the products and services derived from GPS can still bring very substantial gains, is a very worthwhile investment in capital and manpower in the new field. For example, the production of cell phones manufacturers can be included in the GPS function of future product design, and the development of other electronic products manufacturers can also consider the combination of GPS and existing products, so that the product is more in line with the trend of functional diversification. GPS provides geographic location is expressed in longitude and latitude, there must be an electronic map in order to play a role in the efficacy of the electronic map developers in China also means unlimited business opportunities. This means unlimited business opportunities for our electronic map developers. At present, the cost of GPS system has been greatly reduced, GPS system will be more widely used.
Huge market space
Currently, China has a large number of cabs, 4.3 million freight cars, 1.7 million passenger cars and all kinds of ships more than 900,000, railroads and aviation also has a considerable number of transportation carriers. Domestic logistics industry is a sunrise industry, the development of the logistics industry will inevitably bring about a rapid increase in all types of transportation carriers.
With people's monitoring and tracking of transport carriers and intelligent management requirements, GPS market demand will be increasingly large. If the GPS tracking system from the special vehicle applications to private vehicles and public vehicle applications, especially long-distance transportation vehicle applications, the market will expand rapidly, it is estimated that each year there will be more than 100,000 more than the amount of loaded vehicles, the output value of about 400 million yuan.
China's car penetration rate is extremely low, with the development of the domestic economy and the improvement of residents' income, the domestic car market capacity will be in a fairly long period of time at a faster rate of growth. After China's accession to the WTO, due to the decline in tariffs on automobile imports, sedan prices are reduced, the market demand is more robust. According to the State Information Center and China Association of Automobile Manufacturers statistics, in 2001, automobile sales of 2,363,700 units, an increase of 13.29%. Among them, the sedan sales 721,463,000 units, an increase of 18.25%. It can be seen, sedan sales growth rate is significantly higher than the average growth rate of automobiles. Sedan market demand is increasingly strong, it is reported that in the first six months of 2002, sedan sales growth rate of about 28% year-on-year.
With navigation, positioning, anti-theft and other very practical functions of the GPS in the growing car market has great market demand. If 10% of the new vehicles installed, the annual demand will be more than 70,000 units. In the future, when the cost-effectiveness of the GPS further improved, its market demand will be multiplied.
Currently, the domestic application of GPS navigation in the introductory period, according to the experience of Western countries, in the long run, the market capacity is very large. GPS navigation applications are more common in North America, Europe, Japan and other places, car navigation sales ranked first in all types of GPS market. According to statistics, in 2000, car navigation system sales accounted for 35.4% of GPS sales revenue. The development of GPS navigation in China is far behind the GPS control, positioning, tracking applications, is still in the introduction period. If the electronic map closely related to GPS gradually improve, and constantly enrich the dynamic content, improve the practicality of GPS navigation, the future market prospects for navigation systems is quite optimistic, and its market capacity will increase significantly with the development of the automotive market.
Immature consumer market
But the GPS car system market is not as expected by the developers of the hot situation, from the seat there is still a distance.
Consumers lack understanding of GPS. An engineer engaged in the development of GPS software, said the reason why the GPS market enterprises have been singing a monologue, because of the high cost of development, so that the high price of GPS car system, tens of thousands of dollars, to value for money will sell well. The engineer also said that both the lack of effective guidance to consumers, but also the lack of practical application of more functionality, production and development of products wishful thinking of enterprises, therefore, the phenomenon of consumers will continue to be cold feet.
Electronic map to be further open. As we all know, in the GPS navigation system, the most important thing is to count the electronic map provided by the product. It is understood that the electronic city map resources have been strictly controlled by the state, can be used to what extent for the ordinary people, should be said to be the biggest problem faced by the GPS. At the beginning, installed in the Toyota Vibe on the DVD voice and GPS car system software, only Beijing, Shanghai, Tianjin, Guangzhou, four cities of the map can be applied to consumers. The degree of openness of the country's electronic maps directly affects the size of the consumer market for GPS car navigation systems. From the current situation, the electronic maps currently open in the country are not enough to meet all the needs of consumers.
Consumer demand is not strong. Undoubtedly, the GPS market has been developed today, but there are still more problems to face. What kind of car navigation system do our consumers need, I'm afraid that many manufacturers have to take the lead in solving the problem. Insufficient market demand for inexpensive GPS navigation products will also become an important factor in the rapid popularization of such products in the Chinese market. Data show that in the GPS navigation products market developed in the United States, Japan, people's daily driving trips radius miles are in the hundreds of kilometers, most of the roads are intercity, so there is a demand for navigation equipment. And most car owners in China daily travel radius mileage is only 1 / 10, and most of them are to and from the place where they live on a fixed road.
The industry lacks a unified standard. In foreign countries more and more popular GPS integrated management system in our country is still in their own, piecemeal scattered state, there is no unified platform support, the industry lacks a unified standard. For example, the GPS system used by Beijing cabs is not interoperable with the systems of other industries and departments, and is difficult to upgrade. The GPS products and operation systems of different companies cannot be generalized, compatible and networked, and there are problems with the reliability, consistency and quality standards of the products. In addition, the strength, level and reputation of enterprises involved in this field are uneven, there are shortcomings in the quality of service, charging standards have yet to be unified market standardization, these problems hinder the promotion and application of the product.