Writing and presenting a proposal is a mandatory homework and step in western pharmaceutical marketing campaigns, or in large-scale medical device marketing campaigns in China. I have been in the habit of writing proposals since I joined Schering-Plough as a pharmaceutical representative, and I have kept it up until today. Some of my good friends said after reading my proposal: It is well written, does it work. I smiled but did not answer. You think I am really pedantic. A proposal for a mere 1.1 yuan (an A4 paper, a plastic folder), as long as you can change the hospital leadership, section chiefs a good impression, you absolutely earn a lot: young man is very serious. See you also quite important. See you are a lot of work ah. Very professional. It makes sense. Comparison is very clear you then give me a closer look. What else do you want? 1.1 dollars for a direct investment is enough. What time to write the proposal. I'd like to make a proposal, and I'd like to get a chance to meet or discuss it. Specific person in charge is not moving and wants to meet the current manager's superiors. When the client can't make a decision. Organize and summarize the activities so far, expecting to close early. When the client makes a request. We use language and customer communication can fully reflect our communication skills and communication ability, but sometimes customers do not feel our professional ability from our words, so in addition to the necessary verbal communication, we must also have the ability to write a proposal to the customer, the customer will feel from the proposal of your professional ability, which will promote the success rate of your negotiation with the customer. Now to the customer to write the copy looks almost the same, such as CCTV and some local station resources for the main business of the advertising company, are trying to explain to customers the excellent features of their media, copywriting did not stand in the position of the customer, and did not really understand the customer's needs, which results in the customer's needs and the products it provides there is always a point of division (Viewpoints: point of division is explained as the mutual interests did not form) *** sexual awareness, the existence of this point of formation of communication barriers to prolong the cooperation time, if the customer is more aware of the existence of this point of persuasion, the longer the time will be.