Part 1
Health Day Activity Clue One - Public Welfare:
Health Day Activity Clue Two - Action:
Men's Health Day during which we publicize the launch of:
The establishment of the The first male disease consultation center in Shanxi Province
Opening the first couple's sexual health helpline in the provincial city
Opening the first college student's reproductive health helpline in the provincial city
Successfully converging on the hi-safe prostate hyperplasia high safety system
Healthy time to do 1-2 programs
Taiyuan TV set 2 Healthy Time as a Healthy brand column, in the public has had a considerable degree of recognition. Utilizing this media for a series of publicity can fully expand the publicity and influence among the citizens. The first broadcast of "Healthy Time" is every Sunday, we can choose the 22nd and 29th to do two programs. - - Newspaper and TV publicity at the same time, program preview, content interaction.
Topics
Remarks
Adolescent Sexual Health Education and Guidance
Mainly for students' parents to explain the problems encountered in adolescent development, and provide solutions. At the same time on the program to publicize the opening of the provincial city's first college students reproductive health helpline
The development of the status of men's health and now live in the male infertility
For all the men, explaining the development of men's health over the years, and the development of male medical development in our country at present, and men's existence of the situation of medical treatment, and men's sub-health, health problems and the current with the development of the society appeared in the The number of infertile men is increasing. The first male disease consultation center was established.
Sexual harmony of husband and wife
For couples over 35 years of age, at the same time on the program to publicize: the opening of the provincial city's first husband and wife health helpline, will be dispatched 24 hours a day to answer the phone by a full-time male doctor to receive the husband and wife harmony, family happiness in the area of consulting and seeking help. The relevant experts on-site explanation. The main publicity of our sexual function department
Elderly health and prostate enlargement surgery
October 30 this year is the ninth day of the ninth year of the Chinese New Year, which is also known as the Elderly People's Day, to take advantage of the occasion, care for the health of the elderly. The combination of surgery site and off-site explanation. Successful convergence of hi-safe prostate enlargement high security system. --Advance media preview, mainly to publicize our prostate department.
Television Copywriting Action Part
October 28th
--National Men's Health Day
The first men's disease consultation center in Shanxi Province was established
The first couple's sexual health helpline was officially opened in the provincial capital
The first college student's reproductive
What does it mean that the cumulative number of successful treatments for patients with reproductive infections has exceeded 30,000 cases?
-The strong expert strength and first-class technical standard of Taiyuan Dongfang Men's Hospital
What does it mean to improve the symptoms of patients with various types of prostate diseases?
-What does it mean to have a significant improvement in the function of patients with sexual dysfunction?
--Dongfang Men's Healthcare treats sexual function scientifically, safely and effectively
What does it mean that many male infertility patients have their own babies?
--Dongfang Men's Hospital's first breakthrough in male infertility
Trust is on your side--Taiyuan Dongfang Men's Hospital
Health Day Clue No. 3:
How to get patients involved?
October Famous Doctors Gather to Shine in Longcheng
XX Care for Men's Health Large-scale Public Welfare Actions Underway
October 28th - the seventh Chinese Men's Health Day. Beijing and Shanghai famous doctors, authoritative media, and Taiyuan Oriental Men's Hospital have joined hands to organize the XX Shanxi Care for Men's Health Large-scale Public Welfare Actions and the Third Shanxi Famous Men's Hospital Event.
October 15 - November 15
Famous doctor project expert members, Beijing, Shanghai male disease authority jointly with the Taiyuan Oriental Men's Hospital is mainly for Shanxi men to popularize knowledge of male diseases, male disease diagnosis and treatment of new technologies, new programs for academic exchanges and pilot application, to comprehensively enhance the level of male disease diagnosis and treatment, but also to enhance the level of male disease diagnosis and treatment. The male disease diagnosis and treatment level, at the same time will also give male patients on-site treatment and key consultation.
In order to meet the men's health day, Taiyuan Dongfang Men's Hospital has implemented several major initiatives, all for the sake of men's health.
Action 1, the establishment of the first male disease consultation center in Shanxi Province, a comprehensive restoration of male power.
Action 2, sexual health education into the campus
Opening the first college student reproductive health helpline in the provincial capital--
Action 3, opening the first couple sexual health helpline in the provincial capital--
Action 4、Successful convergence of hi-safe prostate hyperplasia high security system, older men with prostate hyperplasia surgery safer.
Prostate enlargement surgery into the era of high security, Taiyuan Oriental Men's Hospital remit hi-safe prostate enlargement high security system
hi-safe prostate enlargement three major security model:
1, must be subjected to a strict examination of the device and the surgeon's experience in two aspects;
2, must have a full set of surgical devices, successful More than 1,000 surgeries have been performed;
3. Each surgery must be strictly monitored by 32 indicators and an international standard laminar flow operating room must be constructed.
1-minute self-examination of male diseases
Whether there are symptoms of frequent urination, painful urination, burning urethra
Whether there are symptoms of waiting for urine, poor urination
Whether there are symptoms of urinary incontinence, urinary bifurcation, urinary dribbling
Whether there are symptoms of pain in the lower abdomen, groin. Lumbosacral pain
Is there any symptom of urethral pus, redness, swelling, increased secretion
Is there any symptom of occasional feeling of urethra like ants crawling with slight itchiness
Is there any symptom of dampness and itching of perineum and scrotum
Is there any symptom of enlarged scrotum and pain
Is there any symptom of dizziness, insomnia, dreaminess
Is there any symptom of reduced functionality and fatigue
Is there any phenomenon of lumbar and knee weakness and excessive time
Is there any phenomenon that the foreskin is too long or that the *** cannot be exposed
PART 2
Activities Background
1. The World Health Organization (WHO) has designated October 28th of every year as the World Men's Health Day. The World Health Organization has designated October 28 every year as "World Men's Health Day", calling on society and families to pay attention to men's health.
2. Modern society is overly pressurized, and various cardiovascular and cerebrovascular diseases are the main diseases that plague urban men.
3, September, October, the new fall tea market.
4, tea has anti-cancer, anti-cancer, heat, detoxification, toothache effect, white tea and Pu-erh health care function is remarkable.
Second, the purpose of the activity
1, focus on men, advocate health, taste life.
2. Reduce inventory and increase sales in the short term.
3, expand the market share of the product, improve social awareness, shape a good corporate image, so that more audiences understand xxx.
Three, the theme of the campaign
xxx health tea, for men's health
four, the activity time
October 25-28, 2009
Fifth, the activities of the location
xxx directly-managed stores, hypermarkets, the country's major franchises
Sixth, the activities of the content
1, special discounts
During the activities of the directly-managed stores, hypermarkets have set up special prices, discounts special area, the customer can enjoy special prices and discounts preferential activities, such as the implementation of the DM coupon, you can enjoy more benefits.
2, the purchase of tea during this period worth more than 1,000 yuan, will be given a "Men's Health Tea" gift pack *** 50 grams of health tea ***
VII, the activities of publicity
*** a ****pre-publicity preparation
1, DM promotional pages: in the activities of the former Printed activity DM leaflets distributed in front of the store *** conditions can also be distributed in the crowded areas and communities ****, to expand the influence of the event and publicity.
2, tri-fold: activities and product introduction, advertising sensationalism.
3, publicity posters: in front of the store to do a good job of publicity posters, can be arranged to receive advice *** know the basics of tea health pharmacology ****, if necessary, you can also open **** phone.
4, store POP: hanging flags, X-racks, easy to pull the treasure publicity activities, increase the atmosphere of the activities of the hot spot.
5, radio: activity information to inform, expand the influence of activities.
The above publicity content is detailed in the annex "Men's Health Day advertising copy"
***2***Post-publicity follow-up
1, invite the local media to follow up the interviews and report on the event.
2, xxx website or other industry websites and forums to release the event's hard copy.
The above can be operated according to their own reality
Eight, the cost of budget
1, X-stand: 100 yuan / a × 2 = 200 yuan;
2, easy to pull the treasure: 110 yuan / a × 2 = 220 yuan;
3, leaflets * * * * DM * * * * * 0.5 yuan / Zhang × 2000 copies = 1000 yuan;
4, radio broadcasting advertisement:
4, radio broadcasting ads:
4, radio broadcasting ads:
1, the local media tracking interviews to report on the event.
4, radio broadcast advertising and publicity costs about 4000 yuan;
Total: 5420 yuan
Nine, the effect of the estimated
1, inventory reduction, short-term sales to a certain extent.
2, pr activities to enhance xxx brand image, expand the influence and social awareness.
Part 3
Activity theme
The theme of the 2003 Men's Health Awareness Day is "Care for Men's Health, Popularize Scientific Knowledge".
In the deepening of China's reform and opening up and the rapid development of the national economy and society, men are facing pressures from various aspects such as family, employment and society. Caring for men's health is to advocate the concept of "big health", caring for men's physiological health, mental health and social tolerance, for men to participate in family planning and concern for men's health, to solve the male reproductive health care, mental health care and social tolerance and other aspects of the confusion and doubt, to create a happy and harmonious life of the husband and wife, Improve the quality of family life. The campaign aims to publicize and popularize scientific knowledge about male reproductive health, such as sexual dysfunction, psychosexual disorders, prevention of sexually transmitted diseases, AIDS and infertility, etc., and to call on the whole society to care about men's health, and to call on men to consciously take up the responsibility for their families and society, and to take up the responsibilities of production, life, reproduction, eugenics, eutrophication and eugenics education.
Second, the arrangement of activities
The "Men's Health Awareness Day" sponsored by the National Population and Family Planning Commission in 2003 will be included in the "The Second China Family Planning/Reproductive Health New Technology and New Products Expo" to be held in Dalian. Specific arrangements are as follows:
1. According to the theme of "Men's Health Awareness Day", a "Men's Health Awareness Day" publicity booth will be set up at the expo to publicize and popularize scientific knowledge about men's health and scientific, civilized, and progressive concepts of marriage and parenthood, provide reproductive health services, and organize expert consultations. It also provides reproductive health services and organizes expert consultations and free clinics.
2. Lectures and question-and-answer sessions on popularizing scientific knowledge of men's health and improving the quality of life of families were organized by relevant experts; and the experience of men's participation and men's health was introduced by the relevant units.
3. Organize people to visit the "Men's Health Community" in Dalian and participate in the activities of the community.
4. Organize journalists from news agencies to interview and report on the leaders, newsmakers and activities of the Men's Health Awareness Day.
Three, the activities of the relevant requirements
*** a **** units should be combined with the local reality, closely combined with the "new style of marriage and parenthood into the activities of ten thousand families", around the "Men's Health Awareness Day" theme of the activities, the formation of a strong social publicity and public opinion atmosphere. The publicity and public opinion atmosphere. It strengthens cooperation with departments such as publicity, health, culture, radio and television, and community groups to hold men's health training courses, exhibitions on men's reproductive health, carry out men's health consultations and guidance, distribute publicity materials on men's health, and organize various and colorful social publicity activities, such as newspaper columns and special lectures on television and radio.
**2***The China Population Culture Promotion Association will continue to summarize and promote the work of the pilot communities for men's health publicity and education, so that this activity can truly rely on the community, enter the family, and serve the masses, encouraging the participation of the majority of male citizens in family planning, popularizing scientific knowledge, and building a happy family.
***Three*** units should pay attention to summarize the experience, and timely report the situation and information about the "Men's Health Awareness Day" activities to the Department of Education and Publicity of the Commission.