The whole platform usually contains four parts: IoT development platform + (smart life applications, industrial Internet applications) + market operations + data analysis. The entire platform framework of the article, I will be around these four parts of the development.
First, the Internet of Things development platform: device access, messaging, device management, product development, monitoring and operation, as well as dynamic configuration management of industry applications. Developers through the platform to provide access guidelines, standard object model, SDK, API, chip module, to achieve the device and the cloud, App terminal message communication, device control management, device intelligence, device scene control, etc., and can directly through the background of the device OTA upgrade, device monitoring and diagnosis, log analysis.
Second, intelligent life applications?
The intelligent life application? Divided into smart home, electric lighting, large and small home appliances, sports and health, pets and plants, security monitoring, energy saving, outdoor travel. Mainly through the App as a carrier to the user experience. App applications include: device control (home, room), scene, content (graphic, video, live), social, mall, forums, crowd testing, membership levels, points, help and feedback, product encyclopedia, online customer service and other modules.
Third, industrial interconnection applications. IoT platform in the smart campus, smart buildings, smart hotels, smart streets, smart communities, smart cities and other areas of application. In fact, it is ordinary hardware into intelligent hardware after the impact on various fields, through the Internet of Things platform system, all intelligent devices for grouping, grouping of unified management, control and monitoring, to meet a variety of business scenarios, and extend some new play and new models, so that the business and the scene becomes more intelligent and controllable.
Third, market operation. In the face of C-end users, industry users of the market operation ability to build, through the market activities, user operations on the public domain flow, private domain flow of users to pull new, promote the living, transformation, retention and so on. Like through the user profile, user groups, user labels, etc. to do user refinement management, through the segmentation of the user group Email marketing, questionnaires, SMS, App notification, etc. to do some precision marketing activities.
Fourth, data analysis, based on the application side (App, device) of the user behavior, operation data collection (collected data stored in the data center), data analysis, and through the multi-dimensional management of user labels, to create a full-dimensional, multi-level user profile; through the construction of the indicator system, combined with the user attributes, user labels, to build a dragging and dropping, customizable statistical analysis report.
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