1. Designers should have the principle of purposefulness
Exhibition design planning begins with the selection of exhibition goals, and is implemented in the realization of exhibition goals, which is embodied in every detail of design. Following the principle of purposefulness, designers should deal with the following relationships:
(1)Deal with the relationship between art and exhibition
No matter what kind of design techniques and skills are used, no matter what kind of background is adopted (including exhibition stand, props, decoration), the main character is the booth and exhibits, and it can't overpower the main character. The content of the exhibition can not be restricted by the presentation method, and the design can not be emphasized to ignore the booths and exhibits. Good or bad design does not depend on how much money is spent, or whether it meets artistic standards, but whether the booth can reflect the image and intention of the exhibitors, whether it can attract the attention of visitors, and whether the exhibits can reflect the characteristics and advantages.
(2)Deal with the relationship between exhibitors and designers
Exhibition design requires designers not to create a work of art according to their own thinking, but to use technology and creativity to reflect and express the exhibitors' intention, style and image, and to achieve the purpose and effect desired by the exhibitors.
(3)The relationship between exhibition design and other work of the exhibition
Designers must understand the environment and conditions for the exhibitors to achieve the purpose of the exhibition through the design and may need to coordinate with the publicity staff and advertising staff. The success of the exhibition design is to help and support the exhibition to achieve the success of the whole rather than the parts.
(4)Handling the relationship between exhibition and trade
The design of the booth reflecting the image of the exhibitor, attracting the audience and leaving an impression, and the exhibits reflecting the characteristics and advantages, as well as facilitating the viewing of the visitors is a successful design. If it is a publicity exhibition, such a design will achieve the purpose. But if it is a trade fair, the design has not yet reached the final goal. In a trade show, exhibition is a means to carry out trade. The booth is the environment for exhibitors to carry out trade work, and the booth itself is not the purpose; similarly, the exhibits are the tools for exhibitors to carry out trade, and the exhibition products themselves are not the purpose.
2. Booth design should be artistic principle
Booth design should be artistic. The artistry of exhibition design is manifested in several aspects.
(1)The company design the booth should be attractive
The booth is attractive, pleasing to the eye, gives a good feeling and makes a deep impression. There are many factors in the design of exhibition booths, and it is necessary to use artistic methods to combine these factors so that they can produce the best visual effect and good psychological effect is the basic requirement of exhibition design.
(2) The booth reflects the image of the exhibitor and conveys the intention of the exhibitor
If the exhibitor is a big company, it cannot be designed as the image of a vendor; if the exhibitor wants to show its dominant position in the field of aviation, it cannot be designed as the feeling of an aeromodelling toy factory. Designers need to use concrete means to show the abstract idea of the exhibition.
(3) The booth can attract the attention of visitors and arouse their interest in visiting the exhibition
Studies have shown that in a competitive and colorful environment, the audience's first glance at the booth is the most critical. It is the first glance that determines whether the booth attracts this audience or loses this potential customer. Therefore, the booth should be eye-catching and should generate interest. The first role of the booth is to attract the attention of visitors and interest; the second role is to attract visitors into the booth, look carefully at the exhibits. Do design work to pay attention to artistry, but should pay attention to avoid flashy.
3. Functional principle
Exhibition design should also be functional, designers in the consideration of the design of the external form, image, but also need to consider the inner function, that is, to provide a good environment and conditions for the booth staff and booth work. Because the realization of the exhibition purpose ultimately depends on the booth personnel, and the efficiency of the booth personnel ultimately determines the exhibition effect. In a comfortable and functional environment, the booth staff can work more effectively.
The Xtreamer International Exhibition Co., Ltd. is here to answer your questions, hope it can help you, hope to adopt.