Writing medical soft copy, a form of marketing, also requires planning.
Medical soft copy, to write what you want people to see, such as the name of the hospital, treatment features, so-and-so expert, without mentioning this is not called soft copy, but science. The content of what you want to say broken up without sound rubbed in, can not let people see at a glance is a soft text, medical soft text should first popular science, words, so that people have an interest in reading, and then bring out the marketing materials. After all, the ultimate goal of soft writing is to bring more hospitals and consumers.
Medical soft writing points
1. The title should have a certain magnetism
The so-called title has "magnetism", that is, the title of the medical soft writing should have a novelty, novel title is attractive, can attract users to click. In addition, the title should contain keywords, so that readers will know what the writer wants to express at a glance. The title should contain keywords is also for SEO optimization, get a long time ranking, of course, this is limited to the soft text in their own website, must be controllable, after the traffic can also be further guidance.
2. The content should be easy to understand
Medical soft text is for patients to see, do not have too much jargon, try to use the vernacular, can have a storyline will be easier to read on, the idea of your readers unconsciously accept. Depending on the audience and media, you can write in the first or third person. For example, the doctor's own blog, to the doctor's tone of voice to write met so-and-so patient, how the condition, through the treatment of how good the results, so that the third-person writing of the medical software is very easy to be accepted by patients. If a medical software, patients read half a day do not know what the writer wants to express what meaning, can be said to be a failure of the software.
3. Soft and hard to moderate not too soft
Medical software is needed to convince the audience and attract patients, so too soft emotional software is not suitable for medical software, medical software is usually based on the news of the software, so that people will mistakenly think he is a news article, a typical case can be referred to the brain platinum. For example, XXX expert organizations, XXX scientists and other words are more suitable for medical softwares to attract patients.
Yaojie science and technology medical soft text is not a pile of material, his communication object is the general audience, and not industry experts, so its text requirements are easy to understand, the expression should be from shallow to deep, from deep inside.
Every time you write a soft copy before you have to consider these things party can do, collect materials for the combination, sometimes the content of the medical soft copy is in a different angle position of the change, so the usual accumulation of materials is very important.
It's not that you can't do it right, you just don't have the heart to do it! Medical software writing, the key is to "heart", to think hard, good record, so prepare a notepad for yourself is very important. Good ideas come from thinking in the light.