In recent years, "blind box" has become popular among many young people. At the beginning, it is usually filled with the periphery of animation, film and television works, or dolls designed by designers alone.
It is called a blind box because there is no label on the box. Only when you open it can you know what you are drawing. Uncertain stimuli will strengthen repeated decision-making, so the blind box has become an addictive existence for a time.
Most of the most popular blind boxes are handmade dolls sold in sets, such as Sony Angel, Lego Little Man and POP MART. POPMART, one of the biggest promoters of the blind box industry in China, sells 4 million Molly dolls a year, with a revenue of 65.438+0.6 billion yuan and a net profit of over 26.5438+0.00 million yuan. After "stir-frying shoes", "stir-frying blind boxes" is another hot topic.
The picture comes from the internet.
The rise of the blind box is unexpected and reasonable.
Now, not only dolls, but also all kinds of goods come into everyone's sight in the form of blind boxes. Proportion, bookstore blind box, medical blind box, cosmetic blind box, etc.
It is not surprising that there are now "blind boxes for air tickets" and "blind boxes for hotels".
The picture comes from the internet.
The technical theory of "addiction invention" originated more than 50 years ago. Anyone who has studied psychology will know this man's name-Skinner.
Skinner found that through a clever reward system (food), he could make pigeons perform complex behaviors, such as pecking at specific symbols, ringing bells and even playing table tennis with each other.
Skinner's research is extremely important because he discovered for the first time how organisms are addicted. The key to addiction lies in the uncertainty of return.
Pigeons don't know whether they will be rewarded or when they will be rewarded when they perform their tasks. Therefore, when pigeons are rewarded once and fail to do it, they will be forced to perform tasks constantly, expecting food that falls unconsciously.
Just like the core of gambling. People don't know when I will win the money next time, but people know that I will win sooner or later. Just like Skinner's food reward for pigeons, the built-in variable ratio (reward) in gambling equipment allows humans to play slot machines like Skinner's pigeons. Even if gambling equipment no longer provides any rewards, people will still be addicted for a long time before they stop.
So we always buy and open the blind box, because the return it gives us is random, and we know that we can get something we are interested in in in the blind box. This randomness allows people to continuously contribute time and money to the blind box.
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