Graphic designers based on the customer's corporate culture, marketing strategy to rationally arrange the picture book (print) picture of the three major components of the relationship between the visual relationship between the elements of the picture to achieve the purpose of corporate branding and product publicity. Picture book is one of the advertising media for enterprises to publicize their own culture and product characteristics, and it is the business card of enterprises to the outside world, which belongs to printed materials. The content includes the product shape, size, material, model profile, or the development of the enterprise, management, decision-making, production and a series of profiles. There are many classifications of albums, according to the classification of coarse and fine, there may be hundreds of different types of albums, the following 14 types of album design according to the industry perspective. School celebration album: reflecting the concept of celebration, reunion, good upward, nostalgia.
Enterprise annual report: for the enterprise this year's work process of the overall show, the design is generally a big scene to show the chronicle of events, the general requirements of the designer to have a deep cultural heritage. Sports album: fashion, dynamic, convenient is the characteristics of this industry, according to the specific industry, the performance is slightly different. Company albums: reflecting the internal situation of the company, the requirements in terms of design is relatively calm. Hospital albums: the requirements of stability and generosity, safety, health, give a person a sense of harmony and trust, the design style requires mass life.... Drugs album: the design is more unique, according to the consumer object points hospitals (consumer objects for the president, physicians, nurses, etc.); drugstores (consumer objects for the hospital store manager, shoppers, doctors in the store, etc.). Different uses, the design style should be adjusted accordingly. Medical equipment albums: from the product itself to reflect the function and advantages of the product, and then convey product information to consumers.