Pit 1: the larger the better
Light medical beauty compared to traditional medical beauty is the core of the word "light", closer to the customer, more cost-effective, the same effect is guaranteed, the light medical beauty is the basis for survival.
Based on the above reasons, light medical beauty organizations should not open the area is too large, because open too large to lose the "light" advantage, input costs and operating costs will increase, the more difficult to profit.
Light medical institutions to 300-500 square feet is the most appropriate area, chain stores each spaced 5-8 kilometers, high-density coverage, the convenience of the user at any time in 30 minutes to find the nearest store, a unified pricing system, unified service process and experience.
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Pit 2: the more prosperous the better location
Light medical beauty success and site selection has a lot to do, not by the city center, the more prosperous the better, the target population flow is the first choice, the following five common sites to explore:
1, mall store: expensive rent, high operating costs, the original mall store's advantage of the flow is large, nowadays the mall Traffic has long been gone.
2, community stores: must be in the high-end community dense place. Can not choose the inside of the neighborhood, so that the non-cell people basically shielded. Must be in the street location, the door must have traffic, there is a parking space is preferred.
3, office store: high rent, low traffic, but the overall environment is high. Mainly from the network to obtain customers mainly, need to have a strong network marketing ability, have their own raw beauty old customers can also be, do not recommend that newbies choose.
4, flow store: pedestrian street, dining casino and other densely populated places. Choose such a location must avoid the pit, the newly opened shopping district and then cheap is not recommended to choose, because to take advantage of the situation rather than create momentum.
5, scenic spots near the commercial street: it is not recommended to choose such a place, although the flow is large but most of the tourists, these flows basically will not produce results.
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Pit three: the more complete the better equipment
Many photoelectric skin equipment is sold at a relatively high price, if the light medical beauty want to buy all the photoelectric skin equipment, at least several million. But this is not a one-time investment, photoelectric skin equipment is very fast, 1-2 years there will be a new generation of new products, to recover the cost of equipment just after the money to buy new equipment, has been working for the equipment manufacturers.
Light medical beauty how to rationalize the configuration of equipment? The equipment will be categorized into common basic equipment and high-end equipment, common basic equipment can be configured full, and some expensive high-end equipment can be cooperated with manufacturers or leasing, fixed 1 day a week to focus on the operation, not only with the least cost of normal business, but also without the pressure to use the latest equipment at any time.
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Pit 4: the more items the better
More items is certainly a plus, but too many items are bound to be in the equipment, materials, personnel, etc. above a certain preparation and investment, and even some items were not sales, profits are less than the cost of a possible.
What can be done, equal to what are not good! In the customer's mind, no matter what items you want to do your home is not the first choice. Only by choosing an item, making it an ace item, and establishing the customer's mind as the first choice, you can stand out and maintain steady growth.
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Pit 5: doctor hire is good
Doctors are better in partnership or hire? This question may be controversial, but we recommend that if the doctor's character and skills are good, seize the opportunity to partner with them for the following reasons:
1, the doctor's salary is considered to be high in the light medical beauty, once the doctor into the partner, he will not only enjoy the benefits of success with you***, but also bear the risk of failure with you, so in the salary will not be too much to count on.
2, the partnership of the stability of the doctor will be higher, the most afraid of the organization into the right track, the doctor ran away with the customers, leaving you with an empty shell institutions.
3, to create a doctor's IP is a good way to light medical beauty self-built traffic, the partnership of the doctor is more assured to build IP, so as to avoid the doctor is famous by competitors dug out.