Omni-directional promotion, enhance brand influence
Merlin is well versed in the wine is also afraid of the truth of the deep alley, so focus on word-of-mouth publicity, but also focus on "Gaddifu" the industry's high-end branding, successively allied with the air energy industry magazine, "heat pump market," and other professional heat pump media, the layout of online and offline promotional activities. October 24-25, 2015, Meiling as a sponsor and co-organizer to participate in the "heat pump market" magazine hosted by the tenth heat pump business school? Zhengzhou station, the scene and the industry big business exchanges with the northern heat pump heating and cooling, floor heating design and construction, greenhouse vegetable heating and other courses, at the same time, let the majority of dealers trainees on-site understanding of Meiling's air energy, the brand image has been favorably promoted. In addition, Meiling also in Baidu, 360, 78 and other network channels for brand promotion, and actively participate in industry activities, enhance brand influence, all-round display Meiling intelligent technology high-end brand "Gatieve" charm.
Build three super two products
In 2015, Meiling based on the product, increase the investment in research and development of new products, the annual investment of 12 million for the development of new products and upgrading existing products. Meiling R & D center to take full advantage of the strong R & D and manufacturing capabilities of the military enterprise AVIC Swan, in addition to inverter and high temperature equipment, further development of ultra-large heating equipment to meet the demand for large-scale heating market in the north, the product line to the "three super" (ultra-large units, ultra-low temperature units, ultra-high energy efficiency units) direction. In addition, the product to the systematic, integrated development, and strive to achieve the system design and installation of simple and easy to operate, so that the air heating and cooling system installation from the "manual gear" to the "automatic gear" direction. To this end, Meiling in the system integration developed a series of industry-original ancillary products, such as water standing module, one inverter tank, high-efficiency end of the series of ancillary products to help dealers in the design, construction, reduce the difficulty, reduce the installation cost, increase the energy efficiency and stability of the project system to form a competitive advantage, and further highlight the Meiling intelligent heating and cooling system in the air industry in the integration of the professional image of the supplier.
As a pioneer representative of the clean new energy industry, Meiling has always been in the front line of vigorously implementing energy-saving and environmentally friendly products. 2015, in order to comply with the development trend of the Internet of Things era, as a leading brand in the field of air energy, Meiling took the lead in the industry by launching a new type of intelligent appliance products, which can be said to have earned the attention of investors.