How to build digital smart stores to improve private domain marketing customer acquisition?

With the changes in the market, the traditional retail model gradually can not meet the increasingly changing customer needs and experience requirements, smart retail came into being. In order to reconfigure the digital operation mode of enterprises in the way of people, goods and fields, the digitalization of the whole chain from attracting customers, service experience, to sales conversion to achieve online and offline connectivity. The insufficiency and uncertainty of the offline customer flow into the store, so that business managers are faced with the challenge of sales performance, the operation of the difficulties urgently need to find a breakthrough. Starting from "people", connecting customers and shopping guides, providing more online communication and services; providing customers with better quality "goods", realizing convenient purchase and fast delivery; scene revolution to create intelligent 24-hour store, in-store guests experience purchase, and out-of-store guests online reach to convert sales. The scene revolution creates intelligent 24-hour stores, where customers entering the store can experience and buy, and customers leaving the store can reach online to transform sales. More and more retail industry has planned to deploy intelligent stores digital, such as jewelry, clothing, cosmetics, automotive, etc., enterprises hope that through digital means to solve the industry's common difficulties and pain points: into the store traffic is less sales performance is difficult; shopping guide the lack of content production tools to disseminate the difficult; dealers are more loosely managed by the headquarters of the difficult to control; marketing costs input and output can not be quantified. Medium and large enterprises urgently need to deploy marketing strategy as soon as possible, systematized standardization to build smart stores, the core elements of the system construction need to consider four aspects: 1, public domain traffic continues to flow, precipitated into the private domain of the enterprise, the formation of online traffic imported into the e-commerce position, the offline traffic introduced into the store as a supplement to the incremental sales of 2, merchandise dissemination, regardless of the picture or video, can be intelligent AI algorithms to Output in line with brand specifications, to realize the sales of white people can also be 30 seconds to generate video or graphic precision dissemination3, intelligent shopping guide, get rid of the traditional telephone, SMS communication mode, through the enterprise WeChat, shaping the brand's image of professional shopping guide, and equipped with material library, rhetoric library, task bar, activities, etc., to close the distance with the customer, quickly respond to the needs of the provision of one-to-one service4, data integration, to open up the whole field of data, the formation of visualization of people, goods and products, and to provide one-to-one services4, data integration, to open up the whole domain of data. Form a visualization of people, goods, field Kanban, faster to find sales opportunities, to achieve twice the result with half the effort. Through data analysis, it can further predict the stocking situation, performance targets, personnel reserves, etc., so that enterprises can quickly respond to market demand and achieve cost reduction and efficiency Accenture self-developed Yunshitong digital platform, with more than 100 technology patents, won a number of industry awards in 2022, can respond to the market's rapid iterative needs to meet the requirements of the enterprise's personalized and flexible configuration, to ensure data security. With a deep commitment to consumer goods, food, health, manufacturing and other industries, Yuntime provides enterprises with digital consulting, process grooming, project implementation, operation and maintenance services, etc., offering end-to-end total solutions. CloudStone's intelligent store system planning and solutions store digitization - loss prevention monitoring & customer flow probes in-store anti-theft monitoring, goods storage environment monitoring, in-store safety hazard monitoring, 360 ° dead-angle monitoring (standby, prototype) store digitization - store shopping guide empowerment, member service enhancement multi-channel reach and infusion, in-store conversion sales, out-of-store private domain operation, brand dissemination, marketing information push Store digitalization-operations management sales management, inventory management, replenishment management, sales forecasting, replenishment model, *** enjoy inventory, cloud store management Store digitalization-after-sales service external realization of after-sales without borders, enhance customer experience; internal monitoring of the whole process of after-sales, abnormal node warning, optimization to improve efficiency of a well-known automotive enterprises Ellinger to build a marketing center, content + marketing dual-wheel drive, to achieve Strong control of dealers, marketing automation, intelligent algorithm engine, and the establishment of the system parallel business flow, approval flow, for the enterprise to establish a command and ammunition depot. Through digital construction to solve the headquarters, regional weak control of dealers, and can be based on business needs, rapid response, so as to improve management efficiency and ROI. 1, for the enterprise unified external image output, the "brand baptism" link through the construction of content positions continue to be y integrated into the heart of the shopper and the customer. 2, a set of content, activity, It is a one-stop AI intelligent marketing platform integrating content, activities and tasks, solving the problems of high cost of content production, complex distribution process, and difficulty of collaboration, making it easy for the headquarters to manage and the terminals to execute effectively.3. It allows the enterprise management and business departments to understand the results of the activities and tasks data clearly, find out the reasons for the low conversion of the marketing, and make it easy to formulate the marketing strategies and strategic layouts. Why choose Accenture? Traditional marketing digitalization products often address a single scenario, a single goal, or face greater difficulty in delivery due to a lack of implementation experience with large clients and industry head clients. In the same industry segment, different marketing strategies of different enterprises will bring completely different informationization requirements. Accenture has a comprehensive digital solution for the consumer goods industry, which can realize secondary customization and development on standard products, highly match the needs of enterprises, and shorten the communication and development cycle to achieve rapid on-line. Smart store products are based on the retail industry, creating an intelligent "people", "goods", "field" panorama, highly integrated marketing + intelligence, providing consumers with the ultimate service and experience, and efficient purchase paths. It highly integrates marketing and intelligence to provide consumers with the ultimate service experience and efficient purchase paths. With the dual architecture model of business middleware fused with data middleware, 12 years of profound industry Know-how in consumer goods, food, restaurant chain, medicine and healthcare, manufacturing and other fields, and more than 100+ head customers' successful practices, CloudTech Digital Middleware has the ability to build systems according to the needs of enterprises, helping them realize closed-loop internal business and synergistic external platforms so as to achieve We have the ability to help companies realize internal business closure and external platform synergy, so that they can "see clearly", "manage in place", and "have results".