Event copywriting planning sample 3 articles

When writing event copywriting, the purpose and significance of the event should be expressed in clear and concise language to make its main points clear. The following is an example of event copywriting, welcome to read.

Activity copywriting planning model 1: X brand community direct marketing activity planning

Activity background:

Zhuzhou, located in Hunan Province in the east of the Xiangjiang River, 50 kilometers away from the provincial capital of Changsha, with a total area of 11,262 square kilometers, a total population of 3.72 million people, of which the urban area of 60 square kilometers, the city's population of 759,000 people, with the jurisdiction of four counties and one city. According to statistics: in 20xx, Zhuzhou's gross domestic product (GDP) amounted to RMB 39.41 billion, per capita GDP reached RMB 10,800, and per capita disposable income was RMB 8,986, and the living standard of the residents is constantly improving. Zhuzhou has a very advantageous geographical location and industrial base is more developed, Zhuzhou has become an important city open to the outside world and an important export base, tourism has gradually developed into an important industry in Zhuzhou, in recent years, with the expansion of the real estate industry, Zhuzhou's commercial housing transactions are also increasingly hot, in July 2005 the natural gas will be entered into the Zhuzhou, real estate market and natural gas into the Zhuzhou is bound to bring new opportunities for the development of kitchen and bathroom products, and will also bring new opportunities for the development of the kitchen and bathroom products, and will bring new opportunities for the development of the kitchen and bathroom products. X brand is a local brand of kitchen appliances in Hunan province, which has 67% market share in Zhuzhou cooker market. In order to grasp the business opportunities, capture the market, and actively open up new sales channels, X brand to take advantage of its geographic location, for the real estate market specifically organized a series of community promotional activities.

First, the purpose of the activity

Increase brand awareness and market share, expand new sales channels to expand sales.

Second, the theme of the event: buy X brand home kitchen, create a better new life.

Third, the activities of the preparation:

A, the production of publicity materials.

① Banner: to ensure that each district hanging 3, can be hung on the outside wall of the district, roadside trunks and small areas on the main road. The content can be: X brand home kitchen repair service points; X brand to create a comfortable and healthy new life; new life, new home kitchen? X brand home kitchen, banners as the site of the promotional advertising, the content of the X brand corporate standard color, white letters on a blue background to attract consumer attention, to form a strong visual impact.

② Poster: posted on the community bulletin boards or community entrance, facade, on-site counseling desk or product, to attract consumer attention, to achieve the purpose of publicity.

③ X display: the content is mainly product image and corporate image Logo and promotional activities and service content.

④ DM leaflets: by shoppers or temporary shoppers in the community entrance, high traffic aisle intersections, main arteries and community activities to consumers distributed a large number of promotional materials, DM leaflets, to consumers to pass information should be direct, complete, so DM leaflets include company profile and company philosophy, appropriate printing on the product model, size and profile. Another increase in after-sales service commitment and after-sales service contact phone number, eliminating consumer worries.

⑤ floor stickers: the production of floor stickers posted in each district of each floor of the hallway, the color of the X brand corporate standard colors, such as blue and white, white characters on a blue background or blue characters on a white background, the contents of the public service nature of the publicity language is mainly: such as the X brand group and you *** create a national civilized city; strive to be a civilized people in Zhuzhou; the X brand group wishes you good health, step by step, and so on.

⑥ tents: tents uniformly printed corporate CI image, and before the start of the community direct marketing activities transported to the community activities site, to increase the visibility of enterprises and products, enhance the brand image.

⑦ After-sales service contact card: to increase the feelings of manufacturers and consumers, improve the reputation of the enterprise, cause consumer trust.

B, cell selection:

① First of all, do a survey of the general situation of the community, to understand the background of the community's developers and the scale of development of residential buildings, and to analyze the background of the owners, information collection around the target consumers to determine the partners.

② Understand the management system of the community you want to work with and communicate with the property staff to understand each other's views on community activities, to explore the mode of cooperation, in order to better carry out community activities, to avoid unnecessary trouble.

③ In the cooperation agreement signed with the real estate developer to developer brand and X brand **** the same activity to improve their respective sales. Such as:? Xiangyin, X brand and you work together *** to create a better new life.?

C, direct marketing activities to publicize the way.

① Before entering the district direct marketing activities, the organization entered the district to carpet leaflets, so that every household can see the X brand leaflets.

② in the district building on the floor stickers, improve the impact, hanging banners in the district, enhance brand awareness, expand the impact. ③ In the scene of the point of direct marketing, not only issued DM leaflets, but also a series of additional gifts to expand the influence of publicity.

④ In the cell site sales process, you can mobilize the scene of consumer participation, in order to attract the attention of other consumers to the X brand products and promotional activities, the use of trust between them and like? The company's website is a great source of information about the company's products and services. The psychological to publicize the activities in order to pull the sales. ⑤ Use the exhibition hall of real estate developers to place Brand X DM leaflets or joint promotional advertising leaflets.

⑥ With the help of the sales lady to promote, such as the purchase of a set of houses, give X brand coupons xx yuan or with X brand DM leaflets can enjoy xx discount, or free cleaning once.

D, shopping guide training.

The shopper must be fully familiar with the product structure and features, and understand the product knowledge. The company's marketing department for this activity, targeted from each product to distill the selling point, the organization of professional after-sales service personnel and technical staff to guide the shopper to be trained, so that they understand the role and function of the components, so that the guide really comprehensive understanding of the product, so that they can introduce the product to consumers more convincing.

In the activity, the shopper should be unified words, unified voice, unified dress, always maintain a friendly, enthusiastic, smiling attitude, proactive, patient and meticulous explanation of the content of the activities of consumers, everywhere reflecting the professional quality of the shopper to ignite the desire of consumers to buy.

In addition to the terminal layout and marketing skills are also trained:

1. Activity banners hanging and posters should be posted in a conspicuous position, the activities of the gifts should be neatly and reasonably placed to attract the attention of consumers to cause the consumer desire to buy, but also to set off the scene of the warm atmosphere.

2. The products should be neatly placed and do the pile, attracting consumers' attention, baked products hot sales scenarios. Giveaways should also be done on the pile, and in the giveaway stickers.

3. Shoppers should take the initiative to welcome consumers with a smile when they see them, and actively introduce promotional activities to enhance the turnover rate.

4. shoppers actively come to watch consumers issue DM leaflets, when consumers show a desire to buy, and actively guide them to facilitate sales.

5. At the same time, during the event, shoppers should take the initiative to count the sales before the end of the day, and feedback information to the Ministry of Operations in a timely manner, so that the Ministry of Operations to make decision-making adjustments.

Fourth, direct marketing activities:

Live demonstration activities. Live demonstration is a very simple and effective method than the shopper's verbal introduction of the effect is strong,? Hearing is not believing, seeing is not believing. The demonstration of the scene from the characteristics of the product function, so that consumers know the core selling point of the product to attract consumer attention, more use of the scene demonstration to attract more consumers.

At the same time, in order to increase the strength of direct marketing activities, must be attached to the gifts and carry out other activities to attract consumers, so that consumers really feel that the site to buy can really get the benefits, therefore, to carry out the following activities:

Activity mode 1: trade-in activities. Content: purchase of tabletop stove, the old tabletop stove to replace the new stove, the old tabletop stove against the cash xx xx xx yuan; purchase of embedded stove, the old stove against the cash xx yuan; the purchase of water heaters, the old water heater against the cash xx xx yuan.

Activity mode two: giveaways. Content: purchase desktop stove, send an apron; purchase embedded, send a cutting board; purchase water heater, send a stainless steel whistle kettle, another can be increased according to the actual situation of the package system products.

Activity mode three: free maintenance activities. In the consumer is more and more rational, consumer psychology is more and more mature today, after-sales service is particularly important, after-sales service should not only be timely, standardized, perfect, but also to do ahead of time, think of the user's thoughts, anxious user's urgency, to solve all the worries for consumers, free maintenance activities, to further enhance the brand effect and corporate reputation.

V. Activities should be noted.

① Pay attention to weather changes, avoid rain, wind and other weather is not conducive to direct marketing activities.

② guard against unsuspecting people trouble, should take the initiative to contact the neighborhood security.

③ Avoid unpleasant things happen, do not argue with consumers, especially after-sales service, shoppers should be clear, not mislead consumers, the heart to remember? The customer is always right? Beliefs.

④ If the competitors are also in the set point, do not destroy each other, not to compete for customers and competitors quarrel.

⑤ Do a good job of storage and sales statistics of goods and gifts, to prevent the loss of goods and gifts

Sixth, the activities of the summary and evaluation of the effect.

Direct marketing activities for the community, not only to expand new sales channels, but also to avoid direct contact with competitors, not only to seize the opportunity, but also to play an unexpected effect, brand awareness has been greatly enhanced, sales have also been enhanced. In addition to the cell direct marketing activities to make an assessment of the effect and make the cost budget for the archives.

Activity copywriting planning example 2: staff dinner activities planning program

Activity theme: Pro hope night

Activity purpose: in the dinner at the same time, increase the feelings between employees, enhance team cohesion and centripetal force, relax the tired mood.

Activity time: February 24, 20xx

Activity location: Jin Tongle

Activity arrangements:

First, Mr. Ding's speech

Second, dining

Third, dining during the activity arrangements

Opening remarks: the purpose is to eat, drink and play well, we are today

The spring is a season of sowing hope, is a starting point for a big show.

Honorable leaders, shareholders, friends of Pro, good evening to all, thank you very much for coming to the Pro Hope Night potluck dinner party today, I am the host today. Before the opening of the first event organizer, we invite Mr. Ding to speak for you!

Well, friends, our activities today will soon begin, before the meal we first do a small game, we all know that the company is now more and more growing, we are not short of personnel to increase, today we also take this opportunity to recognize each other to understand a little bit, but not self-introduction to introduce out through other people

Activity 1: the departments prepared Small programs to perform (before serving)

1, say his (her) name

Activity rules: mainly to examine the degree of familiarity between the staff, the first by Mr. Ding holding a microphone, said that he refers to the name of the person (A), and then the microphone will be handed over to the A, and then by the A microphone to say that he refers to the name of the person (B) and so on, but the name shall not be repeated. There is a penalty for repetition.

(1) Quick answer, must be completed in 3 seconds. (Those who can't answer it will be punished by everyone)

(2) Perform the program (you can show your talent)

2, heart to heart

Rules of the game:

First, select the players, to two people as a group. One with body movements or language (but can not say any of the words in the word) to the companion to remind! (Paper A4, idioms ) The other to guess. Each group includes 10 words. One minute is allotted and the one with the most answers wins.

Second, activity two (meal or after the meal)

1, backwards (or singing backwards)

Rule:

(1) first delimit the number of words in the question, such as this round of questions must be within four words, that is to say, the question can be any person to say a sentence. I am a good person? Then the respondent must be within three seconds of the sentence just said the other way around, that is? I am a good person? If you can't say it or if you get it wrong, you fail. Failure to do so will be penalized.

(2) Prepare the lyrics of Two Tigers in advance and sing each line backwards.

2. Pass the microphone

Find a person with his back to everyone, shout start, the microphone starts to pass, shout stop, the microphone stops to whoever's hand who has to answer the question, and the wrong answer will be punished.

Guess the riddle ∕Quick Answer

For example: Mei Chaofeng, playing a brand (Master Kong); the post office mailbox is broken, playing an idiom (incredible).

3, meet seven over

Rules of the game:

A table around a large circle, began to count, usually from within the number of ten to start shouting, shouting to 7 or 7 multiples or numbers with 7, such as 7, 14, 17, 21, 27, 28, etc., can not be shouted, can only be knocked with chopsticks on the table or shouted, and so on and so on, one person is wrong, other people If one person is wrong and the others follow, then the one who follows will also be implicated! (You can increase the difficulty, in the middle of this is not allowed to say you, I, drink the words, said the words should also be punished.)

4, guess the number

> Rules:

Guess the number (1 ~ 100) each guess the range narrowed, the last guessed the person unlucky to be punished

> first by a person to write a number, and then everyone in the 1 ~ 100 between the guessing. Each guess is narrowed down, and the last person who guesses is drawn to accept the prize. The next round by the penalized person to write the number again, and so on.

5, action solitaire

Rule: prepared action cards, every five people in a group, the first person to see the card performance to the second person, the second person next performance to the third person, and so on, and so on, the fourth person to perform the last person guessed the content of his performance written on paper.

Activity copywriting planning sample 3: tourism activities planning program

I. Activity theme:

20XX meet XX, cool summer.

Second, the purpose of the activity:

In order to enrich the cultural life of the majority of employees, improve the company's welfare, thank you for the hard work of all employees and hard work. Through this activity to promote mutual understanding between employees, enhance mutual unity and friendship.

Third, the purpose of the activity:

1, to strengthen team cohesion and teamwork ability;

2, to stimulate the staff to participate in the company's various activities of the enthusiasm;

3, to strengthen and consolidate the staff of the company's management system, corporate philosophy, product knowledge and other familiarity;

4, recreation and entertainment, to alleviate the fatigue of the workplace;

Fourth, the activities of the project:

XX rafting, XX one-day tour (for reference only)

Fifth, the activity time:

May 1, 20XX

Sixth, the scope of participation:

All employees

Seven, the host department:

Department of Administration

Eighth, co-organizers:

Dongguan Pearl Travel Agency

Nine: Activity Arrangements:

1, in Dongguan to XX in the two hours of the journey, in the car to the organization of all staff and leadership riddles, male and female colleagues collective song;

2, on the spot to organize all the participants in recreational activities, including cultural and artistic performances, corporate knowledge quiz;

Ten: Activity Flow:

1, in the car to the XX of the leadership riddles, men and women collectively;

10: Activity Flow In order to change clothes first, in the designated place in order to board the bus, to the starting point of rafting, experience tickets to receive life-saving equipment, paddles, helmets. Put on your life jacket as required and start rafting under the guidance of the lifeguards. Drifting process please obey the lifeguard command.

Eleven, the activities of other items:

Transportation: the whole air-conditioned coach (according to the 45-53-seat car, 600 people, *** arrangement of 11 tourist buses) a car arranged for a tour guide and a company leader

Tickets: travel agencies to buy the first tickets to attractions

Dining: meals for ten people at a table, eight dishes and a soup

Tourist guide: excellent Chinese tour guide service

Insurance: travel agency liability insurance (travel accident insurance recommended that guests buy)

XII, Notes:

1, in the process of tourism, please pay attention to their own safety at any time, such as no special reasons, please do not leave the group free activities. The whole must obey the travel agency unified arrangements.

2, in the tour process, please be sure to comply with the time, listen to the guide and the leader of the arrangements.

3, to travel before you prepare a little cash, ID card, in order to prepare for the journey to use. Travel must be careful to keep their luggage, cell phones, wallets, cameras and other valuables.

4, such as motion sickness, seasickness and other phenomena, please prepare medicines in advance. And tell the guide and leader in advance when traveling. In case of abnormal reaction on the way.

5, travel, each departure or return, please carefully confirm the group leader of the members of the group are present. If there is any abnormality, please inform the tour leader and the tour guide.

6, travel, please pay special attention to clothing and shoes, try to travel light, less with sundries, in order to reduce the load; shoes to choose sneakers, sneakers, do not wear high-heeled shoes, so as not to cause rows, walking and hiking inconvenience and hinder the safety.

7, we should pay attention to the phenomenon of unlicensed traders chasing touts and ripping off customers when visiting scenic spots and attractions. These unlicensed vendors often sell fruit, drinks and small souvenirs to passers-by and tourist groups, please be careful to buy.

8, everyone in the scenic tour should pay attention to the scenic area of the various signage, to avoid getting lost or lost and other unnecessary trouble. If necessary, please use a pen to record down, in order to check.

9, everyone in the scenic tour if you want to temporarily leave the team, such as to go to the bathroom, please inform the tour guide, the person in charge of the group, the group leader or other group members.

Thirteen: preparation before rafting:

1, bring more sets of clothes: rafting will inevitably ? The first is to bring a set of clothes. , no dry clothes on the shore is very difficult to change. Participate in rafting do not wear leather shoes, flat slippers, plastic sandals and travel shoes can be. Bad weather water cold, good weather water sun, pay attention to cold and sun, too expensive clothing shoes and hats are best not used for rafting.

2, on the raft only with drinking water, another cell phone, documents and cash? Fear of water things are not to bring.

Rafting precautions

★ Visitors to participate in rafting please change clothes first, board the bus in order at the designated location, go to the starting point of the rafting, after the experience ticket to receive life-saving equipment, paddles, helmets. And according to the requirements to wear a life jacket, under the guidance of the lifeguard to start rafting. Please obey the lifeguard's command during the rafting process.

★The tourists before the rafting, please keep their valuables or hand over to the safekeeping room for safekeeping, all the wet items do not carry.

★ tourists in the rafting process shall not take off the life jacket and other life-saving equipment, in the event of rapids and dangerous beaches hands grasp

yacht on both sides of the handrail, prohibited in the non-swimming area of the swimming.

★ Drift do not do dangerous actions: Generally speaking, the rafting section of the river are relatively safe, as long as they do not take it upon themselves to casually get out of the boat, do not fool around with each other, and do not take the initiative to grab the floating objects in the water and the shore of the grass and rocks, rafting raft will not be overturned. Once? Capsize? It does not matter, hold your breath, be careful not to choke on the line, because you wear a life jacket;

★ rafting boat through the shoals to listen to the boatman's command, do not casually move, should be tightly grasping the safety rope, tighten the feet, the body tilted to the center of the hull;

★ rafting process pay attention to the arrow along the way and the logo, it can help you find the main waterway and early warning of the drop zone.

★Nearsighted friends please remember to use a small rope to fix your glasses

XIV, Job Responsibilities:

Leader:

Guides: (a) (b) (c)

Group Leader: 1st Group Leader:xx 2nd Group Leader:xx 3rd Group Leader:xx 4th Group Leader:xx 5th Group Leader:xx

XV, Trip Schedule:

XX air rafting, XX one-day tour

Itinerary features: enjoy China's most famous rafting town of 10,000 kinds of passion, to explore the true meaning of the sense of life, feel the Lingnan hot springs culture, taste the first chicken in Guangdong, taste the Beijiang small three gorges of the fishermen's home flavor meal.