Time flies, hard work has come to an end, in order to meet the new work objectives, it is time to start developing a plan. How to write a plan is more innovative? The following is my carefully organized large-scale public welfare activities plan, welcome to learn and reference, I hope to help you.
The theme of the event: "love contact you and his" large-scale public welfare activities
Purpose of the event: through our efforts, to accumulate more power for the poor mountainous areas of the children to bring hope, so that they can better study and grow.
Activity content: Aiming at the education and economic status of the old revolutionary area of Lushan, Pingdingshan City, we carry out fund-raising activities for books and school supplies inside and outside the campus in the form of love donations.
Donation object: primary and secondary school students
Donation items: books (literature, science and education, dictionaries and other tools can be used, books can be used); school supplies (pencils, books, erasers, pencil sharpeners, pencil bags, stationery boxes, etc.) is the main, but can also donate educational toys, etc.
The event will be held in the Lushan Revolutionary Old Town, Pingdingshan City, China.
Activity time: April 10, 20xx ~ 20xx April 20
Activity location: Hubei University of Traditional Chinese Medicine, South and North Dormitory area;
Activity Preparation:
a, in order to better carry out the activities have contacted the Bayshazhou Chengnanjie community, Wuchang District First Middle School, Wutaizha Garden District Community, Wuchang Zhongshan Road Primary School, Zhongnan University of Nationalities, College of Business and other hand in hand to organize the event;
b, at the same time started the online fund-raising activities program;
c, activity publicity planning and organizing;
d, and Lushan District, the person in charge of the **** knowledge of the
activities of the proceeds of the treatment: by the society to do a good job of summarizing the unified mail to the person in charge of the Federation of volunteers Pingdingshan City
Funding budget: 50 yuan
Hubei University of Traditional Chinese Medicine
West support medical insurance will
large public welfare activities plan 2First, the theme of the event: the Golden Horse House million love to offer the old region
Keywords: public welfare activities public opinion publicity business heart promotions
Activity purpose: public welfare and commercial combination of charity auction sale marketing activities
Responding to the government's "building a new socialist countryside" call and "youth home construction" care action, with the *** Youth League Wuhan Municipal Committee, Wuhan City, Wuhan City, the care of the next generation of the Working Committee, the Wuhan Youth Development Foundation The Wuhan Youth Development Foundation, Wuhan Agricultural Bureau, Wuhan Cultural Bureau, Wuhan Health Bureau, Wuhan Evening News, Wuhan Radio and Television Bureau, Wuhan Evening News, Wuhan Love Culture Communication Center and other units joined forces to launch a large-scale public welfare activities, "Golden Horse House of a million love for the old areas.
Joint government agencies, social groups, news media **** with the organization, to enhance the authority of the activity, public welfare, news and credibility, which is the key issue of enterprise organization of public welfare activities.
In the upcoming sales off-season, the launch of large-scale public welfare activities closely linked to the Golden Horse House business projects and marketing activities, looking for digging news points, attracting the public eye, enhance the brand image, drive off-season foot traffic and sales, and pave the way for peak season sales.
Significance of the activities:
1, to enhance brand awareness and reputation: charity auction to help students is a public interest in the public welfare activities, to carry out this activity has several advantages, because it is a public service activities, so a wider audience, can quickly promote the brand, and the public awareness faster;
2, public opinion propaganda guide and news hype: as a public service activities itself has a certain news value, through a reasonable hype, the public opinion will not be able to understand the public interest in the public interest. news value, through reasonable speculation as the Golden Horse House marketing activities to create momentum, enhance the public's memory of the Golden Horse House brand, cognition and good sense.
3, to enhance the corporate image and actual sales: for an enterprise, to obtain public recognition is the intangible assets of the enterprise, the better the social effect, the more can drive the company's performance soaring.
4, in line with the company's business philosophy: Xiao Kaixuan, president of the company's meetings have repeatedly put forward the sense of mission, in our comprehensive product positioning to solve the consumer's home furnishing pain at the same time, we should also be in the eyes of the media in the public mind to shape an image of the public good, to create excellent, to establish the values of the staff, through the operation of the hearts and minds of the grand project, to lay a solid foundation for the long-term development of the enterprise. the foundation.
5, economic and social benefits win-win:
(1) through the integration of advantageous resources, effectively carry out the strategic objectives of the brand image;
(2) charity sales (charity auction) activities can effectively attract traffic to the store, thereby enhancing the economic benefits of the public for the public welfare of the public's enthusiasm for the cause of the public interest is high, through the long-term public welfare activities, you can get a good social benefits;
(3) because the public welfare is a government department is extremely concerned about a long-term cause, the event and a number of government departments, so as to establish a good government image project;
(4) twice the result with half the effort of marketing and promotion effect: the event's theme is prominent, distinctive, by the public and the media, the government departments pay attention to the degree of high; and the event itself is easy to operate, the hype space is large; and the interaction with the merchants, less investment. Interaction with merchants, less investment, can achieve twice the result with half the effort of brand promotion.
Second, the sale (auction) activity analysis:
1, the content of the activity:
The Golden Horse House of the joint merchants to provide nearly one million value of the sale of products, the sale of money as a love of all the money donated to the old revolutionary welfare institutions and disadvantaged groups.
2, activity time: 20xx May start, to, in nearly a year's time to carry out a series of charity sales auction and donation activities.
3, the sale of products from:
(1) sponsored by the House of the Golden Horse merchants auction sale of goods, especially sanitary ware, flooring, tiles, cabinets, electrical appliances, furniture and other nationally renowned brands of manufacturers have a strong sense of brand promotion, sponsorship of input products with a high degree of enthusiasm, agreed to public welfare sponsorship as a pretext for doing business promotions.
(2) At present, the company's Wuhu base still has a number of inventory furniture, bedding, etc., which can be used as charity goods.
(3) plans in nearly a year's time, the organization of 8-10 public welfare theme promotions and a number of donation activities, it is estimated that each time you need to provide a value of 1-5 million yuan of furniture and building materials for charity sales, as a donation to fund the old revolutionary areas.
4, the difficulty of the activity: this activity requires some manufacturers to cooperate with the provision of charity auction merchandise. But participation in this activity can bring a number of tangible returns to the business, therefore, to persuade the business to provide auction items is feasible.
5, the activity start time: May 27, 28, once a day, every day auction time is about 2 hours.
In the future, the auction will be held on 1-2 weekends per month.
Third, the object of support
The Dabie Mountain Revolutionary Zone in Hubei Province as the main object of support, you can penetrate into the Dabie Mountain old areas such as: Hong'an, Mashong, Dawu, Lutian, Yingshan, Huangpi, Xinzhou, etc., according to the different time periods, () the organization of the brand tiles, flooring, sanitary ware, cabinets, cupboards, etc. Manufacturers to participate in the launch of the relevant topics Promotional activities, such as the following thematic activities:
1, July-August, after the launch of the college entrance exams to fund the old district college entrance exams students
2, September, the 9th anniversary of the festival, such as the old generals hometown, for the old generals or their descendants of the relatives of the love
3, October, for the welfare institutions in the old revolutionary areas of the charity
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1, the auction activity for the bottomless auction, that is, all the lots of 0 yuan starting price, the participating bidders are free to call the price, the minimum shouting range of 50 yuan.
2, the auction lots provided by the merchants of the Golden Horse House, the main lots are beds, mattresses, sofas, dining tables and chairs, sofa beds and other auction items.
3, the proceeds of this auction are used to subsidize the disadvantaged groups in the old revolutionary areas.
4, the auction was held in the square in front of the Golden Horse Building Materials Home.
5, the auction for the auction without a reserve price, the final winner by the staff to the cashier to pay;
6, the auction is scheduled for May 27-28 at 3:00 p.m., in advance of the display of the auction items, by the host on-site detailed description of its brand, features, etc. (content provided by the business).
7, the auctioneer announced the start of the auction, the auction participants began to bid.
8, each call, the auctioneer on-site shouting 3 times, such as no one to raise the price, the auctioneer dropped the hammer, announced the transaction.
8, the staff site will be the last bidder on the stage, there are radio and television stations for live interviews.
10, by the product manufacturers on behalf of the consumer to become the Golden Horse House Ambassador.
Large-scale public welfare activities plan 3AIDS Awareness Day is coming, for their own health and family happiness, we should pay attention to AIDS, AIDS, and then prevent AIDS, which requires people from all walks of life into the fight to prevent AIDS, but also our healthy people do not look at people with AIDS with colored eyes, they need care and understanding, and need to respect, but do not easily give them sympathy. They need care and understanding, they need respect, but don't give them sympathy so easily, they want to be treated equally! For this reason, we chose November 29th, two days after the change is the World AIDS Awareness Day, out of school, to the community, with our actions to infect everyone. And we hope that people from all walks of life will join together to build a great wall of health for life!
I. Activity time
November 29, 20xx 9:00-11:00 am
II. Activity place
Gao Zhaotang Square
III. > Our country still has certain internal contradictions. "Three rural issues", "East-West development is not coordinated", "regional economic development" and "social welfare issues ". These are all problems that have plagued our development, and the State is no longer willing to see new conflicts emerge. However, it must be mentioned that the number of people infected with AIDS has risen sharply in recent years, with young people accounting for a large proportion of the total. In addition, the lack of a correct understanding of AIDS among the healthy population has led to physical and psychological discrimination against AIDS patients, which has made the already sensitive group even more nervous, and many cases of "AIDS patients" have occurred. This makes them even more nervous, which is why there are many cases of "AIDS" patients "taking revenge" on healthy people. If the state does not do anything about it, the community turns a blind eye, and people stay out of the way, then this problem will rise to become a "time bomb" affecting the stability of the country. In fact, "AIDS" people want not to be overly concerned, but society can treat them normally. Anyone can get sick, it's not a big crime, if it is our own or our own relatives and friends, we will be so discriminatory against them? In the end, it is our ignorance that harms them. The main reason for these problems is the lack of a correct understanding of "AIDS" - what is it? How did it come about? What should be done to prevent it? We, Chongqing Three Gorges College, the only undergraduate university in Chongqing, have the responsibility to take up the heavy responsibility of publicizing "AIDS", and to contribute to the health of the people in the reservoir area and the harmonious development of Wanzhou. So we chose November 29th (the 21st World AIDS Day) to carry out our activities. Fourth, the way of activity The activities are divided into two places in the school and outside the school to carry out. The focus is on off-campus publicity. Through the students' self-written and self-performed educational programs, as well as the invited doctor to explain the knowledge of AIDS, set up a point in the side of the passers-by to answer the relevant knowledge, as the main content of publicity. The audience could also ask the doctor questions. At the same time, several programs were inserted into the performance, the knowledge of the quiz, and give away related gifts. In addition, the students will distribute leaflets about AIDS to the passers-by, as well as write down their wishes or hopes on our signature cloths. V. Requirements 1. Require all personnel to wear a "red ribbon". 2. The officers of the Youth Volunteer Association and the relevant personnel involved in the activities to warmly receive the masses and serve them. 3, all the staff on the scene in the activities to comply with the rules and regulations, rigorous attitude, and always maintain the image of the Three Gorges College Youth Volunteer Association. 4, after the end of the activity to do a good job of cleaning up the site Six, the preparation (a) the school 1, in the activity of a week before the first year of classes to make two to the theme of AIDS posters, in the school for the full participation of a comprehensive publicity. 2, the production of two display boards, one on the AIDS-related knowledge of the explanation, a let the whole school teachers and students to join the sex of the signature display board, and the production of two banners. 3, in the school publicity need to sign pens, sound, tables and chairs and other equipment. 4, let the school hospital to participate in the activities of the AIDS publicity, in the publicity of the location next to set up a point of obligation to check the blood type, and the relevant knowledge of the answer, and let it provide the relevant publicity materials. 5, in the publicity process, will be taken to the dormitory as a unit, distribution of publicity materials. 6. Let the medical staff of the Three Gorges Center Hospital hold a lecture on AIDS. (B) off-campus 1, venue application (in November 18 to 20 implementation). 2. Stage construction (funding is tentative). 3, the joint party (Health Bureau, Three Gorges Central Hospital, Chongqing St. Love) contact. 4, the program is mainly prepared by the students of the Three Gorges College, if the co-organizer has prepared, can be together *** with the participation in the performance. 5, the production of red ribbons. （ 6. Arrangements for the host and the invitation of relevant leaders and teachers. Seven, the flow of activities (a) the school 1, November 27 to 28, to talk about the AIDS publicity posters, in two rows on both sides of the boulevard, for display. 2, in front of the women's work set up a point to publicize AIDS-related knowledge. (Through the sound and leaflets way) 3, let the participants of the teachers and students passing by and dormitory to send publicity materials. 4, the organization of personnel so that more teachers and students to participate in the banner in the signature. On the message board, let the students leave their blessings and suggestive measures. 5, let the school hospital medical staff on the side of the students free blood test (students' participation is not high), and related questions and answers. 6, in the 27th at 3:00 pm in the 2J002 classroom, let the personnel of the Three Gorges Center Hospital for the students of AIDS-related knowledge to open a lecture (students' participation). (B) off-campus 1, 29th 8:00 a.m. to organize the relevant personnel to the site of the site set up, at 8:40 or so all the relevant personnel in place. 2, 9:00 activity officially started, the program performance according to the program flow arrangement. 3. Finally, all the staff of the AIDS-related knowledge of the distribution of publicity materials, and "awareness of AIDS, AIDS prevention", to call. Let the general public also participate in the activities, sign on the banner, and take a group photo. 4, after the end of the activities to do a good job of cleaning up the site. 8, participating organizations and personnel 1, Wanzhou District Health Bureau 2, Three Gorges College Youth Volunteer Association and student representatives of various faculties 3, Three Gorges Central Hospital medical staff 4, the college leadership 9, the activities of the funds 9 These activities will be carried out in a manner that is consistent with the needs of the public. Provisional (stage construction, square rent, performance equipment, hiring hosts, related personnel fare, etc.)