How does the dental industry do private domain? Online marketing to attract traffic to the store, long-term operation effect is good!

In recent years, as the public oral health awareness continues to improve, Chinese consumers' demand for oral health care services continues to grow, the scale of China's oral health care services market has also continued to grow, and is now more than one hundred billion dollars in size. With the continued growth in the number of private dental institutions, many private dental institutions are also facing a number of problems, such as backward digitization, difficult to attract customers, difficult to operate. How to continue to attract customers and continue to have output has become a new test. At the same time, many dental institutions to take corporate WeChat to carry out private operations, to provide customers with more in-depth, attentive service, and achieved good business results, in the normalization of the epidemic at the moment, the private operation has become a new trump card for dental institutions. This time, we will look at together, small fission service chain of dental institutions - Kern Dental, how to play the private domain operation through the enterprise WeChat + small fission SCRM tools! Founded more than ten years ago, it has opened 17 professional dental chain organizations in Jinan, Qingdao, Dezhou, Zibo, Weifang, Shanghai, Zhejiang and other places. Keen Dental was listed on the New Third Board in August 2014, and from 2015 to 2016, it has received a cumulative investment of 220 million yuan from Venture Capital Morgan, Oriental Securities, etc. It is an oral healthcare group with development potential and high growth rate. Kern Dental, based on the WeChat ecosystem to create a corporate WeChat + video number + public number + small program as one of the marketing system, through the corporate WeChat customer service number, to provide customers with attentive service, exclusive benefits, to enhance customer repurchase and referrals. At the same time, based on the online marketing activities to carry out rich customer acquisition, to further increase the number of customers, expand brand awareness at the same time, to do an effective diversion of customers to the store, to enhance the organization's business conversion.02 to carry out ultra-rich online marketing activities, diversion of customers to the store small fission SCRM channel code function, the source of the customer is clear and traceable Keen Dental use small fission SCRM in the channel live code function, multi-channel Display and diversion, customers sweep the code to add the customer service number, will automatically push the welcome message, and the customer will be labeled, the follow-up can be based on customer labels, targeted services and marketing transformation. Rich activities to play, play the private domain marketing customer based on enterprise WeChat, Keen Dental has carried out a wealth of marketing customer activities, through the small fission SCRM in the friends of the customer, the task of customer acquisition play, carry out welfare activities. Users in the activities, forwarding exclusive posters, friends around the scanning code to help, add customer service, complete the task, you can receive oral examination, toothpaste and other exclusive gifts. At the same time as the number of corporate WeChat customers grows rapidly, customers who complete the task are diverted to the offline dental hospital to receive the prize, and marketing conversion actions are carried out simultaneously. New store opening, anniversary benefits, love teeth gift packages and other rich thematic activities, the effect is good; a single activity to participate in the user more than a thousand people, diverted to the store hundreds of people, greatly enhancing the offline hospital traffic. Here to share with you, the dental industry private domain customer acquisition activities, the common list of prizes, you can also according to their own preferences of the target customers, on the basis of which to make adjustments. Dental related prizes common welfare prizes oral examination fluoride application service teeth cleaning welfare/preferential electric toothbrush toothpaste/floss small fan cash bonus water cup summer cooler humidifier fun test play, enhance customer activity At the same time, Keen Dental use the fun test play in the small fission SCRM, carry out fun test activities, such as the "2022 Lucky Keyword Test" activities, customers participate in the activities of the test to enhance the private sector Customers' interaction and activity.03 Carry out the integrated operation of the private domain to enhance brand awareness combined with video number operation to strengthen the knowledge of science popularization While using enterprise WeChat to carry out the operation of the private domain, Kern Dental has also registered the video number, and joined hands with local organizations to create a video number matrix. Through the video number to carry out oral knowledge popularization, dental implants and other project introduction, the company's strength display, to further enhance brand awareness and reputation. Carry out consultation satisfaction survey, continue to optimize the customer experience in the customer consultation is completed, can En Dental will guide to add a special expert assistant number, by the expert assistant number, to carry out consultation satisfaction survey, and customers to carry out in-depth communication. Subsequent expert assistant number, will continue to interact with customers to provide professional oral problems light diagnosis. Hello, welcome to Kern Dental, if you have toothache, bleeding gums, caries, missing teeth and other oral problems, it is recommended that timely examination and treatment. In order to give you a better service experience, we invite you to participate in the satisfaction survey, thank you very much! 04 Carry out circle of friends marketing, promote customer conversion After the customer adds the enterprise WeChat, the enterprise WeChat customer service will carry out the circle of friends marketing, send a variety of types of live activities, orthodontic special activities, preferential activities, to promote the customer to the hospital, the transaction. Keen Stomatology based on enterprise WeChat, to create a closed-loop system of attracting and acquiring customers, operation and promotion of life, transaction transformation, user research, service optimization, greatly enhancing the anti-risk ability of Keen Stomatology, and continue to enhance the customer experience, brand reputation, and it is worthwhile for the majority of oral health care institutions to refer to and learn from. As the industry's leading private domain service provider, Little Fission is committed to helping more oral healthcare institutions to build a private domain operation system based on enterprise WeChat, and play the private domain attraction, transaction!