There are chilling things, such as the inaction of some institutions, unscrupulous merchants take this opportunity to drive up the price of masks, and some people on the Internet deliberately spread rumors, creating social panic. Of course, there is still positive energy in society, and we also see the warm side. In the face of the menacing virus, all walks of life are scrambling to help the epidemic areas, showing the spirit of "one party is in trouble and all parties support".
Jiangge pays attention to the automobile industry, in addition to independent automobile companies such as Geely, Great Wall and BYD, there are also joint ventures such as Mercedes-Benz, BMW and Toyota. After the outbreak, they all contributed their own strength to the epidemic area, including donating money, materials, producing ambulances and setting up special motorcades.
I believe everyone knows that the automobile industry was depressed in 20 19, and the sales of many automobile companies declined. Even some auto companies are "unable to protect themselves", but they still resolutely lend a helping hand to the epidemic areas, such as the four auto companies that Jiang Ge will talk about below.
1, Jaguar Land Rover?
Donate 8 million yuan
According to the data, in 20 19, Jaguar Land Rover sold 557,706 vehicles worldwide, down 5.9% year-on-year, of which Jaguar brand was 16 1 60 1 vehicle, down 10.6% year-on-year, while Land Rover was 396/. In China, the most important market of Jaguar Land Rover, there was a year-on-year decrease of 65,438+03.5%.
Although the auto market is sluggish, first-and second-tier luxury cars are actually very popular. Except for Cadillac's slight decline, other brands can be described as earning a lot of money. This also shows the embarrassment of Jaguar Land Rover. You know, in recent years, "30% off for leopard print and 20% off for tiger print" has gradually become consumers' cognition, but the exchange of quantity for price has not resulted in the success of sales.
Many people even worry that Jaguar Land Rover will become the third echelon of luxury brands like Britain, finidi and Acura. Of course, even though Jaguar Land Rover has had a hard time in the past two years, in the face of the epidemic, it still urgently donated 8 million yuan for epidemic prevention and control support.
According to the plan, Jaguar Land Rover will launch 30 new models before the end of 20021,including the new Jaguar F-TYPE and the new Defender, to further stimulate sales. Whether we can finally stabilize the position of luxury brands remains to be seen.
2. Ford Motor Company
Donate 8 million yuan
According to the published data, the sales volume of Ford in China in 20 19 was 568,000 vehicles, down 266,5438+0% year-on-year. Among them, the most "black" Changan Ford's cumulative sales volume was only184,000 vehicles, down 5 1.3% year-on-year, and suffered a waist cut. I believe everyone is not surprised by this situation.
Because this is Ford's "three-game losing streak", Ford lost itself after winning the sales peak of more than 940,000 vehicles in 20 16. 6% in 20 17, 37% in 20 18, and 26. 1% in 20 19, it is an indisputable fact that Ford is going downhill.
But even though there were many difficulties, Ford extended a helping hand in the face of the epidemic. Earlier, Ford China officially announced that in the face of the severe situation in novel coronavirus, Ford Motor Company and its joint venture in China donated medical materials worth 8 million yuan to actively support the fight against the epidemic.
Of course, the epidemic is urgent and Ford is in jeopardy. In the new year of 2020, Ford will launch a number of new cars to boost sales. Prior to this, Ford Sharp has already started the horn of counterattack, and the first medium and large SUV explorer will come later. Will Ford counterattack or continue to decline in the future? There is also a question mark here.
3. Jianghuai Automobile
Donated 6,543,800 yuan.
In 20 16, the sales volume of JAC reached 643,000 vehicles. In 20 17, it quickly shrank to 5 10000, and in 20 18, it fell to 462000 again. With the decline in sales, JAC's profits have also declined year after year, and even lost 786 million yuan in 20 18.
In 20 19, the total sales volume of JAC vehicles was 426,5438+00,000, of which the sales volume of passenger cars was 65,438+063,000, down 65,438+07.8% year-on-year. The sales volume of pure electric vehicles was 58,000, down 8.87% year-on-year. In fact, Jianghuai will continue to lose money in 20 19 unless it receives government subsidies of more than 800 million yuan.
Lifan, Haima, Cheetah and Beiqi India are equal. Once in the second and third line camps against Jianghuai, it is coming to an end. At this time, Jianghuai seems to have the same trend. But even so, Jianghuai Automobile donated100000 yuan to help the epidemic.
Considering that S3 series small SUVs in the field of fuel vehicles are no longer brave, the new energy field suffered the impact of "subsidy retreat" and new forces in 20 19, and the situation was extremely severe. For Jianghuai, 2020 is not optimistic.
4. Weilai Automobile
Donated 5.3 million yuan.
By the end of 1, 3 1, at least six new car-making armies had gone to Wuhan and other areas with serious epidemic situation, namely Weilai Automobile, Weimar Automobile, Xpeng Automobile, Li Automobile, Nezha Automobile and Xinte Automobile. Among them, the most interesting is Weilai Automobile.
According to the previous data, the net loss of Weilai Automobile in 20 16 was 2.573 billion yuan, the net loss in 20 17 was 5.0265438 billion yuan, and the net loss in 20 18 was 9.639 billion yuan, which means that the accumulated loss of Weilai Automobile in recent three years has reached 17233. In 20 19, its founder Li Bin was labeled as "the worst person in 20 19", not to mention the hardships.
However, in the face of the epidemic, Weilai Automobile, which lost a lot of blood, rushed to Wuhan at the first time and donated medical materials worth 300,000 yuan, such as masks, medical caps and surgical gowns. 129 October, 65438 added several codes, and with the help of Weilai User Trust, it raised 5 million yuan of special funds to fight the epidemic.
Since its establishment, Weilai has often been pushed to the forefront and faced numerous questions. Under the situation of continuous losses, the pressure it bears is unimaginable. In 2020, as Tesla enters China, its burden will be heavier, and how to break the game in the future is not small.
Write it at the end
In fact, the donation behavior of these four car companies introduced by Jiang Ge is not greater than that of other car companies, but they are all friends in need. Even if they don't do well, they can still contribute their meager strength in the face of the epidemic that is in urgent need of help. This spirit really deserves our affirmation.
This affirmation is not based on interests, but more on corporate responsibility. For those car companies that don't donate money, there is no need for moral kidnapping. Here, Jiang Ge also called for more strength to join the rescue of medical institutions in Wuhan and many places in the country that lack materials.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.